Amanda NorthcuttFounder & CEO | Keynote Speaker, LevelUp · B2B sales as a solo is HARD. I’ve got you. I help consultants & coaches sell high-ticket services comfortably & confidently, while enjoying consistent, predictable revenue | Founder & CEO | Speaker |

Did Today Matter? Daily Accountability for Founders

25 Dec 2025 · 1 min

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In this segment, the speaker introduces a daily accountability practice for founders centered on the question, “Did today matter?” She explains that while the answer isn’t binary, the question prompts founders to reflect on three core areas—health/fitness, relationships, and work—each day. By treating today as a non‑replenishable resource, founders are encouraged to create urgency, avoid perpetual postponement, and generate a snowballing motivation effect. The speaker emphasizes adopting a present‑focused mindset to ensure intentional action across personal and professional spheres.

Chapters

And so one of the phrases I often share with my clients is, did you make today matter? Did today matter? Now there's not a clear-cut answer to that, but that's like a daily accountability I try and get them in of, okay, what was like my health or my fitness? How was I supposed— what was on the agenda to show up in my relationship sphere today? What needed to be done at work? Because so often as founders, when we're just inundated with all these decisions, we're like, okay, I'll get to that. Project later, I'll get to that next, or I'll do this here. Whereas if we say no, today matters because I do not have today back, it also creates that sense of urgency. It gets the snowball effect rolling of that motivation piece. And so we also really focus on just what is the mindset of today.