Erfolgreiche Frauen sagen Nein: Wie Du im Business Deine Werte bewahrst

3 Jul 2023 · 13 min
12:38

In this German‑language YouTube video, Lea Ernst (the speaker) shares a personal business story that illustrates how she learned to say “no” and stay true to her values. She begins by introducing the concept of “crazy business stories” and explains that the episode will focus on a particularly challenging client engagement. Ernst recounts building one of the largest German‑language personal‑development platforms with a former partner, then pivoting to her own brand, Classy Confidence, which supports women in becoming successful entrepreneurs. To expand her network and revenue, she took on B2B corporate clients, eventually accepting a lucrative contract with a company whose owner appeared charismatic outwardly but behaved unethically behind the scenes – scamming, withholding salaries, and using psychological manipulation. Over time, Ernst observed increasingly toxic behavior, culminating in a volatile meeting where the owner shouted and later expressed personal dislike for his assistant. Recognising the misalignment with her own values, she decided to terminate the contract despite the financial loss, confronting the owner directly and ending the partnership. After the breakup, she felt an initial sense of guilt but soon experienced relief and a surge of new business opportunities, while the client’s company later collapsed. Ernst also helped several former employees find new jobs through her network. She uses the story to encourage other women to set boundaries, trust their intuition, and act in line with their values, emphasizing that doing so creates space for better opportunities. The video concludes with a call to action inviting viewers to a free workshop and promoting her Clarity Confidence program.

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