Scale Your Sales and Your Freedom - Agent Freedom OS Explained

All right, we should be live up in here. Let's see if we've got any brave souls that can say, see me, hear me. You can see me and hear me. So you should see a slide that says Scale Your Sales and Freedom. Big promise. And you should see my happy face here. Let's get after it. My mic is working. I'm gonna take a sip. What is up? Awesome. Thank you, Ryan, man. First one of these of the year. I'm so freaking stoked for 2026. I cannot even tell you guys how excited I am. So let's get after it here. Welcome. Let me start that again because I didn't even say welcome correctly. Welcome to Scale Your Sales and Freedom. I realize that is a big promise in an insane industry. Today's conversation, it's going to start with sales because in this market, sales matter. I am not immune to the fact that we're 25 months into a unit recession, but it's definitely not going to end there. The goal is to build a business That can grow without breaking you, and if you're a solo agent, you're focused on just getting transactions done. We're going to focus on stabilizing and growing your closings, adding at least two to three transactions per month without paid leads, without cold calling, without door knocking, without expensive referral fees at closing. If you're a team leader, that's the path I took in this wild business. We're going to talk about growth without you carrying all the weight and give you the. Systems to scale without more grind. If you're a broker owner, God bless the broker owners out there, the fiercely independent. I am sure you're feeling the pressure of this market, so I want to give you tools to help your agents grow their sales without losing their lives in the process. A quick note before I jump in, this is not a sales pitch, so I don't have any coaching to sell you. I am not selling leads or taking referral fees at closing, so For those that see what's possible, all of the training systems and coaching provided that I'll go through here, it's completely free because of the platform that it's built on. So a little bit of background on me, just to give you a little bit of context. My first 10 months in the business, I sold 27 homes. My first full year, 44 transactions closed. A handful of years later, 453 transactions with 10 agents in my local market. And I was working one day a week. That year I took home $1.2 million AGI tax return money, and I made all the mistakes, so it wasn't as cool as I just made it sound. But in 2013, because I had done some things right that I wasn't seeing, uh, with other coaches or other team leaders and even agents that were not productive, I started helping other agents outside of my team install the same systems and achieve the same results that I did. So Since then, I've built multiple 7-figure businesses and coached thousands of agents around the world, and I've lived through multiple market cycles. So it is true, what worked back in, you know, 2008-9 in the GFC is different than what worked in 2021 when homes were like flying off the shelf, which is different than what's working now. So we'll go through a lot of that on today's call. So today is about 2 things for sure. I'm going to help you grow your sales predictably in this current market. But also, we're going to cover how to make sure your success—and I put like quotes around the word success, and I use that term loosely—I want to make sure success doesn't trap you long term. And we call this Agent Freedom OS. OS stands for operating system, but more on that later. So here's the truth, right? Most of us got into real estate for freedom, right? Whether it's more time or more money, and in some stages, in In some seasons, for some agents, that feels true, but for most agents, freedom feels impossible to achieve. So, before we cover the solution, I'm going to spend a lot of time on how we dig out of some of these traditional traps that are prevalent in our industry. But I want to cover, and I want to be honest about what keeps most agents trapped. The traditional model teaches you how to sell homes. And yes, that's important. It's the foundation of everything we do here. But what it doesn't teach you is how to create stability, leverage, or an exit plan. That's why most real estate agents, and this is true of team leaders or broker owners, literally can spend decades working harder but never achieve true freedom. Most agents are stuck on a transaction treadmill. If they're not showing homes or signing contracts, they're not getting paid. And this is true of team leaders and broker owners. They face this same trap. The money stops When they do. The problem isn't the effort the agents are putting in. It's usually a lack of structure and systems in the model and what I like to call platform that they're using. Because here's the thing, you cannot out-hustle a model that was built without leverage or exit potential. Let me say that again. You cannot out-hustle a model that was built without leverage or exit potential. Without a proven system, you will end up burning out and not getting the results that you're looking for. So, let's have a little bit of fun. This is going to be a lively exercise if you'll play all out with me. Your business runs on a platform, and what I mean by that, it's the brokerage you've chosen to hang your license with. Let's see how strong that platform actually is. I'm going to go through 6 areas, and I want you to rate yourself scale of 1 to 5. 1. It is not good. 5, it is absolutely awesome. And this is not about where you should be or where you wish you were. It's just about clarity. Clarity comes before progress. And do not overthink this. Just be honest with yourself. All right. So, number 1, freedom and quality of life. Do you have margin, presence, and a life that you actually enjoy? Scale of 1 to 5. 1, not so much. 5, I just love my life, everything about it, and my business. Forget GCI money for a second. I mean, your business certainly serves your life, but we're just talking about the freedom and quality of life. How do your days actually feel? Number 2, predictable production. Do you have a documented, repeatable system that generates and converts business like clockwork? Scale of 1 to 5. If I looked at your business, would I see a lead generation and conversion machine? Or are you using hope marketing, just hoping the next lead comes in, hoping the next piece of business comes in? Number 3, platform effectiveness. So this is the brokerage that you're hanging your license with. Does your brokerage or broker actually help you close more deals? I'm not talking about you have like random trainings or like they give you logins or they give you some ideas. I'm talking about actual tools and systems provided by your brokerage or those you're aligned with at your brokerage. That actually help you close more deals? 4 is agent collaboration. Are the top-producing agents in your brokerage openly sharing their best stuff with you? Like literally handing you their best stuff. Like, here's my listing presentation, here's my pre-list packet, here's my equity evaluation, here's what I do to market on social media, here's all my database touch stuff, right? Are they literally giving you their best stuff? Is it truly collaborative or quietly competitive? Scale of 1 to 5. 5, leveraged income and exit plan. At your brokerage, is there a proven plan to build leveraged income beyond production? So, if you stop selling homes for 3 months or 6 months, what happens to your income in the current platform that you're in? Number 6 is clarity and accountability. Do you operate your business from a clear 3-year vision A documented 1-year plan and an actionable 90-day focus? Or are you in reaction mode day to day and week to week? Scale of 1 to 5. So what does your score reveal? Here's the thing. Low scores— if you rated yourself 1, 2, 3 in all those 6 areas, that does not equal personal failure. Low scores are simply a platform problem. That's why working harder doesn't fix it. And here's what I mean by it's a platform problem. And this is the model for the last 100 years in real estate. And this is true of most traditional brokerage. The structure is top-heavy, so they can't really focus on the agents because there's so many structures. There's all these layers in the machine. You've got the franchise headquarters, the regional owners, the franchise owners, the office staff that they have to hire to recruit the agents. The agents then generate all the revenue that feed the machine. So each of those layers take a cut of your hard-earned commissions. That's 4 to 5 different layers that need to get paid for this machine to run as designed. It is a model built for the layers in the brokerage to win big at the expense of the agents. And because of the way the traditional model's set up, there is no exit or leverage or freedom. I don't care if you sell 20 homes a year or 200 homes a year, if your income stops when you do, that's not a sustainable model. So hopefully I've laid this trap out clearly, that traditional success and the traditional model is not gonna get you there, and that'll keep you busy but not free. The solution isn't to grind harder, it's to operate differently. Freedom is not a matter of effort, it's a matter of systems, systems that create predictable income and leverage your time more effectively. That's exactly what we've built inside of Agent Freedom. Freedom OS, and the OS stands for operating system. Agent Freedom OS is a framework. It's a complete business operating system for real estate professionals, and it's built for solo agents, team leaders, broker owners. And this system works in 3 stages. Production OS helps you sell more homes now. That's the now income. Attraction OS helps you build leveraged wealth over time. And Freedom OS Helps you stay focused and sane. So success is sustainable. Put these 3 operating systems together and you have the formula that changes everything for those that have an open mind to really explore it. Production plus attraction equals freedom. So production creates consistent income. You need that base. Attraction creates leveraged income. That's your wealth driver. When you combine them under one system, your business stops depending on your daily hustle and Start serving your life, and that's what this is all about: freedom. Once you partner, and I'll get into more what Freedom Agent Freedom Collective is, but once you partner with Agent Freedom Collective, you'll get everything you need to grow your sales and scale your wealth. Wealth. Everything is swipe and deploy. Everything is ready to go. There's no guesswork or trial and error. So we're going to start with the first part of the framework: Production OS. In this market, the fastest way to reduce stress. for like 95% of agents out there is predictable closings. Production OS gives you a clear daily plan to grow your income predictably and sustainably. The goal here is to help you or agents on your team or in your brokerage, depending on how you're coming at this today, it's to help them add 2 to 3 deals per month within 3 to 6 months. No paid leads, no referral fees at closing, no cold calling or door knocking, just proven Organic inbound lead gen systems that attract business to you consistently. This is attraction-based marketing and also exceptional client care that generates referral business. So the focus of Production OS is to challenge you a bit to start thinking about your business more like a builder. So we want to turn you into a business builder. Systems are the ultimate form of leverage. This is not a get-rich-quick quick or magic bullet, but this approach works really, really well, and it's the best way to build the widest and deepest moat around your business. And what I mean by that is we want to generate organic inbound leads, and that's what allows for sustainable, sustainable growth. And that's where the real opportunity is, building an inbound lead generation and conversion system and ending this never-ending freaking vicious feast-famine cycle that most every agent experiences in their business. And there's no way around it, that lead gen is the lifeblood of your business. Without a consistent flow of what I call inbound organic attraction-based marketing, um, there are no deals without organic leads coming in, and there will be no freedom. Problem is, there are so many ways to generate leads, most of them our paid lead sources. We're sold new lead sources every freaking day. And most of those sources generate cold leads that are super hard to convert. I did a podcast recently with Curtis Fenn, the CEO of RedX, and they're a seller lead gen platform, let's call it. He said that 1 billion leads were sold to real estate agents in the last 12 months and only 4 million homes sold. So a potential 8 million commission checks, even if all of those 8 million buyers and sellers came from one of those paid leads, which they didn't. But even if they did, it's 125 leads generated per closing. It's probably more like 500 leads generated to every closing that came from one of those leads. That is not a game you want to play. So in a perfect world, you generate warm inbound leads, leads that convert way easier than the cold paid leads. You'd be able to forever exit the third-party lead system and take back control of your business and your sales and income will scale and compound over time. So big picture on how our approach inside Agent Freedom Collective is wildly different than the lies that are being sold and told to you. The goal here is to get more people to know you, like you, and trust you, and to add value to those people so that they fuel the growth of your business. And we do this with our 2 foundational lead gen levers. Database Touch Blueprint and Brand Authority Builder. These become the foundation of your business. We have members selling hundreds of homes per year, literally, just using Database Touch Blueprint and Brand Authority Builder. This stuff really does work that well. And then on the left side of this little infographic here, we use the other 8 lead gen levers that you'll get access to to generate high-quality inbound organic leads. And although they don't quote unquote know you yet, our nurture systems warm them up for you. And so you'll never have to worry again about where the next deal is coming from once you implement these lead generation levers into your business and the lead nurture systems. And I'm sure some of you are thinking, this all sounds super awesome, and who wouldn't want to generate leads this way? So the question is, why doesn't every agent have these lead gen systems installed in their business? Here's why. Building systems in your business is hard. As a result, most agents look for the easy button and end up buying low-quality leads hoping they will work. Rarely they do. And that's why I built Million Dollar Agent Method. That's the backbone of Production OS. There are 4 pillars that we'll build out together when you partner with us. Leverage lead generation, which I just talked about— that's Database Touch and Agent Brand Authority Builder— then the 8 other lead gen levers. The goal there is to You have just a steady stream of high-quality inbound buyer and seller leads. Then you have the appointment setting process, including the text and email nurture sequences, all the scripts and how to qualify appointments, get them pre-sold on working with you. Then the consultation frameworks, you get everything swipe and deploy, all the templates, the Canva templates, everything that'll save you hundreds of hours so you can convert these leads that you meet with into loyal clients. And then you have our client care systems. And the goal there is to turn every client into 1 to 2 additional closings just because of the way you provide service to those clients. So when you build this the right way, you will scale your business, you will achieve time and money freedom. Most importantly though, you'll be able to have impact in the areas of your own life that matter most. And so what Million Dollar Agent Method looks like in practice, and this is Production OS, is that you have inbound organic leads that are generated consistently using our attraction-based marketing methods. You've got the nurture sequences that then handle 90% of buyer and sell leads who aren't ready. And those lead nurture systems serve up qualified prospects who are pre-sold on working with you when the time is right for them. So there's no more commission breath, like you need to work with everyone that comes in as a lead. You then use our proven consultation frameworks to help maximize conversions. And then once they're clients, our client care compound effect, that's going to help drive referrals without having you beg for them. To top it off, You'll get an entire tech and marketing stack included that does all the heavy lifting for you, keeps you organized, keeps you on track. And you can use this to navigate any one of the 4 stages. So Million Dollar Agent Method Legit will help you get to $1 million a year in gross commission income working a whole lot less than you were at $100,000 or $250,000 GCI. So the 4 stages: $100,000 GCI, get to $250,000 GCI per year, $500,000, then $1 million if you want. And you can start or stop at any point in that journey. And we have members that have done, you know, I've got a guy that 11 months in, he closed $10 million in GCI on 900 transactions. I think he almost hit 1,000 transactions in a single year. So you can use this to whatever level you want to build your business. And inside the custom platform that we built, you'll get access to every lead gen lever, All of the 4 pillars. And each of these, the warning is that each of these lead gen levers are good for multiple transactions per month, and you have to focus selectively on the ones you want to really go deep in your business. So Database Touch Blueprint, Brand Authority Builder, those are kind of non-negotiables. We're going to focus on those first, and then we're going to layer in Social Proof and Client Care Compound Effect. And then you've got the others, and you've got access to all of these out of the gate, so nothing is held back. And here's the thing, most agents don't fail from lack of effort. They fail from not having a clear path and really this decision fatigue along the way, because there's so many squirrels and shiny objects that come in every day through email or webinars or social media. Like, what am I supposed to be doing to generate business? This keeps you laser focused. And you'll also get hundreds of swipe files, every template, every presentation, every tracking sheet, step-by-step process documents for all the systems that you're, you're going to implement in your business. Everything we used to guard behind a paywall is now free to agents that partner with us. For each lead gen lever, you're going to have all the samples, the swipe files, the idea generators, like I said, the process documents, training videos. Nothing is held back. The goal here is to get your production ramped up as quickly as possible. And again, this isn't using paid leads or cold calling or door knocking or referral fees at closing. Every week, me or one of my coaches will coach— most of the times it's me, probably 80% of the time. I'm going to coach and mentor you live. And the goal there is so that you'll not get stuck. We're going to give you this clear path to go down through your vision, 1-year plan, 90-day world, weekly, daily. We break up your 90 days into daily action items, no guesswork whatsoever. And my team is also available to answer any questions in real time if you ever need anything. And we're going to personally onboard not only you, but agents that you bring with you inside into Agent Freedom Collective. So you don't have to mess with any of that more administrative stuff. And our community is about 2,500 strong at this point. The goal is to get it to 10,000 by 2030. So you'll be amongst like-minded agents that are seeking freedom and willing to Share their best stuff and the journey. So this stuff works. Been helping agents, thousands of agents since 2013 implement these systems into their business. And the only difference now is that is 100% free to agents that partner with us. So, um, you know, and it's kind of like a you don't have to take my word for it kind of thing. Between our Google reviews, our delighted reviews, video testimonials that we have online. Probably closer to 600 or so, you know, documented, you know, 5-star reviews or people saying good things about us. So we didn't just build this for the purposes of attracting a bunch of agents to our platform. Um, and, and the final thought here around this is that when your lead generation and conversion are systemized, that's the biggest thing that we'll achieve together out of the gate. Your business is going to stop feeling so chaotic. You can finally plan your income You could plan your time off and you could live your life with confidence. That's why Production OS is the foundation of everything else. It creates peace of mind and consistency. So once you've built a solid production system, it's time to think beyond the next deal. The real freedom comes when you stop trading time for money and start building income that continues whether you're working or not. And that's where Attraction OS comes in. Attraction OS is the wealth-building engine of Agent Freedom OS. And to be clear, this is not about recruiting. It's just about helping agents win. Agents are struggling right now and they need help. Sadly, even team leaders and broker owners are not equipped to help agents right now. Here's the problem. Most successful agents And this is true of team leaders and broker owners, make a critical mistake. They built a job instead of an asset. When you stop working, everything stops. That's not freedom for sure. That's more like a prison. AttractionOS flips that equation by letting you create income that continues while you could be helping clients or on vacation or even like literally asleep. Here's the coolest part. When you introduce an agent to our community, Agent Freedom Collective, We coach them through Production OS and help them build out the lead gen levers to grow their sales. You don't have to train or manage agents yourself. We do all of that for you. They get everything we've covered 100% for free as well. So they win big and you get rewarded every time they close a deal. And when I finally slowed down to study this model, I finally realized the true power in it. This was kind of like my aha moment. That not only is there not a pot of gold at the, at the end of the production rainbow, the reality is that most agents would never be able to exit this industry gracefully under the traditional model. And Attraction OS solves that. So to fully understand the power of Attraction OS, I want to talk about what I call the math of freedom, and it's linked to this 4% rule. And the definition, and I learned this from Tony Robbins, the definition of financial freedom is like living below your means. So, you know, making money, spending less than you make, investing the difference until you get to a critical mass of investment capital where you can live off the income from those investments. So the ability to live off of the income from your investments and the Trinity study. And you can Google it, Trinity Study or the 4% rule. It tells us that you can withdraw 4% of your investment capital without risking the principal. So in this simple example, if you had a liquid net worth, I mean, like literally you could write a check for $1.25 million investable assets, not your house, not your cars, not your stuff, um, that would yield $50,000 of safe, you're not going to deplete the investment capital, right? So, $50,000 or roughly $4,000 per month. The challenge is when I ask most agents like, hey, what's your I'm done number? Like, how much residual income would you need to have coming in for you to not sell homes anymore? And they're like, I love selling homes. It's like, okay, great. But what amount of income would you need to not have to work evenings and weekends and have complete time freedom? Most agents tell me $10,000 to $20,000. The answer is typically $20,000, probably 70%, 80% of the time. So I'll use that in this example. So $20,000 a month of monthly residual income or $240,000 annual residual income is a liquid net worth equivalent of $6 million. If you had $6 million in the bank, according to the Trinity, study, the 4% rule, you could safely withdraw 4% or $240,000 per year or $20,000 per month. If your number is $10,000 per month, your liquid net worth is $3 million. Let that sink in. $3 million is equal to $10,000 a month. $6 million is equal to $20,000 per month. And this is the harsh, harsh truth for all of us, regardless of us being in the real estate industry. Our current financial picture is, for the most part, there are extenuating circumstances sometimes, but our current financial picture is the result of the choices that we've made to this point in our journey. There's no shame or blame in that statement. But if your I'm done number is $20,000 per month, which is a net worth equivalent of $6 million, and you haven't saved anything so far, like if I asked you to write me a check for for like, what's the largest check you can write to me within 3 days? That's liquid net worth. Let's say that number is not very high. So your gap is literally $6 million. You have to be saving like $300,000 per year. And in 20 years, you'll have enough money to basically live off the investment income that we talked about before. So for most agents, that is just not a possibility. And on this platform, We have the ability to build leveraged income through revenue share, which is what is called agent attraction. So you join the company and you're part of Agent Freedom Collective. So you have some friends that need help and they join you. They have some friends that need help and they have more friends that need help. And in this simple example, if you can bring 12 agents into Agent Freedom Collective powered by eXp Realty, And they bring in a few agents, so literally three agents on average, and then those agents bring one to two agents each on average. You can legit generate two hundred and fifty plus thousand dollars per year of leverage income. That's over twenty thousand dollars per month, right? Remember the example of what it looked like to do that with just investment capital? Six million dollars saved. Is the equivalent of bringing 12 agents in and having sort of a conservative build-out of your revenue share organization. And so the real question is, based on where you are today and, and the fact of like the math of your current situation, and, and are you where you want to be at this point in your journey, is it more likely that you can bring 10 to 15 agents to Agent Freedom Collective in the next 2 to 3 years Or is it more likely that you can save $3 million or $6 million and maybe it takes 10, 15, 20 years to do that? And so, this is where it all comes together. Your production income funds your present and we'll help you with that. Attraction builds your future. And there's massive leverage because we're doing all the heavy lifting there for you. You're building a legacy income stream, not through recruiting, but by empowering others to use The same proven systems that you're going to plug into and have massive success with. Hopefully, that landed. I really challenge you there. And some of that is pretty much a punch in the face if you're not where you want to be financially. But let's kind of shift gears a little bit. The first 2 systems, Production OS and Attraction OS, that's going to give you the income. That's going to be your wealth builder. But as your business grows, complexity— Complexity. Complexity will grow. FreedomOS is how you stay intentional as things get busier. So we don't want you to lose your life in the process of growing your business and growing out in a revenue share organization. So FreedomOS is all about mastery over your time, focus, and mindset. And it's creating the structure that allows freedom to flourish. This is the framework for how you think, how you plan, how you execute. Because if you don't control your schedule, your business will. And I'm literally going to show you how to build your days, your weeks, your quarters around what truly matters. And that's business growth, but also life alignment. And FreedomOS centers around what we call the Agent Freedom Dashboard. It breaks your production and attraction goals into daily actions Within 90-day cycles. So literally just follow on the daily what you need to do. So you always know where to focus. There's no guesswork. There's no chaos, just measurable progress and clear structure. And this is how you reduce overwhelm, not by adding just some other system, but doing all of this in an orderly way, according to what we've proven out over the last 5+ years or so. So in order to be able to win at work and at home, we have to deploy proven tactics. and strategies around productivity, time management, and mindset. And we do not do this only in our businesses, but also in the areas of life that matter most. This is our relationships and our finances and our faith walk and our physical bodies. Freedom isn't achieved through motivation. That's a lot of coaching is like revolved around the rah-rah. It's achieved through implementation. As Tony Robbins says, knowledge is only potential FreedomOS helps you translate what you learn in ProductionOS and AttractionOS into what you do consistently every day and every single week. And the platform that makes this possible is Agent Freedom Collective powered by eXp. It's going to provide the systems, the tools, the community to help you grow with margin in a world that has a very clear mission of freedom. and also with multiplication. We exist to help agents grow their sales while building residual income to allow for a graceful exit when the time comes. When you partner with us, you get it all. Production OS, which was formerly Million Dollar Agent Method— I was charging $10,000 for 90 days and then $1,800 a month. That is included for free. Just about 10 days ago, I actually wound down my paid coaching company, legally shut down that entity. All of it is now free underneath this platform. Attraction OS, that's the massive wealth builder, and that's the leverage, uh, the leverage engine. Freedom OS, like I said, all productivity mindset. That's the weekly, daily cadence to make all this happen. You'll have live weekly coaching and mentoring. Our community, like I mentioned, is about 2,500 or so agents strong. You get every single tool and system. They're all swipe and deploy. And all of this is free when you partner with us. And eXp as the foundation, that's what powers all of this. Totally cloud-based, it's agent-owned, it's designed for collaboration and leverage, and it's got its own tech stack and training stack. And this is where the agent attraction opportunity and that compensation, uh, that's associated with that is all possible. And they've done it without the typical traditional overhead and politics in most other franchise models. At this point, 35 countries strong and counting. I think about 90K agents, and it's growing fast. Industry innovation is like, it's not like it's only happening in real estate, right? eXp has certainly massively disrupted the real estate brokerage space, just like Netflix did to Blockbuster, just like Amazon did did to almost every retailer. And our founder, Glenn Sanford, he just flipped the traditional model on its head. He got rid of all the overhead and layers in the traditional model, and he created a platform where all of us are owners and the entire brokerage is built for our benefit. So you've got lead gen, technology, training, healthcare. I do the healthcare, stock awards, rev share, collaboration. In addition, to everything that I covered in terms of Agent Freedom OS. Um, too much to dig into during our time here together, but the value stack of eXp is unlike any other brokerage in the industry. A simple example of agent collaboration: we had 11 of our top agents in the AI space, like legit generating closings from using AI in their business, come together for an AI agent accelerator. And so if the best agents in your brokerage aren't freely giving away all their best stuff with you, you really need to pause and take concern. So I get asked this a lot, but Lars, like, is this model really different? I've never seen a platform like this where agents can benefit from helping other agents win, even in the same market. It's always been this, like, massively cutthroat industry. And whether you're focused on your next closing or your long-term long-term future, this platform will meet you where you are. And in my heart of hearts, I believe in every ounce of my being that the fastest way to scale your business, grow your business, and achieve time and money freedom is to partner with Agent Freedom Collective powered by eXp Realty. And the coolest part, you can legit do it without ever paying for coaching, training, or technology ever again. And by partnering with Agent Freedom Collective at eXp, our mission is to help you grow and scale your business and life. That's like first and foremost, but to do it in a way where you actually achieve true time and money freedom so that you can live with more meaning, purpose, and impact. And our mission is clear: to help real estate agents build enduring wealth through increased production and leverage attraction, creating true time and money freedom so they can focus on the areas of life that truly matter. So, if you want to go further, faster, you have to do the diligence, do the due diligence on partnering with Agent Freedom Collective powered by eXp Realty. And we're looking for a certain kind of agent. So, if you're tired of being like overworked, you feel underpaid, you're overwhelmed, if you're ready to scale your business but you don't want to give up your personal life, if you want to put the things in life that matter to you more First in your life, if you have the capacity to add new business, right? Two to three deals per month. If you're willing to challenge maybe traditional thinking or the status quo in the in the industry, and you want to start building real wealth with our help, we're going to crush this opportunity together. And you may not see the entire path clearly, right? I've been doing this for a very long time. I've sold a lot of homes. I've helped thousands of agents. I now have you know. A couple thousand plus agents under me in 7 different countries, uh, inside of Agent Freedom Collective. So I have a lot of confidence and conviction that this will work, but this will be really clear to you once we partner together and we get to work, because not only is growth possible, but it's predictable when you follow a proven system. So I really do believe you have a choice to make. You can keep doing what you're doing Or you can make the decision to start building freedom today. And I do believe this one decision can change the entire trajectory of your business and life. So a congrats on taking the time out of your day to look at and investigate what it would look like to partner with Agent Freedom Collective powered by eXp Realty. Highly recommend you reach back out to the person, the agent that invited you to watch this briefing and ask them what the next steps look like in the due diligence process. Process, right? No one's going to force you to change brokerages, but you owe it to yourself to go deeper on this model. So much love, much respect. That's all I've got for you. And, uh, we'll talk to you guys soon. Be good. All right. That, my friends, is a wrap. So I'm going to hang out here for— I always just do a one cut on it. So let me see if there's any questions that came in. Yeah. Chris is in our world. He burned out multiple times. Luckily, he didn't bow out. Chris is one of our builders and one of our leaders, just crushing it and really gets the vision. Is it required to build a big team to get— no. Okay. Really, really good question. So, I have a different view on it right now. So, You know, even the way that I built out Million Dollar Agent Method. So this is this is a really really good good good. I'm stuttering. It's a really good question. So basically, ten years into my journey of real estate B school, probably at that point, twenty five hundred paid coaching clients. At that point, I took about six months and I looked at all of our best successes and people that didn't achieve at a high level and. You know, we used to have a hard line where you had to have achieved like $500,000 GCI and we could take you to, you know, $1 to $1.5 to $2 million. So, take you from 50 deals to 100 deals to 200 deals. That was the journey. And we let some people in that were doing 25 deals and, you know, but I redesigned the entire thing and I created 4 stages of growth specifically to get to $100K, to get to $250K, which is roughly 25 deals to get to $500K if you want, and to get to $1 million if you want. So now, there's just a different way that we teach it where to get to $500K GCI, you're probably going to have to have a solid licensed local admin. So technically, that's a team, but you're taking home probably $30 grand a month in that model, and you're not working evenings and weekends. You know, to get from— if you've gotten to $500,000 at that point, to get to $1 million is a couple agents taking over all the buyers and you're just focusing on listings. So, it's not that hard. So, a million-dollar team, I guess, as Chris is asking the question, is not what I thought it used to be. Like, it's really a simple, simple business. It's probably the team leader doing all the listings, a local licensed admin that has a VA under them, And then two junior agents that are doing the open houses and answering yard sign calls, you know, doing the work that the team leader has graduated from at that point. So if you call that a complicated business, but in that model, the team leader is probably bringing home forty to fifty thousand plus per month, maybe even more than that, and and working less than they were at five hundred thousand GCI. So we teach it all. Doesn't matter where you are, where you want to go. We've got all the systems and tools to get there. Above $1 million, there's 3 other stages, $1.5 million, $2 million, then $3 million plus. So we've got it all dialed in. But yeah, there's more, to Chris's point, there's actually more freedom. If you're wanting to build a multiple-million-dollar real estate business that's on the right economic model and, you know, is systems-driven and super profitable, not only to the agents that work within that model, but also the owner, There's a way, there's a right way to do it. And we have all of that. And it's hard, right? It's hard. I think real freedom is achieved inside of what I, the way I see it now, where let's do a little less production. Let's do $400,000 to $500,000 per year of production, highly leveraged with a local licensed admin. And then let's focus on attraction. Let's you know get that down, that core business down to thirty hours a week. Let's spend ten to twelve hours per week just helping other agents, and in the process of helping other agents, you're going to build out this residual income pillar that is going to be the coolest freaking thing ever. So that's kind of how I see it today. Chris, does that answer your question? Yeah, no more burnout. F the burnout. What's up, Matt? Um, can we jump on a conversation? Yeah, so if I'm the reason that you came here today, um, however, if you emailed me, you know, lars@agentfreedomcollective.com. But if someone invited you here, reach back out to that person. This is like a bunch of agents building this together. This is not about me. I put some of this stuff together, but it's about, um, the agent that invited you here. All right, that seems to be it. So this was a good first entrance back into the new year. So only love and respect for anyone that is choosing the insanity of real estate. It is a crazy business, but I promise you we have a better way to do it. So much love, much respect. We'll talk to y'all soon, and, uh, be good. Bye-bye.