In this interview, host Lee Richter talks with Stephanie, a seasoned social‑media professional who has been involved with Style Fashion Week for three years. Stephanie describes her multifaceted work: she creates content for fashion shows across the nation, runs a manufacturing studio designing leather accessories, and serves as a fashion editor. She highlights her favorite designer, Shay, and discusses how she pulls looks for editorial work. Stephanie outlines her social‑media process—assembling a team, focusing on Instagram Stories and boomerangs, capturing runway moments, and encouraging audience interaction through tags, shares, and comments. She shares her goals for the year: securing an interview with Adriana Sahar, increasing followers, likes, comments, and fostering collaborations. The conversation emphasizes the behind‑the‑scenes role of social media in amplifying fashion events and connecting designers with audiences.
Chapters
Okay, so this is Stephanie, and Stephanie is a social media guru. She's been coming here many years to not only highlight the designers but to highlight the experience. And are you loving it?
I love it. I love coming here. This is actually my 3rd year at Style Fashion Week. I work with tons of designers all over the nation, and I do social media for not only Style Fashion Week but also fashion shows on the West Coast. And I love creating content. I make I also run a manufacturing studio and I design leather accessories, so it helps for me to make these connections and I can create photo shoots and I get content for the designers and we can pull looks. And so yeah, I really enjoy it.
I love it. So what's one of the highlights you had from last year that you're like, oh my God, I can't believe that happened?
Okay, so one of my favorite designers from Style Fashion Week is Shay. She is amazing. So I'm also a fashion editor for a magazine, so as soon as Style Fashion Week completed last year, we pulled looks for her for a really awesome editorial. And so she showed again last night, and she's just— she rocks my world. She's amazing.
Oh, and you get to be up close and personal.
Yeah, I get to interview her in the back, and I— we like message each other when I'm back in Portland, and we always try to collaborate with each other. other, and I think that's my favorite part.
I love that. So what are one of the things— what's one of the things that you really want to see happen for you this year?
Um, this year, that's a great question. Um, I have never met Adriana Sahar, and she is friends with another friend of mine, so I'm excited to interview her and get her on social media and just kind of make that connection.
Great. So when you do have these big things happen to you and you want to share them on social media, what is your process? What do you do? Are you on Instagram? What are your favorite things to do?
Yeah, so I typically, when I do social media and content creation, I get a team gathered and I place people in different aspects of the venue. I mostly work on story because I love boomerangs, and so I'll get— I'll just like make my rounds, and once I see people either modeling or posing, then I capture that and then I post that to Instagram.
Excellent, and what do you want to happen then?
I want people to see it! Tag it, share it, comment, love it, like it.
Excellent. And so tomorrow you're going to be here as well?
I'm going to try to, yes.
Excellent. And what are some of the things that you want to accomplish today?
More followers, more comments, more likes, more love, and more collaborating.
Great. So we want to make sure that we share your handle with everyone so they know how to reach you.
Okay, perfect.
So we'll get that in the show notes.
Okay.
And anything else you'd like to add?
That's it. Thanks. Thanks.
Thank you. Well, thanks for being with us today. Thanks for inspiring people throughout the world to pay attention to fashion. And it's real people behind the scenes, right?
Yeah, totally.
And that's the best part. You get to meet the real people.
