In this short promotional video, Laurence Edwards, founder of Hot Fire Honey, introduces the 2021 launch of his infused honey product, Hot Fire Honey. He references a recent ITV1 episode of Ainsley Harriott’s Good Mood Food where they cooked pizzas together in his garden, sharing highlights and describing the fun experience, including a humorous moment when Laurence was stung in the face while inspecting bees. He offers viewers a 20% discount code for any Hot Fire Honey products, explains the product’s suitability for pizza, and provides a link to the full episode (approximately 6‑7 minutes of the hour‑long show). Laurence also briefly recounts the origin of his business, which began seven years earlier when a swarm landed in his garden and led to the creation of the company. The video ends with a call to subscribe and hit the notification bell.
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I wanted to do a really quick video introducing our new product as of 2021, Hot Fire Honey. Hi, I'm Laurence Edwards from Hot Fire Honey. Welcome to another edition of No Nonsense Beekeeping. You may have seen us on the telly, you might not have seen us on the telly. I just wanted to do a really quick video so I can put the link up just so you can take a look, see if you want to watch the video. I thought it was pretty cool. It's us and Ainsley Harriott cooking pizzas in my garden. I really, really enjoyed it. It was a properly good fun morning and afternoon. He came and saw me at the bees. I thought I was getting all cocky inspecting the bees without my veil on. I got stung in the face. It was fantastic. He found that very, very funny indeed. All I'm gonna do, I'm gonna flash up a couple of highlights from the episode and then I'll stick the link underneath so you can watch it at your own leisure. It's on ITV1. And then what I'm also gonna do, because I do, I love you guys on YouTube, I'm going to set you up a special discount code for any Hot Fire Honey products, and I'm going to give you 20% off any Hot Fire Honey products because I realize I just don't do enough for all of the people that support me in these videos. And I always kind of think, I can't sell you honey, can I? Because you're all beekeepers and you all produce your own honey. But maybe you can buy some Hot Fire Honey. I'm going to give you a 20% off code if it's something you're interested in. Goes really, really well on a pizza. So I'll flash up a few highlights now. I'll stick the link below. I'll put a little link on there as well to our website with the code to get you 20% off any Hot Fire Honey products. About 7 years ago, I had a swarm of bees land in our garden on a hedge, and then we put them in a hive, and that's how our business started.
Did you get nervous? Did you sort of want to phone up the council and say, I've got a swarm of bees in the garden?
A little bit. It was completely biblical. Wildflowers across North Wales. Beautiful. So this habanero powder is grown in Pembrokeshire. Can I have a little smell of that? Of course. Okay.
Oh wow, wow, wow, that really is— wow!
So there we go, there's a few little highlights for you. If you want to watch the full episode, full episode's about an hour long. And our section is around 6 or 7 minutes long. It's a really good little episode though. We did— we had so much fun doing it. I hope you've enjoyed that little snippet, something a little bit different for the YouTube channel as well. As always, please hit the subscribe button, please hit the bell so you're notified of every video, and I'll see you next time.
