Lindsey Bomgren launched the Nourish, Move, Love app to escape YouTube's algorithmic pressure and clickbait demands. She'll keep posting free workouts weekly, but her signature programs like Strong20 and Overload30 move to the app, where she can focus on quality over growth.
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Okay, word on the street is officially out. The Nourish, Move, Love app is live. We have an app and I am so excited. And actually I am so proud of what we have built, me and my team. I love the app. It is so organized and it is full of so much goodness. But I wanted to fully explain to you guys the business side and just honestly tell you why I decided to create an app and invite you into my brain. So first off, nothing's changing. We're still putting out a free workout on YouTube every single week. We will always continue to put out free workouts on YouTube and we drop a new summer program and New Year's program every year. That's still happening. And by the way, get excited 'cause June 1st, our new summer program launches and it's amazing. That is one of the things I love most is creating programs for you guys. If you've done any of my signature programs, Strong20, Stronger25, Overload30, Athlete25, I love them and I pour my heart and soul into those programs. And if you've done one, I hope you feel stronger because of it and you saw results from doing structured workout programs where you're meant to follow them day after day, okay? Literally pour my heart into those and I want to create more of those. Transparently, they don't get the most views and clicks on YouTube because they're not titled something that's super catchy. I'm fully clothed. Like just inviting you into the business side of my brain I have done the slow slog growth on YouTube. I'm trying to stay really true to my values, but I know that I could get more clicks and views if I titled things differently, if I dressed differently, and that's just not something I want to do. And it's been really hard to grow and to keep pace on YouTube and the algorithm that is designed to be. As a result, we put out so much content last year to try and hit goals that we had and to try and make this a growing business. And it literally almost killed me. And I just don't want to do that anymore. So to make this company sustainable, to provide for me and my team, the amazing women on my team that I get to have as employees and support, and that you guys get to support, and to put out the content I really want to put out, which is these awesome workout programs designed to get you results. Again, try my new summer program if you really want, or if you've tried any of my programs, I highly encourage it. I want to create more of those. The ones that really get results, that are structured, that don't promise you abs in 2 weeks because that's just not going to happen. But I also want to do it in a sustainable way. And the app is that. It's going to allow me to create the workout programs I really, truly, and foundationally believe in as a trainer of over 15 years. Whatever your goal is, I want to get you there. And the app is how I do that sustainably. So that's why I created an app. Now you know all the behind the scenes. I would love to answer any questions you guys have. I'm truly an open book. So if you have any questions, drop them in the comments below.
