Sam Henderson works with high-earning doctors, surgeons, and entrepreneurs as a family CFO, handling tax optimization and investment strategy so they can focus on their core work. He emphasizes the psychology of money, aiming to prevent bad financial decisions rather than just offering tax and investment advice.
So why don't you tell the audience a little bit about you and your passion and what you love to do?
Yeah, listen, in simple terms, what I do is help people make better decisions about their money, and that's really around guiding them not only around the legislative and, you know, the laws and the tax laws and how to save tax and boost their investments and all those kind of boring esoterical sort of things, but really around the psychology behind money and how to make better decisions And more than anything, often, is how to avoid making bad decisions. And that's one of the biggest things with managing money. And when people are busy doing what they're doing, we've got a lot of doctors, we've got a lot of surgeons, we have a lot of entrepreneurs and executives, they're just busy doing whatever it is that they do. And they're not specialised in managing money. And, you know, as many of you probably know, to be an expert, you need to spend at least 10,000 hours doing whatever it is that you do. And, you know, for me, I'm no good at, you know, cutting up my videos and making my podcasts and doing all that sort of stuff. So I outsource that. So what I do for entrepreneurs, professionals, and doctors and surgeons and the like is to outsource and manage their money. So we're like a family CFO, Chief Financial Officer.
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