Wellness, Wealth & Workouts: A Real Look at Building a Fitness Brand with Lindsey Bomgren

What if your living room became the launchpad for a global fitness brand? What if the chaos of raising three little ones actually fueled your purpose, not distracted from it? Today on the City Girl Empower Hour, we're joined by Lindsey Baumgren, the powerhouse behind Nourish Move Love, the wildly successful online platform helping millions of women move with purpose, sweat with joy, and take back their power through fitness. But this episode isn't just about workouts. It's about the work of building something real. From growing an authentic brand to navigating postpartum identity shifts, to learning the power of investing and making your money work for you. Lindsay gets real about burnout, boundaries, and what most women still get wrong about their health. Whether you're a mom, an entrepreneur, or someone trying to reconnect with your body and ambition, you're going to want to hear this. Let's dive in. Welcome to the City Girl Empower Hour. All right, so excited, ladies. You ready? Huh? Ready. Got all our nutrients in. It's real, though. You know, it's like, that's the life of a busy mompreneur. You know, you gotta eat when you can. You're eating on the go.

Do you ever eat in the car?

Always.

I'm like, are they gonna put up a sign that's like, no texting and no moms. No eating in the car? Because I'm, like, trying to. I, like, put the yogurt, you know, like, between my knees, and then I, like, try to scoop, and I'm like, this is not safe.

I can't tell you how many times I pulled up to a stoplight and would look over, and I'm pumping and e. And trying to drive, and I'm like, milk is spilling all over. Food spilling all over. And I'm just like, welcome to my life. Pump.

I haven't seen anyone pump and drive yet.

I pumped all the time. Yeah, I wore the wearables. Yeah, you just wear. Because I was like, when I was nursing, I would be. I have to drive to. To and from Duluth, and it's like, that's amazing. You know, you. You'd be. And then you'd be there all day. It's like, I don't have that option to, like, sit and take 45 minutes and then have to get in the car and then drive two and a half hours. It's like, no, I'm going to just throw them in there. Yeah, it was like. It's great. I mean, it's.

I'm trying to imagine men pumping and driving.

Never.

And eating and applying makeup 100%.

All right, well, let me introduce Lindsay to our listeners. I'm so excited to have you here. Lindsay is a certified fitness trainer and founder of Nourish Move Love, an online fitness platform where she shares free at home workouts for women. As a busy mom of three littles, Lindsay has captivated the eyes of millions with her quick and effective home workouts that get results. She is a firm believer that fitness makes her a better wife, mother, friend, and community member. And she wants to share that with others. If you want to join the millions of women working out with Lindsay online, you can find all her free fitness content@nourishmovelove.com Lindsay, thank you so much for being. I know how busy you are, so this means the world to me. I'm just in awe of you. I'm just really excited to have you here in chat. I think this is gonna be an awesome conversation. But just to start off, I'd love to know, where did your fitness journey begin? Like, what brought you to fitness in the first place?

Yeah, I mean, I've loved sports my whole life. I was a tomboy as a child growing up. Had an older brother and I just, I love sports. So he played baseball. I played baseball as long as I could until they told me I had to transition to the girls softball team. And I just, I love sports. I played volleyball, basketball, softball all throughout high school. I went on to play college volleyball in college. And when that era of my life, like, ended, I kind of felt like depressed, like I was missing something. I'd been an athlete my whole life. And so for the first time, I had no one telling me, like, there's a goal, there's a game to win, get stronger, get in the weight room. And I kind of like let myself slide, so to speak. I got my first desk job. I felt super depressed sitting at a desk all day and not having any goals. And so I started getting into marathon training. Cause it was the easiest, most successful thing to do. And I started running marathons again and found that competitive edge inside me. But then I got stress fractures in my feet and I was like, okay, what's next? I can't run anymore. So then I got really into strength training and really into weightlifting and did the whole fitness competition. Stand on stage and flex your muscles. And I still can't believe I went through that era. But it was really great. It taught me so much discipline. It taught me. And that's really when I was like, I'm gonna go back and just get My personal training and nutrition certifications on the side just for my own knowledge so I don't have to pay a trainer.

Yeah.

And so I just went back and started getting this on the side of doing my career, which at the time was medical device sales. So I was doing medical device sales, and I loved sales. I loved the competition. I love that how hard I worked equated to how much money I made. And I knew I always wanted to do my own thing. And. And then I truly found it in the group fitness studio. So I would do group fitness classes for my cardio when I was doing fitness competition training. So I would strength train, and then I'd go take these group fitness classes for my cardio days. And I just love the energy in there. I loved that everyone showed up. Everyone was there to have a good time. No one was on their cell phone. It was like 60 minutes of just fun. And everyone was there to get better. And the music was bumping, and I was like, I want to be the girl on that stage. This is so fun. It's like a party, but like a healthy party.

Yeah.

And I just loved it. And everyone left feeling like a better version of themselves. And so I was just really loved that. Like, that my jam. And I was like, how do I do this for a living? Because you can only teach so many group fitness classes a week, a day. And it's if you're. If you do it or if you've done it, you know, you don't do it for the money because, yeah, it's. That's. It's. It's basically you do it because you love it. And so I was like, how do I turn this into a business? How do I monetize this? How do I support my family with it? How do I do what I want to do?

Yeah. Was there, like, a turning point when you knew it wasn't just a passion, but an actual scalable business? Like, what was that moment like?

Well, I knew I always wanted to do my own thing.

Yeah.

And I knew I loved health and fitness. And so at the time, I thought I was going to leave my medical device sales job. And I had all these connections in employee health, specifically from working in hospitals, and I did a ton of training. So I was selling, like, medical transfer aids, commodes, toileting overhead, so things to help employees save their back. So I did a ton with the employee help within hospitals, and I was like, I have all these employee health contacts. What if I just start going back to them and coming back with, like, A group fitness program or like, hey, can I come in and teach class? So I thought I was going to go down the corporate route of, like, going into big businesses. I was teaching classes even, like, at General Mills, like, going into General Mills and leading some employee health initiatives. And I thought it was going to be the corporate route. And that's how I thought I was going to start my business. But then I saw on the side all these food bloggers who were just putting out recipes for free and making money. And I was like, how do I do that? How do I just put out free workout videos and make money? And so I really dug into the food blogger model, totally dissected it, and was like, I'm going to apply that to fitness. Because no one else, everyone at Fitness was selling a program. They were either just a YouTuber, they were selling DVDs, they were selling PDFs, they were selling an app. And it's a really competitive space with low margins. And I was like, how do I give it away for free but somehow still make money? And so.

So what was the answer? I mean, you clearly have the drive. But what was it then? How? What did you find in that model? And did you have anybody guiding you? Or was it truly, like, build it and they will come?

Yeah. So I dove into the food blogger model and realized they were all monetizing off ads. So it was all about SEO. It was all about getting people to your website. It was all about showing up on the first page of Google when someone typed in cookie recip. So it's like, okay, if someone types in strength training for women, I want to be number one. They click on that. They come to my site. It's all about getting the eyeballs to your site. And then you work with an ad network and they place ads on your site. So I can give the content away for free and just place ads on my site. And people can have the content and it's free and accessible, but they just have to put up with the ads. So I saw that that's how the food bloggers were doing it. So that's the model I set up the fitness business for. Because no one else in the fitness space, and still to this day, really, like, my competition is Women's Health, Shape, magazines, muscle and fitness. Like, I'm competing against large online publishing companies. Yeah, that's my competition. And so no one else is still really doing that.

Did you have someone do your SEO for you?

No.

You did it?

I did it from Grassroots. Well, I started setting my site up this way. And that was my whole goal and intention. I originally like filmed these 12 workouts that I was going to sell as DVDs to make money in the meantime, while I was building content and to be completely transparent, yes, it worked out and yes, I'm in a very good spot now. But it took. This was not like an overnight success story. This was you have to build content out for three to four years to even build domain authority with Google before you can even like before I could even get an ad work. Yeah, to start putting ads on my site, I had to get the traffic. You have to get the eyeballs. You have to get the authority with Google. So in reality, food bloggers at the time were taking photos and posting a recipe. I was trying to like film video content, which is more expensive. Everybody eats, not everybody works out. So I'm dealing with half the traffic. Yeah, it was not the most efficient or effective business model. I didn't pay myself for the first four years. I was doing a bunch of odd jobs. I was personal training, I was writing workout plans for other food bloggers. I got really immersed in the Food Network and I got to know them and because of that I was able to see their trajectory. And so they showed me what it took. And they're like, year five is when you're going to go. And year five happened to collide with COVID for me when the search volume for at home workouts skyrocketed. And so my business like imploded right there. And so I knew that if I stuck it out long enough, I could see the cuz cause the people who had done it before me showed me their analytics and said like, if you could stick it out, you're going to make it. But the first three to four years, they stink. They're a grind. And that's what it was. And so I'm really grateful. I started those first three to four years before I had kids. So I started in 2015. I had my first kid in 2017. And so I really grinded those first couple years, did a bunch of odd jobs, did a ton of ton of freelance writing on ways to monetize outside of my business, to still float my business, knowing that I wasn't going to, I was going to start turning in year four or five. And that's what truly happened.

I love that you became friends with the food bloggers too, that like you could. I love that you adopted that model, understood it, and then immersed yourself in that community genuinely so that they could help you along the way.

Yeah.

And it was things with you.

A total win, win. Because a lot of that, a lot of health. There are a lot of them are healthy, healthy food bloggers. And along with that is an audience of people who want to work out. So they were referring my workouts to people. It's free content. You know, it's not like you don't have to buy anything. Her workouts are free. Go check them out. So it was like this cross sharing network. And then actually behind the scenes, I was like writing workout plans for a lot of them. So they'd launch a meal plan and I'd write a workout plan. They'd publish it, like as it was published by them. But I wrote it. They would pay me like a freelance fee. So it was really a win, win. But it took a lot of, A lot of doing that for free for a lot of years. A lot of. Yeah, but it all was worth it. But I could see the trajectory.

Yeah. As you look back on that journey, was there a really hard lesson that you had to learn or was there something you failed at that now you're deeply grateful for.

So many things I learned along the way. I mean, like, if I could turn back times, there's so many things I do differently or change, but wouldn't we all think? Part of it is like, you have to, as an entrepreneur, grind and do everything first before you could ever hand it off to someone or whatever. You have to know your business inside and out. And so I Learned everything. I YouTubed everything. I built my own website. I mean, I did it all from scratch and really scrappy. But I would have started SEO much sooner. So I was like doing baby SEO. Like now we're like really deep SEO. I would have started that much sooner. My content would have been so much more highly optimized in the beginning. So I would have like taken a much. I started taking like an SEO course about, you know, two to three years into my business. I would have done things so differently, like SEO. And then I didn't actually even start a YouTube channel or start taking YouTube seriously until Covid hit, until 2020. Like, I could have been monetizing YouTube and doing it way better so much sooner. I think the biggest thing that I, I missed the mark on is I think my workouts, and this is unbiased, obviously, are genuinely some of the best workouts on the Internet. Like, I truly believe that. That is a gift.

I did one today.

Thank you.

I did one today because I was like, this is exactly what I need to do today. So thank you. I'm at home. I'm a mom. I have 30 minutes and I did your workout. It was amazing. So thank you. I'm wearing my workout clothes, like, under the.

I mean, same, same, same. Right.

Thank you. It was great. Okay.

I love it.

Testimonial.

But think our workouts are some of the best. Like, they are hard. They're made for athletes, or they're made for the type. A busy mom who still wants a tough workout at home, who's maybe doing group fitness classes, got pregnant. Like, I filmed through all of my babies. We have so much great content. And I was putting out all this really great content, but marketing it so poorly. Even now. Like, thumbnails were terrible. No YouTube description, no title. Like, not so. My content was awesome. My marketing stunk. And that's what I've really learned. Like, I started as a fitness trainer who learned. Now I'm an online marketer who does fitness training. Like, the roles have flipped for me. Like, I started as a really good fitness trainer who stunk at online marketing. Now I'm an online marketer who is a fitness trainer.

How did you learn online marketing? Was it just by doing or did you like. And it sounds like you took some courses, but. Because I think a lot of people think if they have good content, that is marketing, but it's not. They're not the same thing.

No.

You can have Even the best YouTube video in the world, but if it has a crappy thumbnail, it'll get no views. If it's not titled, if it's not optimized. Like, I learned the hard way. We were putting out this amazing content and I was like, why is no one looking at this? Well, one, because I didn't have the audience yet. I had to build it. But two, like, and you build it by putting out consistent content. But two, like, my. Yeah. So I learned online marketing by, yes, scrapping, taking every free course, joining every free webinar, all the gurus offered, doing all those things, but then also immersing myself in that food blogger community and then immersing myself in a women's business circle, and now immersing myself in a WPO women present circle with, like, just continuing to get in the room with other people who are doing what I wanted to do. I even worked for them. So I have a mentor here who is in Minnesota, Chris Freitig. She was like, the only other person doing what I want to do. She's in her, you know, 50s. So she's older than me. She's more experienced than me. I like was literally her fitness model on Shop hq. That's how I was making money on the side was like doing fitness modeling. I walked up to her, I was like, here's my DVDs. She ended up buying the program for me, hiring me. I went under her wing. I worked for her for a while. Like I found people who are doing what I wanted to do and I worked for them. Yeah, sometimes for free, sometimes I got paid and basically learned has it have.

Have the roles reversed now? Are you now mentoring and doing that for other companies? Because your model has clearly been so successful. I mean you've really built quite the network. I mean it's, it's really admirable what you've been able to build. And by like bootstrapping and grassrooting it. Do you now have companies coming to you and asking you that as to replicate that for them and. Or are you mentoring others or you. Do you still feel like you're on the early side of your learning journey?

It's so funny you say that because like, if I said if I could come back and like start another business, which I don't have it in me because I'm tight, but if I could do it again, like now I'm so interested in sharing with women, specifically how to build an online business. Whether that's anything but it's easy. I especially know fitness, building an online fitness. But I think it translates to just building an online business now. I'm so passionate. So yes, I get people who like email every day. I always share nuggets. I do do some like consulting with people or businesses that I'm like, this I have to share with you or like I love sharing with other people now what I have learned and I do, you know, classes or webinars when I get asked to. I actually did a, like a content creators conferen. I ran one a couple years ago here in Minnesota. It's just hard because my audience isn't entrepreneurs. So I'm not like ever like really going down that route. But I love chatting all things online marketing and if people have questions, I'm happy to answer because I have learned so much in the last 10 years. I think I told my husband that when I quit my job and decided to pursue this, I was like, worst case scenario, I go back and find a corporate career. But I guarantee I will learn more in this one year of trying to run my own business than I will ever. In the last decade. I have learned more than I ever could have Imagined learning at a desk job. Like, I just. I can't. I physically can't imagine how much I have learned.

Yeah, I mean, I think it speaks volumes, though, to the person you are and the business you've built. Because I think there are a lot of people who would want to withhold that. Like, they would want to keep that information close to their chest because they would see everybody else as competition. And I think it's a really beautiful model that you're like, I've learned all this amazing stuff. Let me now give back. Let me share. Because a rising tide raises all the boats. Because you saw that firsthand. Women who opened their sort of notebook, their doors to you and gave you that opportunity, and so that created an opportunity for you to succeed. So then that model of, like, let me now create more opportunity because this will be beneficial to us all. I think that's not always a model that people tend to take. That's not a viewpoint that people often, as entrepreneurs, everything is sort of cutthroat. Everything is very much like me against you. And I love this idea that you're saying, no, it doesn't have to be that way. It can be us all rising together because it benefits us all. Right. I just think that's amazing.

I think the reason for that is twofold. One being like, that's why the beauty of the online space. There is enough people out there that, like, I know I'm not the perfect trainer for everybody. Maybe I'm too hard for you. Maybe I'm whatever. Maybe I talk too much. I get all sorts of feedback, right? Like, I know I'm not the perfect trainer for everybody, and that's great. There are other awesome trainers out there who might be better for you. So the beautiful thing about the online space is there's so much pie to go around. Everybody can have a slice. I am selling merch now, and I just have people buy from Germany and Australia. Like, if you would have told me I would have an audience in Germany and Australia, like, I would have never believed that. So there's so much to go around when you're talking about the online space. So I think it's easier to share in an online space maybe, versus a brick and mortar. And then second is. And from. This is just my experience. And, like, so many. I want to pick your brain. I want to grab coffee. You know, I'm sure you get all those emails, right? Like, this is. It is, like you said, cutthroat. Like, anyone who wants to build an online business, step on up I'll share everything with you because I can share all this with you. But if you don't implement, you're not a hard worker, you're not consistent. Like, it takes guts to show up online every day and like not everybody's cut out for that. And so I will share anything with anybody because let me tell you, you have to implement it and it's not easy.

How do you. I was wondering because I think this is true for both online content, like showing up, because we're both entrepreneurs and we know like we should be getting on every day and talking. So that's one, two is working out. Both of those things require when you're having a hard day. Like I know on the days I'm having a hard day, I might opt out and not do it. How do you get yourself. Because you said consistency is true for both of those things. How do you fight the hard days when you wake up and you're like, I don't feel like talking on the Internet today and I don't feel like working out. Like, how the hell do you get out of that space and just do it?

Yeah, I think that's a great question because it's so true. I think self discipline is the greatest form of self care. And that's like kind of sounds tough, but I really do think self discipline is the greatest form of self care. And you are not going to be motivated. I'm not motivated every day. Yes, I show up like an energized bunny and teaching classes, but I am not motivated every day. But it is fitness, in my opinion, is a keystone habit. And that keystone habit, like you said, rises the tide in every other area of your life. I know that when I get my workout in, I'm more efficient, I'm more productive, I'm better mom, I'm a better employee. I'm all these things. And so it's just a keystone habit that rises the tide. So it is not a motivation habit. It is a keystone habit. It's a cornerstone, it's essential. It's a non negotiable in my book. And it's the same thing for business. Like you said, there are so many times, trust me, I did not want to show my face on the Internet. You're going through stuff in life, miscarriages, like work is hard. I was up till one in the morning last night figuring out our merch drop that's supposed to happen today and we had to pull $10,000 worth of inventory off the shelf because the product was faulty. Like not Every day as an entrepreneur is like sunshines and rainbows. But I still have to show up today and be really pumped and do a webinar with my YouTube community and pump up our merch. And like you just got to do it. And so it's not always easy. And the motivation is going to go like this and there's going to be really good days and really bad days. But if you have those keystone habits, those non negotiables in your life, like it's consistency that grows a business. It's consistency that grows muscles. It's consistency that grows faith. It's consistency that grows a family.

Like, so if you, you're have, let's say you're having a bad day and you wake up and you're like, I do not want to do this, I do not want to do this. How do you get yourself to do it? Like for a work change.

So for a workout for me it's like 10 minutes. I know I gotta do 10 minutes. Like 10 minutes is, but 10 minutes is always greater than zero minutes. So I'm gonna start with 10 minutes and if I'm really like, this is not going well for me, then maybe I'll quit. But 10 minutes, like 10 minutes is my rule of thumb. Or like I think. And so I say consistency, but I should say I think it's not only consistency that makes for greatness, it's consistency with adaptability. Right? So like not every day do I have a hundred percent to give to my workout. Not every day do I have a hundred percent to give to work. But it's taking that percentage that you do have and adapting it to what you do have. So like I know need to move my body today because it's gonna make me a better. But I've got 20% in the tank. So I'm doing a walk, jog outside for 20 minutes in between meetings and I'm gonna be better for it. And it's just, that's, that is what it is. So it's consistency with adaptability.

And I bet sometimes you end up going beyond the 10 minutes or beyond the 20 minutes because you're just. But it gets you going. That's like a really good tip. Cause you're like, okay, I can do anything for 10 minutes. I can just, I can do it.

And it's the same thing with like work tasks. Like I really don't want to do May month end reporting right now. Really don't want to do it. Like, I've got a lot of other stuff on My plate I really don't want to do. But I know that looking at my data and looking at my analytics is what makes me successful every month. Because if you don't know your metrics, you don't know what's going on in your business. And I need to look at it so I can prepare for next month and tell my team what did. Well, what's going to. Like, it's just not something I want to do necessarily. But I'm going to start with 10 minutes of looking at my monthly data and then I'm going to start to nerd out on it because I love that stuff. And then I'm going to get really pumped and I'm going to be like, oh my gosh, we did this really well. How did we miss the mark on this? Like, I'm going to dig into this. I want to get to the bottom of it. Like, why did we not produce this when we were supposed to?

I'm always like, like, I'm gonna make myself a coffee.

Yeah.

And then I could do, I'll bring.

My coffee with me to it whenever I do. There is, and that's the thing about habits. There is this, this truth behind you need a routine and a reward. Like there are a routine, everyone. For me, my reward for workout or it's always a second cup of coffee after I finish my workout. Or it's my, my reward for doing work tasks I don't want to do. Like month end reporting is I'm gonna just make myself a yummy coffee and I'm gonna like, yep, crank it out.

Yeah, I love that.

I like this idea that you're talking about. Sort of like what equates to sort of success. Do you feel like the definition of success in wellness today is different than it was 10 years ago?

I mean, certainly for me it is. I think the coolest thing about building an online business that is what mine is, where it's a little bit more like lifestyle. Like you see me over 10 years, build strength, get pregnant, go through all these seasons of life is like how much I've learned and how much I've changed. If you go back to my workouts from 10 years ago, they look drastically different from what they do today. I'm lifting much heavier weights. I'm stronger now than I ever. But strength builds over time, obviously. And I'm doing way less like hitty high intense workouts. I still think that hit has its place, but I'm much more focused on strength training, much more focused on quick and effective, less like, has to be this like 40 minute workout. Like 10 minutes is better than no minutes. And some days that's all you got. So for me, it's definitely changed to like heavier strength training. And I think that's the gift of having babies that gave me is like, I always thought it had to be this like all out effort. And then my energy levels obviously shifted after having kids and I didn't have that intensity or that energy to necessarily give anymore. And I realized how much stronger I got from just lifting heavier weights. And I just like the feeling of feeling strong and I like the feeling of showing women that we're so conditioned to see women in this 60 minute class that's very aerobic focused, and we're using 10 to 15 pound weights and then we go home and we put a 25 pound toddler on our hip and we push a grocery cart full of 50 pound bags of grocer and we still go to that class. And every time we pick up 10 to 15 pounds and we limit ourself at what we think is strong because we don't want to get bulky or whatever, but we don't realize how strong motherhood truly takes. Like, you're carrying around a 40 pound bicep curl when you've got your arm under that car seat and you're truly so much stronger than you think you are. So I just love showing women how strong they are. And I think motherhood really does require strength. And so I just want to equip women to feel stronger and more confident in their capabilities as mom and women.

I love that. Couldn't agree more. I mean, for me, I sort of define success and fitness as strength. Like, am I, do I feel strong? Do I feel, can I do the things in my daily life that I, you know, aspire to do? Can I get down and up, like many times with my children? Can I walk up and down a flight of stairs with carrying a lot of groceries and not feel winded. Right. Like, but like, until I had somebody encouraging me to go for the heavy weight and it was sort of framed that way. Like one of my trainers said to me, you know, I was like, I kept picking up kind of the same weights and she was like, eliza, your twins are easily twice that. Like, just, you know, I mean, you are like, you're lifting two babies at like one time. You're picking up two babies at one time. Unless you push yourself, you're never gonna get to the point that you want to get to because you will always stay where you are. If you always stay where you are, you know what I mean? Where it's like, if you don't even attempt to get beyond the point that you're at, do you feel like that's kind of a misconception or do you. Specifically related to postpartum? I'm curious. What do you think women get wrong or what do you wish they knew as it relates to either pregnancy or postpartum wellness and fitness.

So I think to go back to what you said about fitness, like, fitness has been conditioned to us as to what someone looks like aesthetically. Do you look fit? And fitness is not about how you look. Fitness is how fit are you for the task at hand. And I think that's where we go wrong, especially in postpartum is like, your whole appearance is, like, you know, completely changed. Weight gain is a natural part of having babies. Yet we are also told that while we're growing a baby, that even if you've been active before having one, you should really tone it down. Use lighter weights. Don't raise your heart rate. If I did all those things, I would weigh. I would be my heaviest. The heaviest I ever was was when I was in my third trimester with all three of my babies at my weakest. And that just sets you up for all the pregnancy aches and pains. And so, and I'm not saying it's for everybody, obviously there are limitations. There's. There's a bunch of things. But if you are fit and you feel good about yourself, you know, if you're working out prior to going into pregnancy, there's no reason that you cannot maintain your strength and your gains throughout pregnancy so that you stay strong and healthy. Because, let me tell you, I had three natural labors. They were the hardest workouts of my life. And so, like, hands down, the hardest.

Never, never heard them be called workouts before.

Hands down, the hardest workouts of my life. And so I think that was my workout. Yeah, that's where we kind of, like, go wrong in pregnancy. And then postpartum, everyone talks about, like, And I'll like, how strong did you feel? I felt as a pregnant who walked in and worked out amongst other people. Whether I was in a gym or a fitness class and I'm lifting weights, I'm like, yes, I am very strong. I am empowered. And then, like, flip the script. You push the baby out, you still kind of look pregnant. And you go to the gym, and everyone's like, you can't say, like, I have a baby in here anymore. You're like, there's no. And it's so humbling. And you go from back to this appearance of like, fitness is about how I look. Well, I do not look fit at all right now. Like, that's not the case. Like, am I able to lift up my baby? Am I able to hold them for hours on end? Am I able to do these things that like, like fitness is, are you fit enough for the task at hand? And so, and postpartum, I think it's like, whether you want to say it or not, there's like this, this like pressure to get back to where you were. Everyone feels it.

Yeah, it's crazy right now, you know.

And like that's just, it's. I, I think the more babies you have that lessons, right? Like the first one I was like, oh, it's just, you know, gonna. And the second one I was like, okay, I know I need more time. And my third one I was finally like, yeah, I know the deal. I'm gonna hold on to this weight for like two years because I'm still nursing, breastfeeding, my body doesn't release it and like, I'm not going to be back to where I want to be for two years. And like when I finally gave myself the time, like, to know that it was going to take me two years, like, it like releases some of this like, pressure. But of course you still want to build strength. But it's so humbling. But it also allowed me to realize how to work out more efficiently and that it didn't have to be these crazy sessions and that my body does need rest and that the heavier I lift, the more gains I'm going to see. And I don't have to be doing these 60 minute, all out, intense hit sessions. Like I can do a solid 20 minute strength session and not deplete myself. So I still have energy for my kids and my family and still feel good.

Yeah.

What would you say to like a woman who's had one or multiple babies in a succession and is just like gained a lot of weight and is just like, okay, this is my body, I have to accept it. I, I'm so underwater, I don't even know where to begin. It's so defeating. Like, what would you say to get someone like that to start moving or get, you know, get going or think differently?

Yeah.

I think it goes back to that 10 minute rule where it's like we, we live in this very like all or nothing society where it's like, well, if I don't have 60 minutes to work out. I'm not doing it. And you're never gonna have 60 minutes with little kids or what? I mean, so it's like if I don't have even a full 15 minutes where my kids aren't. But like, it's just about making it work. It's like I work out with my kids. I'm the crazy lady, like certified crazy lady who goes to the park and does pull ups on the monkey bars and squats on the side. And other moms will look at me and I'm, I'm like, come on over. I got extra bands. You want to throw one on? Like, you just use the, use the time you have. And 10 minutes is always better than zero minutes. And so like, it doesn't have to be committing to this. Like, like, you know, we have a 30 day postpartum plan on our, on our website, but it's like, don't, like, don't. Just don't let it snowball. If I miss one day, fine. If I missed two, fine. If I missed three, okay, now I'm gonna start to address it. Like, why am I missing 3? Like 10 minutes is better than no minutes. Walking is the most underrated form of exercise. Getting outside, getting your steps in, adding some strength training if you can. 10 minutes of strength training, it's slowly, like you said, it's gonna compound. You're gonna start to feel better, you're gonna want more. For the mom who's tired of drain, I know it's, it's exhausting. Like it's an exhausting season of life and you just truly do your best and forget the rest. But for me, fitness was, was always more for my mental health after babies than it ever was for my physical health.

I love that you're okay. So I now I was like asking for a friend, but I realized I'm actually talking about myself because I learned I'm 45. I had two kids in Covid, so I have a 3 and a 4 year old. And I realized, okay, like, my parents both declined. And I realized it was because they didn't move, they didn't have fitness in their lives. And now I'm trying my damnedest every day to. I literally put the workout clothes on. I'm trying so hard to carve out 30 minutes. I'm like, how do you do it? I'm not waking up at 5am I'm not going to do that. I'm like a normal person who wakes up at like 8 o', clock, 7 o' clock sometimes, like, and then by 5 o', clock, it's like macaroni hour. So it's like I am trying to figure out how to creatively. I love that you said you brought, you bring the workout bands to the playground. Like are there two or three other things that you do? Like sometimes I do the squats too. Like I find myself squatting with the kit. Are there like two or three other hacks that you have asking for me on a friend?

So it's like, like yes, absolutely. Park workouts are my jam park and it also just like playing aggressively. So if there's a day like today I have back to back stack meetings. Like it's really nice out and I'm. As soon as the kids get home, it's like aggressive play. So for me I call it aggressive play where it's like I'm going outside and I'm not just like, hey. I'm like, okay, get on your bikes. We're gonna do five lap. Let's, let's do races. Mom races, you. So I run. They get on their bikes or scooters and we go up and down or you know, I'm playing like baseball with them where I. It's like, like me versus all of them. So I'm trying to get them all out. We're playing kickball, baseball, whatever. So I call it very active play. So I get really active with my kids on days where I'm more sedentary. And then obviously I love park workouts. And then I'm a huge believer in like 10 minutes is greater than no minutes and trying to fit stuff in. So honestly, today I had a 20 minute window between meetings today and I went outside and I went for a run and I just ran like my fastest 2 miles ever because I was like, I know I gotta be back in that room. That's why I look like this. But I gotta be back there to get back on camera in 20 minutes and I'd be late for this meeting. So like literally find windows where it's like I have 20 minutes and I have no choice but to just cruise. Like I. There's no option. There's no messing around. There's no thinking about what workout to do. It's just go.

What I love about that too is like you're. You're as the mom, as the parent, right? And this is. We're obviously talking in the lens of mothers because we are mothers. But this would apply to any parent who wants to feel fit and find fitness. Um, but what I love about it is like you're Seeing it as, okay, this is my opportunity to find fitness, you know, work it into my life, to, to make it, you know, not feel overwhelming or an additional chore that I have to. It's like fitting it within the structure constraints of my existing life. But to me, what's beautiful about that is from the child's perspective, all they're gonna see is, wow, mom really like, was intentional with us. She was, she was present, she played with us, she was, it's not this. I think so many of us are, especially as moms who happen to be entrepreneurs or who are in C suite or an executive level positions or you know, hold really intense, high demanding jobs. I think we have a habit of, okay, I'm doing enough, we're at the park, but I'm going to be on my phone, I'm going to answer emails because I'm trying to multitask. What I love about what you're saying is like, you, can you make the mind shift so that instead of multitasking for more work related stuff, can you multitask so that you're finding more balance within yourself, that you're finding wellness, that you're finding fitness and still make that time like multipurposeful and work more for you or be more productive or whatever you want to call it. But you're also creating these key moments with your children that they're going to remember because you know, for most of us on, you know, on this call and probably a lot of listeners, like if your children are in their formative years, you know, those moments are so important and I don't want my children to look back and be like, oh, mama's always on her phone when we were playing outside. So I love this idea that like you can kind of accomplish two things in a really, you know, kind of easy, no stress, beautiful way. Yeah.

And don't get me wrong, I've been that mom too. That's had to be for sure. Literally taking work calls on the way to school drop off this morning. And so like I totally get both ends of the spectrum. And I know it's not and I, but and, and I can almost be a productivity aholic to a fault where I'm like constantly thinking in my head, like, how do I be so productive right now? And for me it's like, okay, I'm gonna play games with the kids that also get my work on it. Like I can be productivity to, to a fault too, but I know such a better mom. Like, it is my anxiety release, it is my stress release. But I get movement in. I am a better mom. I'm a better wife. I'm to everybody when I do that for myself. Like you said, I want my kids to see me being active with them. I never wanted to be just the mom who's always in the lawn chair on the side. I love coaching their sports. I love, like, I look at that, like, people are like, how do you get 10,000 steps in? I'm like, I'm the soccer coach on Saturday mornings. I have 7,000 steps by the time we leave the field. And you guys all sat in chairs and watched. I love coaching. Coaching is awesome. Any opportunity, I get to, like, be active with them. I'm like, that's just my outlet, too. Yeah.

No, I love that you mentioned earlier, you know, part of your. Part of your business model is these ad streams, these, like, building these relationships and partnerships with brands. I know you've worked with major brands and you've built trust with your audience and their audience. How do you decide what partnerships align with your values? Because I'm sure you get inundated by people wanting to work with you now that you've reached this, you know, stage.

I mean, in the beginning, I was like, anyone who will take me? Yeah, right. Yeah. But actually, so like I mentioned, I was doing a lot of, like, freelance work for companies, and by doing that, and I was fitness modeling, and I'd show up on these sets and I'd be like, they're spending so much money on production and hair and makeup and all these things. Like, I could create the same thing for the brand at a fraction of the cost. And that's what I started doing, is I started, like, reaching out to brands. Fabletics was one of my very first brand partners. And I was like, send me some outfits. And they were like, no. And I was like, send me some outfits and I'm going to create content for you. I'm going to send it back to you. And they were like, no, we do all of our stuff here at a studio in la. Promise I can do it for half the cost. And that was how I landed. My first brand partnership was, like, literally me pursuing the brands that I wanted to work with. And so now I've since progressed, and Lululemon is like, one of my larger brand partners. And Element Electrolyte, so you put in your water bottle for hydration. And those are brands that obviously I had to work up to. But I emailed Lululemon every quarter for six years before they ever said yes to me.

Shut up.

I love that, so it was a lot of like, like pursuing. I was always, while I was taking brands that I, I aligned with or felt like great for but maybe wasn't like my, who I, who was on my A list. Like my A list. I reached out to them on a very regular basis and so that's still a part of the business. I manage, I manage all our brand. I come from a sales background. I really like that. I like negotiating brand deals. I love working direct with my brand partners. A lot of people in my space hire like an agency. I love working direct. I have like an awesome relationship with all of my brand partners. We all know each other by name. Whenever they're in town, we get dinner. Like I love, love forms relationships. I'm such a like relational based business person. And so yeah, but I did a lot of outreach to the brands that I truly wanted to nail down and get to be partners with. And now we've gotten to a space. We're very fortunate. We're like, yes, we can say no to people and we can really, truly just widow down who we, who we want to work with in, in what areas.

So when you say we, who, who are you talking about?

Yeah. So I have a team now. I have a team. So I have a team of four full time employees that we've grown over the years. I have. Rachel's been with me seven years. She's the one who's in the workouts with me and shows modifications. But she's our creative person. She does all of our graphics and Pinterest and thumbnails and reels. I don't even know how to make an Instagram reel. I probably shouldn't admit that on a podcast, but you find what you're good at and you do that. And that is not my strength. So I hired Rachel. So Rachel, I actually hired Rachel before I could even pay myself a salary. And I was teaching upwards of like 15 classes a week in person to pay Rachel. And so now Rachel, she started like as a part time intern. Now she's obviously with us full time. So I have Rachel and then we have Megan who is a content writer. She writes a lot of her content, a lot of our email newsletters. She's a great writer and she's been with us for like four years. Then I have Caroline who's been with us for two and a half years. She is our community manager. She manages all of our social media and all of our YouTube comments and helps engage with our YouTube membership community we launched. And then I have Allison who I hired. She's been with us for under a year and she's my executive assistant. And so I'm really pumped to have help answering all the emails in my inbox, managing all the things, merchandise, all this stuff. So Allison's been awesome too. So now I have a team of four full time employees and then we have some contractors too, like a videographer and all those. Those things. But yeah, so I have a team, which is amazing.

But they're all marketing related. All of them?

I mean, yeah, pretty much everyone. They all do marketing in some capacity. Yeah.

That's so crazy.

It's like, I mean, we are content engines and I don't think people realize. I think people think like I just show up and film a full body workout because I want to film one. And that is not the case. Everything is so strategically driven and it's driven by keywords and we know what the thumbnails are going like. It's just so much more strategy than people will ever know. But the amount of content that, that content. I'm a content creator, influencer, whatever you want to call yourself. Fitness.

I don't know.

The amount of content we put out would blow your minds. Like, you see one workout, but you don't see the YouTube short, the reel, the newsletter, the pins, the graphics. I mean, there is so much that goes into every single piece of content. And the amount of content we're putting out is wild.

And not even just that. I mean, you've also started to invest in some other companies. So in exchange for providing some of that content, taking a portion of profits or a portion of ownership, what has that process been like? What have you learned about the companies and what's driving that part of your strategy?

Yeah, the last two years of my business have been really eye opening as we've started to kind of like reach new levels with like really brand relationships and working with brands and, and the value that we bring to brands, we have a really engaged audience. We have a great email and email open rate and all these things. And so we can offer brands a pretty. Like when you choose to work with us, like we're really bringing you on as a partner. Like Lululemon is an integral part of my brand now. And element like these are integral partners. They're part of everything we do. And so you really become a household name for us. And so what we've started to look at is the business side. I think being an entrepreneur is so fun. And so I went from being kind of like this online marketer to like, really getting into the business side of, like, if I'm bringing these people into, like, my trusted network, like, I want more just. Just a paycheck. And I'd actually be willing to forego my paycheck to have equity in the company. And so then I'm truly bought into this company. I love this company. I want to promote them, and I want to see them succeed and do well. But I want a piece of the pie because I'm really helping grow this brand. Like, at the end of the day, I look around, I'm like, man, we should create our own protein powder, our own protein bar, because we're selling so many of these for these other brands. And if you truly whittle down, like, affiliate commission, like, we're making 5% of what we sell. And so you're like, I'm making these brands buku bucks, and I'm getting a small, small slice of the piece. So I was like this. The math isn't mathing. The math maths more if I have equity in the company or if I have stake in the company. And so we started to pursue some of those relationships.

What has been the most surprising or empowering thing that you've learned so far? Because I think about sort of investment, because I know you've now sort of taken a course. You know, you've mentioned previously that there's. And I think we've talked about it here quite a bit, that investment is sometimes this, like, big, scary thing, and especially for women, you know. So what has kind of been this surprising or empowering thing that you've learned through this educational journey into the investment sector? Because it's just a whole different business model than, you know, what most of us are used to doing every day, right? Just looking at profits and selling a product. In your case, your product is your workouts. I mean, you are essentially the product. For Robin and I, it's a physical product. But I mean, when you talk about investing or even being invested in or investing onto others, like, that's just a whole nother animal. So has there been kind of one thing that you've learned that's been surprising or maybe another way? What advice would you give to other women entrepreneurs? Entrepreneurs who feel intimidated by investments or investing?

Yeah, math was not my strong suit. I didn't get into business to be a businesswoman. But let me tell you, like, it's so empowering when you become good at numbers. Because I, in the beginning of my business, it was just like, can I pay the people? Can I pay my Bills, like, please like make those numbers make sense and don't give me a minus at the end of my P and L. Like, it was just like, can I make those numbers make sense? And then I finally got really into my analytics, I got really into my finances and now I know you could ask me any number off the top of my head right now. And I know our email open rates, I know our roi. I know our ROI on our current element deal. I know our return on advertising spend for every brand partner we work with. Like, I know it all. And it's because I finally educated myself. And that's what's amazing about the online space. You can learn anything on YouTube and you can educate yourself, you can take it out, you can find an online course for anything. And I started to like educate myself on finance and what is return on advertising spend and what's the average and how can I do it now there's chatgpt, like my Lord, you can literally have them make you a spreadsheet in seconds. It is amazing what you can learn online. And when I started to truly learn finances, my business took a major shift. It shifted in just. And I, and I've never been someone not interested in fancy handbags, I'm not interested in cool clothes. I'm not, I'm really pretty simple and low key. And so I'm an entrepreneur at heart. So when you tell me that I can buy another business or I can get equity in another bit, like, that's where I get really excited. And so the entrepreneurial game has just opened up so many doors. I now that you know what you do, I'm like, yeah, let's buy another website. But we gotta, you know, like got a website for my husband so he can start to do what he wants to do. And I was like, this is so like great, let's, let's look at this business, let's spread our wealth. Like, let's start investing in this. Like, being an entrepreneur is so fun when you really, when you get the bug. And I just love the idea of I've worked so hard to earn my money and if there's a chance that my money can start making money for me, I'm all in. And so I love investments, I love equity, I love looking at other small growing companies. I, how can I use what I have, which is trade for service, right? Like, how can I help elevate you and teach you what I've learned in the CPG space, the consumer product goods space of how to promote and work with brands and, and how to be successful in working with influencers. And in exchange for that, can I get equity in your company for my knowledge?

Was there ever a time that you, you seem like so inspired and motivated and you have momentum and confident. Was there ever a time when you were, I know that you weren't always making money, you weren't always paying yourself. You said that learning about finances turned a corner for you. But was there a time where you ever felt like, I can't do this, like I am, I'm in it and I, and I'm not getting momentum and I'm not moving. Was there a moment you can remember like that and what did you do or what, what changed for you in that moment?

I can't tell you how many times I went on job interviews to go back to a 9 to 5 and I got the job and I had the job offer and I would just sit with it, like, do I say yes? Do I get this stable income? Can I check in and check out at 9 to 5? I just want the paycheck. I'm sick of doing this. Like, I went on more views than one should ever go on and got more job offers when I was trying to create my own business. And at the end of the day I would always end up turning it down because I knew in my heart, like, this is what I wanted to do and I didn't want to work for somebody else. I wanted to work for me. But man, it's really hard and there's like no sugarcoating it. So yes, there are many days I wanted to quit. I wanted to throw in the red towel. I did not want to work these hours anymore. I didn't want to be responsible for it all. I just wanted the paycheck for how hard I worked. But I think on the greater side of that, I knew what I wanted and I wanted to be in control of my time. I didn't want to ask someone if I could pick my kids up from school at 3 o' clock on a Friday. And I still. So that's, that's my motivating factor and it always has been, is like creating the life I wanted. I know I'm a hard worker and if I'm working really hard, I want it to, to benefit me and my family and not build someone else's brand.

So to get out of it, it seems like your solution was to learn. It was just to keep learning. Like if you felt stuck, it seems like you just kept. You're like, I gotta learn or re. Strategize yeah.

And something we found a lot of success with as, as I've grown is just like, okay, this. I've out kicked my coverage. I don't know SEO. So I'm going to hire it out to an agency for three to six months because that's all I could ever afford at the time. And I hired out to an agency for three to six months. I'm going to learn everything that they're doing. They're going to come back to me. I'm going to like, pay attention so closely in those meetings, ask so many questions, and then I'm going to take it back in house after three to six months. We did that with SEO. We did that with Pinterest. We're currently doing it with Pinterest again for the second time through. We did it with email marketing. I have hired contractors and agencies for almost every part, almost every sector of our business. Business. And then we take it back in house after three to six months.

I love that. Okay.

Yeah.

I, I love learning so much.

I know, I feel. Because I, you know, I think that's.

Where I've, I'm just like, I need a second set of eyes. Right. I need, I've out. I've out kicked my coverage. We've been doing the same Pinterest strategy now.

Yeah. And you're in an echo chamber as your own, you know, because we're all entrepreneurs and you're just, you're in an echo chamber. You can't get out of your own head or think differently when you're trying to strategize. So I just love how you've left, like gotten out of that cycle. That's super interesting.

Yeah. And I think what's hard about that too. Cause I've done the same thing, but I haven't been able to take it back in house because like, we've spent the money on the agency and then if we don't get the return that we need, then we don't have the cash to be able to like bring on the person to bring it back in house. So that's always been the challenge for me is like walking that line of, you know, how do you make these investments, how do you bring these people, how do you get the knowledge? And so I like this. You. You've kind of sort of patched it together in a combination of finding the people who are the experts, but then also being becoming the expert, seeking out the knowledge to become the expert yourself and like melding those together where and when it makes sense for You. Yeah.

And I mean it's not like I hired somebody to be like, we're scrappy. We just, you know, like when I say bring it back in house, it's usually like I figured out how to like, yeah, I'm doing it. Yeah. At midnight. No, but and then like, fortunately I have a team now, so. Right. We can like spread the cake. But, but to that, to that point though, nowadays, I mean, ChatGPT is like amazing. If you're not using ChatGPT, I cannot encourage you more like the AI tools that are available to help you. And I'm not saying that I'm, we're like saying write me a blog post, but I'm saying like, here's my full written blog post. Now give me seven pieces of content off this. Like, help me come up with an email newsletter headline. Like, like just using it to kick, kick ideas and start stuff and get stuff moving is, is so, so valuable. But yeah, I mean I think there's just a lot. You learn so much as you go. There's really like no way to, to do it all at once. And so every year, personal. So I, I learned or read or whatever a long time ago that the average millionaire has seven revenue streams. So when I set out to build my business, we were going to have build my business with seven revenue streams. And that's what we did. So we built the business around seven revenue streams. We added a different revenue stream every year. We took a revenue stream and we said this is the revenue stream we're focusing on.

And we're. It's really interesting. You clearly have so much going on. I mean you've like worked, you've achieved incredible success. You continue to strive and bring on additional things. How do you make time for everything in your life? Or in other words, like, what does living a life based on passion actually look like in the day to day and like not just the highlight reel, but how do you actually set about to live a life based on passion in all aspects of your life?

Yeah. And I have one more thought to go back to what you were talking about. I was like, what did I miss? I wanted to say this when you were talking about you have a hard time like hiring it out to an agency and then how do you bring it back? So if you should read the, the book buy back your time by Dan Martell. So we, so I calculate a buy a buy back my time rate. So if I'm managing, for example, Pinterest is just top of mind right now because we're outsourcing it. I was thinking, how long does it take my team member who manages Pinterest on my team to do Pinterest? How long does it take her? Okay, what's her salary? Now divide that by her time. So this is our rate. This is what I'd be willing to pay. This is what she's paying. Okay, so we pay an expert to do it. I'm expecting a higher output. Right. Cause he's like an expert in the area. And this is the rate I'm willing to pay. And then if we take it back in house.

House.

Then how am I building that back into her time and her salary or whatever? Like, so buy back your time calculating your buyback rate. I've done this for everything from hiring a house cleaner to like, literally, Instacart just got delivered on my doorstep while we were sitting here because I need to buy back my time. And when I check out it Instacart, it told me you saved one hour and 20 minutes of grocery shopping. Boom. Like, so. The buy back your time book by Dan Martel is a very good book and it teaches you how to literally calculate your buyback rate for specific things. And that's why I hired an executive assistant. Yeah. And like, that book convinced me that I need an executive assistant because I'm doing my team a disservice by spending as much time as I am in my email inbox every day and not leading our company to. To better growth revenue strategies. Okay, now what was your real question was? How does the passion look day to day? I wish I had some, like, magic, beautiful answer for you, but I don't. It is messy. We have push seasons, which we are currently around finishing as we go into launching our new summer program. And that summer is going to be, I'm hoping, a much slower season. I'm going to try and go part time on my work schedule and be more present with my kids. I get my whole company Fridays off in the summer from June until Labor Day weekend. And so I believe in trying to find rhythms. Like, as entrepreneurs, as business leaders. I feel like growth, growth is our goal. Right? Like, you can't show up to a meeting and be like, our goal, our goal this year is to just, you know, remain steady. Like, there's always a growth goal across every metric. There's a KPI that has to be delivered upon. What is your key performance indicator? And it's always this. Right. But you cannot operate always like this. This is what I'm learning after 10 years of always doing this is you burn out and you get tired and your body gets injured and like, like you can't operate like this. And so finding rhythms, and that's what I'm trying to do in our business is like Q1 is when fitness goes up, right. So Q1, we're up and then like we can come down a little bit in February, but we start filming our new program. So like Q1 and Q2 are major push seasons for us, us. And then we launch our summer program and we chill it, chill out for Q3 and then we start ramping up in Q4 again. But like, there has to be some rhythm and there has to be this. You can't do hit training like this. Your heart rate has to come down so it can go back up. Like it's just science. And so trying to find a rhythm in your business and actually capitalizing on your slow season if you can. And like, what does that look like? Every business has rhythms, right? It has like, when, when are my numbers up? When are my sales up? When are they down? And when they're down. Yeah, you're like panicking. But if set yourself up for success by saying, I'm going to have a slower summer. We're taking no brand partnerships out of upside of our three major brands for the months of June, July and August. Guess what that does. My pipeline for Q4, already full of brand partnerships. Because I told them, nope, we're full for Q3. We're not taking any. So when I come back, I'm coming back to a full pipeline. Like, it's a beautiful, beautiful thing.

Yeah.

What is your, what do you do in your downtime? What does downtime look like for you?

Good question. She's like, what downtime?

I'm work.

Do you need some tips?

I need some tips. I am working on that. I'm working on that. I'm trying to go, trying to go for daily walks to like ratchet down a little bit. And I'm really thinking that I might try reading a fiction book this summer. I have never, I've only read one fiction book in my entire life and I'm really sad to admit that, but I love like self help book, growth books, business development book books. You're a learner. I'm a learner. And so every time I pick up a fiction book, I'm like, waste of time. Waste of time. I could be learning something.

Yeah.

So I might try reading. Might try reading. Not for learning this summer. We'll see. But really just excited. Like, I'm free time is so finite in this season of raising three little kids and running a business. And so for me, free time is just like being outside with my kids. And I'm, like, so pumped to be at the lake, be in the water, be swimming, just be outside in the sunshine and not behind a computer screen. Getting natural.

Do you put your phone away? How do you put your phone away? Because you're so digitally plugged in.

So this is a secret I probably shouldn't share on a public podcast, but getting really good at pre filming. So, like, example being this weekend, the social media content you would have saw on my platform if you were following me on Saturday and Sunday. I filmed that on Thursday and send it to a teammate. We rotate every fourth weekend someone is on. So I had this weekend off. I did not open Instagram once this weekend, and it was a beautiful. Yeah, beautiful thing. But yet our concept, like, we're in push season. We're launching a new program. The content has to go out. So, like, I pre filmed it, sent it to a teammate. It's all very strategically thought out and driven. But, like, I need space, too. Like, there. I believe in being relatable and letting people into my life, and, like, that's part of the life I've chosen as leading this online platform. But I also believe in, like, privacy and intimacy and needing space.

Lindsay, I know we're running right up, and I want to be respectful of your time center. You're very busy and back to back. But I just wanted to end on. If your business disappeared tomorrow, what do you hope your community would remember most about what you've created?

That's a really tough question. I can't imagine everything you've worked so hard for just evaporating. But I would just hope that, like, my goal with doing this has always just been to, like, make women feel better and stronger and happier. And, like, I went through some really dark seasons. Postpartum and fitness pulled me out of that. And I feel like I have the ability to speak life into homes all over the world through a little screen and some dumbbells. And I think that's the greatest gift I've ever been given by God. And so I just. I truly don't take that for granted. And so every time we show up to film a work, I just pray that women feel encouraged and uplifted and that they always leave, like, feeling just better when they do a workout. And so I would just want to leave that impression of, like, if everyone, anytime, anyone could ever have the opportunity to open us up on a screen. I don't care if they know who Lindsey Baumgren is. I don't care they get six pack abs or a nicer butt or any of that stuff. I just pray that, like, maybe someone's going through a really dark season like I was and someone just saying, like, you're doing a good job today, keep it up. Like it just changes someone's day or potentially changes their your outlook on life in that moment or as a season.

I love that. That's literally why we do the podcast. So I love that there's just so much synergy here. But Lindsay, for those who have felt inspired, who have felt touched, who have felt, who feel motivated now to hop on their phone or their computer or whatever, where do they find you? How do they get connected to you? How do they become part of your community?

Yeah. Nourishmovelove.com is our website. You can find everything there. Otherwise, if you wanna follow us on social Instagram or YouTube, it's nourish movelove, nourishment fish move Love. And that's where you can follow along with us. All of our workouts are free and accessible to everybody. You can watch them on YouTube, you can watch them on our website. We have workout plans for postpartum pregnancy every season of life. It's all free. It's always been our goal to make fitness free and accessible. So amazing.

Thank you so much.

It is.

Literally shines out of you.

Well, thank you. I get very excited talking about business and fitness. It's amazing.

No?

And I'm gonna do like lunges, Right.

I feel motivated. Amazing. Lindsay, thank you so much. Have an amazing day and we'll talk to you soon.

Thank you so much.

You will. Fine.

Bye.

Thank you all again for listening. And don't forget, if you've enjoyed our show today, please subscribe to the City Girl Empower Hour on Apple Podcasts, Spotify, or wherever you get your podcasts. This episode of the City Girl Empower Hour was hosted, written and produced by me, Aliza James, with music by John Geary, Sam.