Lara GuevaraSupply Chain expert (Product and Service)

When Should You Pause Ads Before Running Out of Stock?

17 Oct 2026 · 1 min

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In this brief follow‑up to her Thursday video, Lara Guevara urges e‑commerce marketers to pre‑determine the exact moment they will pause the ad set for their best‑selling product. She advises viewers to locate the current best‑seller’s ad set, write down a single line specifying a concrete unit‑count or event that will trigger the pause, and avoid vague “someday” plans. This precise numeric trigger, she argues, turns a potentially panicked decision three weeks later into a calm, controlled action.

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In Thursday's video, I talked about deciding your ad pause point in advance, and I want to push on that one little more because it's the easiest of the 3 to actually act on. Go find your best seller's ad set right now and just write it down in one line at what unit count or what moment you'd pause it. Not a vague someday, an actual number trigger. The one line is the difference between a calm decision and a panicked one 3 weeks from now.