Laurence Edwards explains why he's shifted to short ASMR clips alongside his traditional beekeeping videos. His audience exploded from 40,000 to 40 million monthly views, with a 1,000-fold boost on Instagram. He promises longer camera talks will still be available on YouTube and Stories.
So I'm just getting warm around the fire like this, and I've had a couple of people message me saying, Laurence, are you still doing those videos where you talk to the camera and give advice about the bees? Because all of your videos now are just these ASMR-style clicky-clacky ones. And whilst I cannot argue with the numbers— we've gone from 40,000 views per month to 40 million views per month, we've 1,000x'd our Instagram— but I love talking to people on camera. I love telling people about my bees. I'm not going to detach myself from it completely. All I'm doing is just moving it to a different place. So if you want videos like this, you want me talking around the campfire or talking about my bees, you'll find it over on YouTube. You'll find it on Facebook and Instagram stories. So if you want more of this, definitely hit the subscribe button.
