Am I Quitting YouTube? The Future of NML and This Channel | NML Secret Podcast Ep. 5

Welcome back to episode 5 of the Nourish, Move, Love podcast. Today's episode is a big one. It asks the question, am I quitting YouTube? So buckle up because today's episode is a full behind-the-scenes look into what is next for Nourish, Move, Love. No, I am not quitting YouTube, but we are making some changes. And if you've been around here for a while, I want to share what's changing because I think you guys deserve to know. You're the whole reason Nourish, Move, Love exists. So we've been keeping a pretty big secret for the past 6 months. Honestly, this is something I said I would never do, like never, but I've been getting messages from you guys like this. 4 years. So yes, it's finally happening. The Nourish Move Love app is here and I am so stinking proud of it. We have worked so hard on this app and this isn't just an app. It's truly the fitness experience I've always wanted to give you. It is Nourish Move Love in one place. Do you guys want to see it?

Okay, Lindsey, we have to start here because people have been asking for years. And you said you would never create an app. What changed your mind?

Yes, I used to say I would never launch an app because I strongly believed in keeping fitness content free and accessible to our audience. But over the years, I've realized that people weren't just asking for more workouts. They were asking for structure, for guidance, for programs that actually bring them results. Now, we tried to do this when we launched the YouTube membership platform in 2023 on YouTube, so you can join our channel and become a member for $5.99 a month. And we tried to do it, but if you are a member, you might notice that the membership platform and portal is just, it's not up to NML expectations. You guys can't comment on it. We can't customize the dashboard how we want to. And so we truly just need the next evolution of, of making it the best we wanna make it. Like, how can we make this the best experience we want? And Not to mention YouTube does take 30% of the profits, which is becoming kind of an issue. Um, so we wanted a place where we can finally build out like the true NML experience, like guidance and coaching from our team all in one place. And if I'm being really honest, my team knows this, but I haven't shared this really publicly, but last year kind of broke me, uh, like physically. I ended up with a hemoglobin of 4, nonexistent iron. I was on IVs. Every single week. It was a big wake-up call to basically like how we're running this business is no longer sustainable. The amount of content required of us to keep putting out in order to make this a sustainable business just isn't working anymore and was physically breaking me. And so we had to decide like, are we gonna keep doing things the way we are or are we gonna do something better? And we decided to do something better and it's called the Nourish Move Love app.

So with launching the app, are you still going to be putting free content on YouTube and the website? What is that going to look like?

Yes, we are not taking anything away. We are absolutely still going to offer free workouts. We are still going to post one long-form workout video to our YouTube channel every single week is our goal. And we're still going to give the free summer workout challenge that we normally do this June. That's going to be coming. We're going to talk more about that later. But the app is for those who want more, more structure, more workouts, more programming, more coaching, more guidance, that's who the app is for.

Okay, so then what does the app actually include?

Yes, this is what I'm so excited for. Honestly, we ran focus groups and the app is exactly what our audience has been asking for in one place. So first and foremost is ad-free viewing of our signature programs. No ads on top of the videos. You guys are excited about that. Very. Structured workout programs so you're not guessing what to do next. Instead of the free 7-day workout plan that lands in your inbox, you now gonna see a full 3-month calendar view of what your workouts look like for the next 3 months. Um, community you can actually connect with. So you guys can post in the community feed, we can post, you can comment, you can DM each other. There's private chat pods like 5:00 AM Run Club, Women Over 50. So you can find your own community within our community. There's real-time coaching from me, my team, and a really cool new feature is Ask Lindsey AI. Like literally, you can ask me a question 24/7 and get answers so you never feel stuck. So you can ask Lindsey AI anything. And then we'll be doing our live workouts in the app. We'll be doing live Q&As with experts every month. And what's really exciting is that when our new summer program drops, you get extended programming and early access. So instead of getting the 10 workouts you're gonna get on YouTube, you are gonna get 20 workouts for the new summer program inside. The Anabelle app. And I'm— I know we're going to talk about the Summer Challenge later, but I'm really excited about it.

It's a really good, good one. I'm very excited.

Yes.

Okay, so what is the difference between the app and the $5.99 YouTube membership?

Yes, so great question. Starting in May, we are going to be transitioning some of the things we currently offer inside the YouTube membership over to the app. So those livestream workouts, those monthly— we do for our members once a month a live workout— that's now going to be happening in the app. We do a live Q&A with experts, so pelvic floor, physical therapists, dietitians. Those are now going to be happening inside the app. So if you want access to the live workouts, the livestream, that's going to be happening inside the app. We are still going to continue to serve our YouTube membership community. We're still going to be interacting with them. We're still going to be giving them early access to some workouts before they drop on the channel, and we're still going to be serving them. But we are going to be transitioning all the live content, livestreams, over to the NML app. So that's kind of like the main differentiator. If you want that ad-free viewing, if you want Lindsey AI, if you want access to the team, more coaching, the structured programs, like 3 months of coaching, that's all gonna be happening inside the app. But we are still gonna serve our YouTube membership community to the best of our abilities.

Awesome. So how much does the app cost and how do we get it?

Dun dun dun. What everybody wants to know. I wanna make sure I get my numbers right. Okay. So the app is $29.99 a month or $298 annually, which breaks down to literally less than $1 a day. If you've ever taken a fitness class, you know that a month membership here is less than one fitness class at a boutique studio. But if you choose the annual plan, there's also a 30-day money-back guarantee, and there is the opportunity to look into applying for HSA or FSA, which is reimbursement funds, right, through your health saving or your flex savings accounts, but you do need to submit applications for those. We have this all outlined on our sales page, so we're going to put a QR code on screen. If you are interested in the app, you can scan this QR code. It's going to take you to a sales page that answers all your questions about the app, what's included, how to apply for HSA/FSA reimbursement if that's something you're interested in, the difference between our annual plan and our monthly payment plan. So there's a lot of options, but we're going to put the QR code on screen if you're interested. In more and supporting us through the app, you can do that. I do wanna note that you can find our app inside the Apple and the Google Play app stores. So you can find us there, but please use our link, the link we're gonna put in the description of the video, the QR code you're seeing on screen. If you use this link, all the proceeds from your payments go to us. If you do buy through the Apple App Store or through the Google Play Store, they do take a percentage of the profits. We just wanna be really transparent. We're a small business, we're a small creator-led business. And so the best way to support us is to use our link or scan our QR code. I know that was a lot that we just talked about, but I just like, I'm so excited about this. After 15 years of being a fitness trainer and creating programs that have helped millions of you guys on YouTube, it's been so fun to grow this community and this channel. But we finally created the NML app, which is like everything I wish existed. It's everything about Nourish, Move, Love in one place. Workout programs, coaching, structure, real results. Like it's all just happening in one place. And so I'm a total try before you buy person. And so I'm not asking if you're new to our channel, I'm not asking you like this is for people who trust us, who have seen results with our program and they want more coaching, okay? If you wanna keep trying us for free, you can keep doing that on YouTube. We're gonna keep posting new workouts every single week here on YouTube. So keep following along with us please. But if you found value from our programs or our workouts, if you've seen results, if you want more structure, more community, more accountability, more support, like that's who the NML app is for. So we are here to support you no matter how you choose to sweat with us. I just want to clarify that. But really excited about the new Nourish, Move, Love app. Now that we've talked about the app, let's transition to talking about our new summer workout challenge, which I'm so excited. It's officially filmed and ready to go.

Okay, so tell us, what is the new summer program?

I always love this because we've been sharing behind the scenes with you guys for like months since Carolyn and I have filmed the new summer program. We started filming it in January. So since then we've been sharing behind the scenes clips and it's always fun because we post question boxes on Instagram and you guys have shared a variety. We'll put some on the screen of what you guys thought the new summer program might be called. But then it's really funny because like we had worksheets, our tracker sheets, the PDF downloads that you can use sitting on the floor. And some of you figured out you could use the Instagram like Zoom feature and you zoomed in and saw, dun dun duh, Max20 zoomed in on the screen. I think, who was it? Oh, @seletio02, I don't know what your Instagram name is, but that's who caught us. She zoomed in and she found us. So yes, it is called Max 20, is the new summer program. I'm so excited. It is built for real life. Like, this is built for busy schedules, summer chaos, kids at home. It is, that's where Max 20 came from. It is 20 minutes, max impact. So it's short, effective, very strength-focused. If you're short on time and you want a plan that fits your life, Max20 is it. So, da da da da, should we take a sneak peek? You guys wanna see a sneak peek?

I'm so excited.

Let's see a sneak peek. You don't need more time, you need better programming. 4 moves, 4 sets, 20 minutes. Max20, it's strength training made simple.

Okay, so when does it go live?

Yes, okay. If you're following along with us on YouTube, the new summer program Max20 is gonna start dropping on the channel On Monday, June 1st at 4:00 AM Central Standard Time, we'll start, start dropping daily videos. So day 1, day 2, they'll drop a new video every single day. It is 5 videos per week. You can do them Monday through Friday, take the weekends off, or you can add rest days in as you want to. So if you're following along on YouTube, June 1st is when we start Max20. You are getting 10 videos spread out over 2 weeks, 20 minutes a day. If you are gonna train with us inside the Nourish Move Love app, you can get instant access to Max20, our new summer program, Today, when you sign up for the app, you're gonna get instant access to the new summer program. So you could literally start it today if you wanted to. And inside the app, you are gonna get 20 videos for the Max20 program. So we are gonna be dropping 10 videos on the channel, and then inside the app, there's a full extended week of programming. So 15 20-minute workouts, that's gonna cover 3 weeks. We'll be repeating the program. So it's really gonna be a 6-week program inside the app. And there are 5 additional bonus burnout workouts. So 10-minute burnouts that you can add if you want instead of a 20-minute workout, a 30-minute workout. You can get those bonus burnouts inside the app as well. We did that with our program Perform 20. You guys really love that option. The days you have 20 minutes, you do 20 minutes of strength. If you wanna add the 10-minute burnout, awesome, you can do that too. So instant access inside the app. Otherwise, we start on YouTube on Monday, June 1st.

So exciting.

I'm so pumped.

There's been so many more questions about the new summer program, like what makes it different from other programs? What weights did you use? And then where does it fall in line with our signature programs?

Yes, there are so many good questions and I'm so pumped about all these questions. We don't have time to answer all of them here, but we are going to be filming. Caroline and I are going to be filming a live Max20 preview workout that's happening on Tuesday, May 26th. So mark your calendars for Tuesday, May 26th. We're going to be filming a live preview workout and then we're going to stay online after that preview workout to answer all your guys' questions about the Max20 program. But if you want instant access to the program and you want all your questions answered today, you can sign up for the Nourish, Move, Love app and start the program literally today. Okay. Since we are spilling the tea about the Nourish, Move, Love app, about Max20, the new summer program, we have to spill the tea about one more thing. And that is Element, our brand partner for today's episode, is dropping a new flavor very soon. It is lemonade iced tea. And I'm so stinking excited about this. It's not lost on us, we're saying spilling the tea and they're dropping lemonade iced tea. We thought it was like pretty clever to do that. But like on a more serious note, Caroline and I literally would not have made it through filming Max20, the new summer program, without Element Electrolytes. Because hydration is so much more than just water. It is electrolytes, sodium, potassium, and magnesium, what your body actually needs to keep energy high, to perform well, and to recover well as well, which you're gonna need to recover well during the new summer program. It is a small habit that comes in this awesome little packet that makes getting quality hydration so stinking easy on a daily basis. And really important to stock up before the sweaty summer months come around. So if you wanna try LMNT Electrolytes, my favorite electrolyte, You can get a free sample pack with purchase when you click the link in the description below. And I think since this new flavor is dropping very soon, I think we need to give them like a real-time taste test. Okay. So we have the new Element Lemonade Iced Tea in our glasses, which you guys can see it is actually like colored. Cause there are also 50 milligrams of caffeine in this. It's Element's first ever caffeinated electrolyte packet from the iced tea. So cheers. Cheers. Let's try it together.

Oh, it's really good.

Okay, it's like so subtle. I feel like—

no, not salty.

Not salty. Not salty. So if you think Element is salty, this is not salty. If you like the lemonade, you'll really like this. It's like a more subtle lemonade with the iced tea.

I really like that.

Okay, I can see this in my cup all summer long at the cabin, at the lake. Like, perfect summer drink.

And the caffeine is a bonus, I'm not gonna lie.

Like afternoon pick-me-up.

Yep.

Really excited for that. I think we need to ask Element to send some of the new lemonade iced tea to the NML Games so everyone can try it.

Did you just say NML Games? Tell me more.

Oh yes, I did. You heard it here first, you guys. The NML Games Nourish with Love first ever in-person fitness challenge is happening in sunny Phoenix, Arizona, December 4th through the 6th this year. Do you guys want a sneak peek? Mark your calendars for December 4th through the 6th because the NML Games are coming to Phoenix, Arizona. This isn't just a fitness event, it's a full weekend dedicated to your strength, your growth, and this incredible community. We're kicking things off Friday night with a welcome reception. You'll grab your swag bag, hang out with me and my team, sip on a mocktail, and finally connect in person with all the people you've been training with inside the app. Then Saturday is the main event. You'll have a chance at 6 different fitness events with a goal of achieving 4 of the 6 events in your self-selected level. And the NML community is going to be cheering you on every step of the way. Then once you've completed the games, it's time to celebrate and recover. We're talking cold plunges, saunas, food trucks, a full recovery zone. Truly the ultimate fitness and wellness experience I've always dreamed of hosting. Then for our VIP guests, Sunday morning is all about intentional momentum. We'll start with a walk and mobility session led by me, followed by breakfast and a guided goal setting workshop to make 2027 your best year ever. I'm so excited for this ultimate wellness weekend, but spots are limited and they're going fast. So click the link in the description below to grab your tickets and secure your spot. I can't wait to see you in person at the NML Games. Okay, this is something I have personally dreamed about doing for years. It was like a passion project when Nurshmove Love first was birthed. I originally wanted to call it the Mom Olympics. We have now rebranded to the NML Games. But a space where you can like show up, test your strength, and see what you're capable of. So it's a fitness challenge for people who don't want to necessarily run a marathon or do the CrossFit Games. It's kind of like the in-between. So I know you have some questions for me.

Yes. What exactly does the NML Games consist of?

Okay. Yes. So the NML Games is like a you versus you fitness competition. There's no leaderboard. It's not about being the best in the room. It is literally you showing up at your fitness level and seeing what you can accomplish. So the first step is to select your fitness level. We have level 1, 2, and 3. Each fitness level has 6 fitness standards. Okay, you're going to see everything from a bent arm hang to pull-ups to push-ups, plank hold, squats, burpees, a 1-mile run. These are all part of the challenge. Each level has varying rep ranges or times. Okay, so you are self-selecting your level. You self-select, do I want to be in Level 1, Level 2, Level 3? And then the goal at the NML Games is to complete these 6 fitness challenges in person together with a goal of accomplishing 4 of the 6 fitness challenges. So if you're looking at the list and you're like, pull-ups are out of my wheelhouse, I can't do those, but I want to go for Level 3, you can still go for Level 3. You're giving your best effort in every category with a goal of accomplishing 4 of the 6 standards that are set for you. So that's the goal.

That's gonna be so fun.

I'm so excited. I'm so excited.

How do we buy a ticket?

Great question. Okay, so spots are limited because we wanna make this an awesome fitness experience and we have to go through heats and it's our first year doing it. So spots are limited. We have 200 tickets available at this time and they are gonna be available for our app members. So you do have to be inside the app to purchase a ticket. If you want to find out more, you can check out again. We'll put that QR code on screen so you can download the app, get access to the app. If you're an app member, you will get an invitation to purchase a ticket to the NML Games. So that's how you get access.

So exciting. So many things spilled today.

Oh my gosh, we covered so much. Okay. From the launch of the Nourish, Move, Love app. No, I'm not quitting YouTube. We're sticking around. We're just launching something new. We are scaling back a little bit on YouTube, but we're still going to put free workouts out. The new summer program comes June 1st. You can get access today if you're inside the app. Max 20, max impact, minimum time. I'm so pumped about this program. It's our first ever program also, I didn't mention, where we're doing 4 sets of every exercise. 4 sets. Yeah, if you thought 3 sets was a burner, just wait till you try Max 20. 4 sets.

The lunge day.

Oh, Bulgarian lunge day. I still burned in my brain. Week 2, you wait for that one. Bulgarian lunge.

It's a fun one.

Week 2. Uh-huh. And then the launch of our first ever fitness challenge in person happening this December. So excited about the NFL games. So we want to say thank you guys so much for being here. I know this was a lot of information. If you made it to the end of this, thank you. Seriously, none of this would be possible without you guys, our amazing audience. Your messages, your support, watching our videos, like, you guys have truly been a part of this journey, and we want to continue to bring you on this journey as we continue to build and grow and expand Nourish Move Love. So thanks for being here. And whether you decide to keep training with us inside the Nourish Move Love app or on YouTube, wherever you train with us, we are so grateful for you. And maybe I'll see you in person at the NML Games. I don't know. But at the end of the day, my goal is to continue to inspire and motivate you on your fitness journey. I believe fitness is so powerful. It is a keystone habit that just rises the tide in every single area of our life. Makes me a better mom, wife, a friend, community member, boss, employee, all those things. It makes me better in all areas of life, and I want you to experience that as well. So remember, you are made to do hard things, but you don't have to do them alone. So let's get stronger together this year. Thanks so much for joining us for today's episode. If you wanna train with us inside the Nourish, Move, Love app, you can scan this QR code on screen. And if you want access to Max 20, our new summer program on YouTube, make sure you hit subscribe to our channel so you're notified when it goes live.