NFT Launch | Stoner Cat Debrief

So I have been part of the Jeff Walker Plat Plus group for years, and when I'm in that group, what I realize is one of the most valuable takeaways is the debrief on the launches. So I thought what we would do right now and include in each of our episodes is one of the launches that we see that is not only valuable, but sharing the information as a debrief can help everyone to understand Why they should pay attention now. So today I'd love to talk about the Stoner Cats launch. Why?

I know you're a big fan.

I am a big fan. I actually was able to get 2 of them. I wish I got more, but I am a big fan because it was so creative. Now, number one, it's Seth MacFarlane, so he's hysterical. I thought, well, whatever he's doing is going to be funny. I didn't even know what it was in the beginning. I just knew he was attached to And Seth MacFarlane created a production. He co-produced it with Mila Kunis, and it's one of the first to be fully funded by NFTs. And there's stars in it. Do you know some of the stars?

Oh, well, I know Chris Rock. I know Jane Fonda. I can't imagine who they're going to be able to bring on as this continues to grow, because, you know, it's only getting bigger by the day.

I know, and Jane Fonda has already been a darling on Netflix. I mean, everyone loves her that they even got her to participate Shows how much interest there is. We also have Ashton Kutcher in there. And you know what? You're right. If Chris Rock is paying attention, then he thinks it's worth the time and energy.

Absolutely. It's a fun project. It's irreverent. And it's just like everything Seth MacFarlane does. It doesn't take itself too seriously. And even their minting number, come on, 10,420.

10,420. And they're stoner cats. So I guess you're right. You know, they didn't stick with the 10,000 rule like everyone else. They made it special just for them, and it makes, it makes a lot of sense.

Well, and you can make up your rules as you go along in this space. Like, this, for me, I love the idea of it because I've done a lot in the broadcast space in my corporate career. This tears up the model that's traditionally happened. We've been relying on studios and networks to fund these projects. All of a sudden, this is a crowdsourced way to get It changes the whole definition of the casting couch.

And right now what happens is when you look at just this launch with 10,420, and when ETH was at 0.35, they were doing 0.35 was the bid on the Stoner Cats. That's an $8.5 million launch.

Those are significant numbers. And I think you're right. I think for Hollywood, if you look at the adoption, it could take away the casting couch. the casting couch, and it could become the minting couch because all of a sudden it's about what you can get from the community to support your idea. And all of those outlandish ideas that didn't get greenlit in the past, you could do it yourself.

Yeah, you can actually get out there, get a marketing machine, get your community, and do it yourself. Now what's so special about this is the entire thing sold out in 35 minutes. I was lucky to get my 2 Because it went so fast, and we're seeing campaigns go even faster now.

Oh, absolutely. I mean, the speed of adoption is just becoming faster and faster, and the secret nature of some of these drops— I talked about community, we were talking about community a lot, but some of these are insider communities, and you're really kind of creating this like almost speakeasy, like secret knock, secret password. You really have to know and be on the inside and then they hyper-accelerate from there. And I feel like this is one of those projects that did that. They teased it a little bit, but also I think it just kind of sprang upon them. And so I'm excited to see where it's going because I think the television show is just the tipping point. I could see collectibles, I could see movies, and we're only this far away from real-world adoption. So rides at amusement parks, And, you know, other real-world tie-ins. You're gonna see this more and more. This is the future of the way that we do business. This is the future of entertainment. This is the future of everything.

It's true. And you know what, normally royalty checks go to the actors a certain way, but in this case, once people see the whole season, they might sell their NFT. Now it gets resold, and now there's a whole new definition of royalty checks for Well, that's the game changer across the board.

So this project is a great example of that, but for the music industry, for traditional artists, for any sort of creator, the royalty stream and the revenue that can be created is transformative. Often so many artists toil and they're lucky to sell their art. They're lucky to have that audience develop, and then sometimes they get famous. Famous and they're able to start to achieve a higher level of success, but all of their works from their younger years when they were maybe that starving artist, they never get to participate in that appreciation. If you're minting all of your art, all of your collective IP going forward as NFTs, you get that second, third, fourth, 72nd bite of the apple. That to me is the real, real game changer of this whole ecosystem that's developing around the creators and NFTs.

Definitely the royalty checks, definitely the access, but in this case, they created the ultimate FOMO too, because only the owners of the NFTs can actually see the episodes.

I know.

So, I mean, you either are in and you get to see it, or you're out.

So next time I'm over at your house, I'm gonna have to watch this season because I don't have one.

But I will tell you, I will pop the popcorn. You got it.

Wow.

I will tell you also, in this launch, it was not flawless. I mean, during the time when they were minting, there were people that paid for transactions that were not fulfilled. And it made headlines. I think they had about $800,000 worth of it that was not fulfilled. So those people did come back and they were upset. And of course, they refunded their money. But honestly, I think they really would rather have the Stoner Cat. So I'm hoping those people are first on the list for the resales and that they get included. But I will tell you, not every launch is going to be flawless, and every launch is going to have issues. But in this case, they knew how to overcome the issues and still move forward.

So you know that I have a background in real estate, and there's a saying about concrete in real estate. There's only 2 types of concrete: the concrete that has cracked and the concrete that hasn't cracked yet. And that's the same for NFT drops. There are ones with problems, and there are ones that have not had problems yet. And so It's just such a, like, burgeoning industry. I think there's a lot of grace with these communities. The biggest thing is just being transparent, just like they were on this drop. You have to be transparent and you have to own up when you've made a mistake.

So one of the best things that I love about this also is the 2 stoner cats that I have, they're in the episodes. So when I'm watching, I feel like I'm participating at the same time.

Oh, I love that.

So that's what I want to recommend to all of you, is to participate. Get in the game, have fun, and just like us, be involved and share the information with the people you care about. Thank you.