#5 1STMAN - Becoming a Top 1% Man

For me, I just always thought front load everything. Just pack it all in when you're young. You've got all the energy, you've got no ties. Like right now I've just put, you know, hundreds of thousands into my streaming platform, reinvesting in my products. If I had a missus and kids, the shit I'd be getting. Could you imagine? We were saving up for a wedding. Why would you do that? Oh yeah, sorry babe. I just, I'm taking a risk on this random platform.

So if you are lean, you have maybe a little bit of stomach definition, doesn't have to be anything, and you look good in a t-shirt, semi-jacked, you're like in the top, top 5%.

Instead of either or, do both. And the way I look at it is like the both strategy probably is success, fitness, fully in focus, because women chase successful men.

Guys, welcome to episode 5 of The Game Plan, and this is actually the first episode since the podcast has gone live. So I recorded, I recorded all them beforehand Went live last week, so now I can officially say we're Ireland's number one health and fitness— health, fitness, and self-improvement podcast. I don't know how those charts work. I don't know if they're real, but look, either way, welcome to The Game Plan, Chris. How are you enjoying Marbella?

Loving it. Like, day one, obviously, like I said to you, it was pitch dark. There was, you know, we got in the middle of the night and straight away we're like, we're gonna move here. This is amazing. Like, couldn't see a single thing, but it's just the heat. Just so refreshing. Like, down the beach yesterday with you and seeing the way you're living. Yeah, I've got to get a place here at some point.

Yeah, people— it has that effect on people. They come out and the sun, it's so powerful. Like, it changes people's minds. They feel confident about themselves. Just having that year-round sun is a game changer. But we'll get to all that. I want to start at the genesis. Okay, something very interesting that I picked up about you. Okay, you said one of the reasons you started on this journey was Casino Royale. Okay, tell me 100% why you started, um, kind of turning into this first man, becoming the man you are, and why it started with Casino Royale.

Yeah, so I was always a fan of Bond, but it was quite cliché. And I was probably 14 years old. I think my sister had just gone to uni, or she was at that age where she was going out with friends. She didn't want to hang out with mum and dad, and they were like, we'll have a cinema night. So we all went to the cinema, and I remember it really well because I was sat like at the back row, right in the middle, and you've got the full view of the screen. And, you know, you've got James Bond coming out of the water looking jacked, which I don't think— I think Bonds have been in shape, but they've never been jacked. No, he's— they don't look like that shape.

Yeah, yeah, for sure. I love his physique.

Yeah, he looked great. And then he's got the beautiful women, you know, and they were the Mediterranean one. I don't know who else was in it. Eva Green, she was looking good. They were in— I, I think it said Montenegro, but they weren't actually there. They were in the Czech Republic, and they figured something out. You got the beautiful casino, you've got— do you know what I mean? Everything was there. It was just the beaches, the weather, the guys in shape, the beautiful women. I remember watching it and just thinking, that's what I want my life to be. You know, the Aston Martin and stuff like that. The fact he was a lot tougher, like he took a few whacks and whatever, and it was almost like the epitome of masculinity. And I was like, I want— even at 14, I was like, I want my life to be like that. And I see the way the world's going today, the way it's like leaning into woke culture a little bit more, and I think there's going to be so many young guys that are like 14 that won't get that experience. And who's to say if I didn't watch that movie at that influential age— because my dad left, like, my mum and dad split up and dad left within a year of that. So it's like, if I didn't have that masculine influence, would I have done what I've done today? Would I be who I am today? Yeah. And that's fading away. We aren't getting it anymore, you know. You've got like Oceans is now an all-female remake. Like, The Hangover became Bridesmaids. Then you have— oh, I have some other ones— Ghostbusters. Yeah, Terminator's been ruined. So you're just like, there's a lot of kids growing up without those masculine role models. They're even looking at doing a Jane Bond instead of James Bond. And you're like, they're gonna lose what I had. And that for me was like, I don't know if it's the ultimate, because people say Fight Club and whatever, but it's the ultimate modern-day man. You know, the way in the world now that we travel, we get in shape, we want to look good, we want to date like beautiful women and stuff like that, drive nice cars, nice villas. Because he had like that whole life, the whiskey, I mean, like playing cards, having some skills, like he was even a good driver. That's like an across-the-board thing that we want to have in the modern world as a man. And it might have been the first kind of version of that, if that makes sense.

He's like a Renaissance man.

Yes.

First time you saw that and you're like, that's how my— the vision of what my life— that's how I want my life to go. And you tell me when you saw this movie, okay? And now, you know, tell the people what you do and how you started this journey. So how did you go? What made that switch? Was it a heartbreak? Was it quitting your job? Tell us how you made this transition to start on the road after your amazing lifestyle that you have now.

So in the early days, I was just going out, getting drunk, and like, believe it or not, I've obviously, I haven't got the hair now, but I used to look a lot like Gaz from Geordie Shore. And I led into it. You know, it's like at 18, you lean into it and you get your haircut quite similar. You start moving in a certain way. You know, they used to all talk like that and like throw really expressive. So I really got into that and was, I just thought to myself, I don't know what I want to do for a living, but I like pulling women. I like going out, I like getting drunk. I'm not going to be on reality TV. And I was like, I watched Hitch. Remember the film? Yeah, Will Smith. And I said, why can't I just kind of teach men how to pick up women? It seemed like a good idea back then, but in hindsight, you look at it and you're like, well, I was only picking up women because I was an 18-year-old lad. And you're out, you're drunk, she's drunk. It's not, it's not skill. It's more just like you're both pissed up. Yes. So people didn't really sign up, do you know what I mean? Like, people aren't going to sign up because they're like, this, this little 18-year-old, what does he really know? You're not even really in shape. I tried personal training before that, unqualified. I just started my own shit. I was like, local people, I'll just do what I can. Plus, you know, The Real Hitch— this is what I call it, therealhitch.com or something like that. And then when I realized this isn't going to pick up, I was like, but the thing is, I like all of it. I like the gym, I like the picking up of the women, I like the date doctoring thing. I was like, I like the lifestyle, obviously. And then Casino Royale's influence. And there was a few channels. I think Sean Russell did something called Men's Improvement. He was like a big blog back then. And there was a few similar blogs. And I was, I messaged Shaun Russell and I said to him, like, I'm a massive fan, been reading all your blogs, watching a lot of your videos. I don't think he was into videos yet, but he was doing blogs. And I was like, I love your stuff. Like, I want to do it myself, which is messages that I get today, which is so cool.

That's right.

Yeah. And he was, he actually replied a few weeks later and was like, good luck with it all, man. Like, thanks for following me and everything. And like, really like gave me some tips and it got me started. So I started. I started really like thinking about it, do you know what I mean? It was like on my mind, I was like, I can do this myself. Go on a relationship, kind of put everything to the wayside as you do when you're in a relationship. It was the world's biggest— to be fair, I wasn't actually that much of a simp. Like I had natural alpha tendencies where I might say to her something like, you can't get away with that, you know, don't speak to me like that, you can't get away with it, you know. And then you put your foot down, you're like, yeah, you're beautiful, but it means fuck all to me if you're gonna be— can I swear? Can I swear? Oh yeah. Okay, good. Yeah, yeah, yeah. I was like, it means fuck all to me if you're gonna be rude. Like, it's, it's just silly. So I had those tendencies, but we— I think I got to a point where I was like, I don't want to be together anymore, we're going to break it off. Okay, she was upset. A couple weeks later I was like, I want you back, I'm missing the feeling. Because I was like that 18-year-old— no, actually I was like a 21-year-old simp, so I didn't really understand the game. She hit me— she's, she's got the experience— she hit me with the like I'm happier than ever. Shit's amazing. Me and my friends are spending more time together. She was like, oh, I kind of got a new guy, and I didn't really know that it would— in 2 weeks, and he was famous. He was like a MotoGP rider. Yeah, yeah. And he's rich as fuck, and I was broke. Like, I think I was unemployed at that point. And you got this guy, he's a MotoGP rider, rich as fuck, and I was just like, oh, he's dicking down my girl, and I want her back. And she used to turn me down, and it just ignited something inside of me to begin with where I was like, I need to improve. But then like, I got this weird thing. I got this weird thing which is called telogen effluvium, and I had a lot of stress going on at the moment at that time as well, and then telogen effluvium hit. So this is really strange, but like, my hair fell out like that, straight down the middle and then outwards.

So there's a Harry Potter spell.

Yeah, quite literally. Yeah, yeah, I wish I could get it back the same way, do you know what I mean? Just the one little one. Yeah, looking like some Fabio motherfucker with it to the shoulders. So, um, they said to me, telogen effluvium is temporary. So I went to the gym, one of the women that I trained, she like looked at me and was like, kind of like eyeing up, she was like, you got a hole in your hair. I was like, please don't, because I, yeah, I've seen it too. I was like, I feel like shit, this is, it's like playing on my mind. And, uh, I searched it, telogen effluvium, found out what it was, like long strands of hair would come out and they'd have a giant white bulb on the bottom. And I was like, this is super weird. So I found what it was, telogen effluvium. I was temporary. It'll grow back when the stress goes. That didn't happen, did it? That didn't happen. Do you know what I mean? Yeah. So the stress continued and it turned into chronic telogen effluvium, and then I never got it back. And I was always trying to cling on to it. And I always say that hair— to bring it full circle for your story— like, that breakup initiated something inside of me which, like, triggered something which made me go, I need to be a better man. So I started searching stuff like alphas versus betas. The hair loss made me go 'Oh, your face is actually rounder than you thought it was. You're not as good looking as you thought you were.' Because I've, like I've said in the past, most guys are like nipes and hair, young men, because it's just propping them up. They've got nothing else. They don't have the money, they don't have the body, they don't have the masculine look. You shave the hair off and they would be bottom of the ladder. Yeah, and '80s. Yeah, yeah. So like the amount of— I've always said like a lot of women don't have to improve because they're naturally just given like beauty. And if you get a guy who's like 18 years old, 6 foot 5, super jacked, really handsome guy, maybe he comes from a wealthy family, but I thought he's probably going to be overweight. Like, Charles, not everybody, but he's probably going to be lazy, overweight. Like, it's very rare. So those shitty things happening to me, like the hair loss and the breakup and whatever, triggered something inside of me to just become this self-improvement guy. And I was just seeking it all the time. I was like, I need to get better, otherwise I'm going to be fucking single, lonely. I'm gonna have no money for like the rest of my life. And I just went balls deep.

That's—

and I figured I just found fucking everything. Like Orthotropics, people talk about it now. Like, I was— I found that like 8, 9 years ago when nobody knew about it. Mike knew in the early days. He was getting like 2,000 views on his videos. Wait, what are—

which Orthotropics?

You know, Orthotropics? You know, Muun? That's what it's called.

Yeah, yeah. Okay, you know what, I, I'm very sure there's a few things. First of all, we spent the last couple of days with each other.

Yeah, yeah.

And I'm only learning all this. Yeah, yeah. I'm very excited for this. So there's a few things to unpack there. I want to go back to mewing, but first of all, I want to say on the breakup topic, I went through a really bad breakup that, you know, I was in a six-year relationship, really ruined me as well. You did. I think breakups can be— for a man, it can really force you to level up. So what advice would you give to a young lad who— or anyone who's going through a bad breakup?

Well, it's almost like this. I'll start with a little story. There's a story that I heard a few years ago, and it's like there's two toads. I know it's weird, and I'll bring it back full circle. I can remember these things. There's two toads, they're like hopping down in the bottom in the mud, like, of these tracks and whatnot. And they're minding their own business. And then one day they look up and there's a toad at the top and he's hopping around and they're like, what are you doing up there? Why don't you just come down and join us all? And he's like, it's better up here. Like, it's amazing. You guys should come up. And they're like, no, there's no point. One day a truck comes the other way, or like a tractor, big wheels and whatever. And the toads go, fuck, we gotta get out of here. We better go up onto the top. And, uh, then the other toad's up there and he just like looks one day and he's just like, oh, they're hopping next to me, what happened? And they're like, oh, a truck came, right? And it's such a stupid, like, simple thing, but it's like you don't make changes, you don't move in life until you have to, you're forced to, do you know what I mean? It's just like you need something. It's just so simple, but it's like you're gonna go through your life just coasting. If nothing— like, I hope nothing bad ever happens to anybody, but it's not good for you. Like he's good to you but he's not good for you. So like, oh, your dad left, my best mate died in a car accident at 18, I went through a breakup, I lost my hair. Because of that, you become better, do you know what I mean? You dig deep and you go, I'm, I'm— you're forced to change, you know, like forced adaption. That's how it felt. Yeah, you know, like if you were a skinny guy, like Zeze. Yeah, skinny guy got in mad shape because he was like, I'm fed up of being the skinny guy. It's very rare that you've got like a great kind of— you've got all the great genetics and everything going on in the early days and you just run with that and you just keep building. When you do, that's when you get like a Cristiano Ronaldo, somebody with crazy talent, and then they put the work in. That's when you get like that one outlier out of billions of people. But most people will never do it. So the advice I would give to young people is that it's probably the best thing that's going to happen to you. And it feels like shit at the time, but 90% of relationships before 30 fail anyway. So at the end of the day, I've got guys on my channel who will message me and be like, oh, I'm 19 years old, I'm in a long-term relationship. I'm like, If you can't, like, when did you meet? Come on, it's not long term. They're like, I think she's the one and whatever. It's like, when did you meet?

9 years ago?

Yeah, exactly. Yeah. And it's like, mate, it's not gonna— it's very likely that it's not gonna pan out. So when it does end, 90% inevitably, then sit there and go, I'm happy that it happened and I'm happy that I gained experience from it. Because that's all that matters at the end of the day. Like, we were all simps at some point. I've got a quote which I think I can say on your channel. It's not too controversial. But it's the vagina educates and penis confuses. So like, we know it's like if a woman's like slept around a little bit, she's super confused, you know what I mean? Like, it's just her future relationships are worse because of it, because she's scarred. Whereas there's a man, like, every breakup, every time you were a little simp, every time you fucked up and got rejected, left on read and whatever, you become better, you grow, and then you don't make the mistake next time. Before you know, you are, you're bulletproof.

And that is one of the best things in life that you can go through. And yeah, yeah, in business or relationships or anything, mate, it's a weapon.

It's the biggest weapon. And I, I always say to people like, oh fuck, I lost my hair when I was young, or this happened and that happened. And then I look back and I go, I wouldn't have started this brand. And at the end of the day, it pays for everything I do. So I'm like, it's a good thing.

And so tell me, what do you think kills a relationship? Uh, not even, you know, in your younger years and in Annie years, what do you think is a real passion killer? What kills a relationship?

The, the really good one that I heard before, I read it in a book, uh, it was about transactional relationship, transactional analysis. Some reason I did a course on this, I don't know why. Of course you did. And the guy said that people don't deliver what they promise in courtship. So it's almost like saying to people, I've got this amazing product, and then when it comes out, it's shit. And people do this, they meet each other, they look beautiful, you know, they're spending all their time together. And when they do spend time together, because they're only seeing each other once a week, you get a haircut before you see that person, you know, you look your best, you've had a good night's sleep, you get your skincare done, you put on your best clothes, you, you clean the house, you take the bins out, you do all the shitty tasks that you would normally have to do together if you live together. So everything's a fairy tale and you're like, this is going to be amazing. Every time you see each other, you have sex 4 or 5 times in a night, you know what I mean? And then you always see each other on weekends, you don't see each other in the week. So then when you actually move in and you're living that life together, and you walk through the house and she's sat on the shitter and she stinks, do you know what I mean? And you're like, okay, and then, oh babe, we've got to take the bins out and we've got to walk the dog. Ah, the fucking dog just shat everywhere. You're doing all the terrible things together. And then on a Sunday night you're sat there like, babe, I've got to get all my lunch ready, I'm tired. Like, I don't know, I just haven't got time for this, I'm stressed. Like, I fucking hate work. You're moaning to her, she becomes your therapist. And advice that I've always given to guys is like, yeah, date along the way, and as you rise up the ranks and you become better, you'll get way more female attention. So that's where you'll gain experience, but it's probably the best idea to just go without women until you're in a position to be able to handle it. Because what I've had this in relationships before, I'm on the come up and I'm sat there and I'm like, baby, it'd be great when we make it. Oh, I'm so tired. Like, I'm so stressed with work. And all you're talking about is you, and all you're talking about is it'll be all right when, it'll be okay when, and like, one day I'm gonna provide for you and all this stuff. And she's almost like, I just want, you know, you. I just want the real you. I just want to have fun. You know, you don't have to come home and complain to me and, oh, we're short on money and I'm so stressed, and why did you buy the expensive steak? Do you know what I mean? That shit.

Oh, so I said it was probably about 4 uploads ago. I titled it, you know, it was just a day in the life of Marbella vlog, and I titled it Should a Guy Pay for the First Date? And I said guys shouldn't be going on dates until they're able to not even think about it.

Yeah, yeah.

And most people agreed with that.

They really were like, okay, most of you in my channel is like 90. Yeah, they're older as well, if not more.

And so most people agree with that. They're like, true, you know, focus on yourself, Kings.

But there was a few people that are like, this is insensitive, what if— and I'm like, no, you gotta go with that. It's like everything though, isn't it? Like, you're on a fitness journey, you gotta go out without so many things. You're gonna have to stay in on the weekend, you can't do the alcohol thing. Like, well, you, what you, you can't— you can have anything you want, but you can't have everything at once. You can have any one thing, that's the key, the one thing. But when they say anything, it's like any one thing. But you can't really balance the two. Like, imagine trying to get in shape and drink, but you want to be a party animal. Is it— it's an oxymoron. It's almost a contradiction, a direct contradiction.

And so, like, when I have, uh, and I've had many clients like this, and, you know, I like to make my training and nutrition plans as flexible and easy to follow as possible, but if you're going out every weekend, you're drinking 6 pints and a takeaway, I'm like, I've no choice but to stick you on ultra low calories during the week, which I don't want to do. It's going to make sense to balance that out. So it's like You know, you can do a little bit of both, but ultimately you should focus on one thing at a time. You know, it's like, yeah, I don't want to be putting you on these really low calories, but if you insist on going out and getting wasted every weekend, there's not much I could do. I can't magic up. Yes, you know, you gotta face reality.

What's your take on like work-life balance? I've got my take on it. How do you think?

I had an amazing quote. I listened to an amazing quote by Hormozy only last week. And he said, my hobby is work. He goes, I don't need it. He goes, that's my life. That's what I like to do. And I have to, but I didn't realize. I'm like, oh, that's what I do. This is, it's Sunday today.

Yeah.

I didn't know it was Sunday. I remember I said in the car, I was like, so how's the start of your week going?

Sunday. And I was like, I actually did a post. Happy Monday, Rob. How you doing, buddy?

I did a post on Instagram the other day and I was like, hey guys, happy Monday. And the comments were just like, it's literally Saturday.

It's like a slap in the face as well, isn't it?

Yeah, exactly. But, uh, so work-life balance, look, I understand if you're not where you want to be, uh, you know, because I worked a job that I hated beforehand, that you're not always going to be able to work at something you love. But ultimately, when you do find something that doesn't feel like work, then that's where your life and your balance goes. But what's your take on it?

I think it should be a split. So people say work-life balance as in like the first 8 hours of my day I'll work and then the rest of the day I'll take off, spend with the kids, or And I get that because you've got kids. Yeah. And whatever. Yeah. Or like, I'll work a week and I'll take weekends off. The traditional 5 and 2, you know. But for me, I just always still front load everything. Just pack it all in when you're young. You've got all the energy. You've got no ties. Like, right now I've just put, you know, hundreds of thousands into my streaming platform, reinvesting in my products. If I had a missus and kids, the shit I'd be getting. Could you imagine? We were saving up for a wedding. Why would you do that? Oh yeah, sorry babe. I just, I'm taking a risk on this random platform that, you know, might not work. You know, it's not even like physical asset. Shit, like the shit I'd be getting in my ear every single night. And understandably, I'm not against it, you know what I mean? Oh, we've got kids, we've got to pay for them. I'd be like, oh yeah, good point actually. And I might be less of a risk taker.

Yeah.

So in terms of balance, I think front load everything, get everything done early, take all your risks. You can be selfish. I've always said selfish men succeed. Yeah. And you don't have to do it forever. You can just be selfish for the first, probably something like 60, you know, it's hard because you've got to give you the mindset stuff first. But let's say there's a rough estimate, something like 18 to 35. Be as selfish as hell. The rest of your life you could give back to charity. You can like spend time with the kids, you know, look after the missus, fly your family around the world. You can, you know, retire your mum and dad and all that stuff. You can do all that. But in the early days, you almost need to be a bit of a cunt.

Yeah. And I think you need to go through a selfish period. You can't pour from an empty cup.

Yes.

You know, you need to give to yourself before you're even able to give back. And so in your 20s, do you think a guy should be single for the majority of time or in a relationship? What's your take on that? What do you think makes you more productive?

It's tough because now I'm 30 years old, a little bit older, I've got some different takes on it. I used to say like, just go fucking monk mode, everything, like as long as it takes to get to the top. Because at the end of the day, if you had a woman that— like, a lot of guys fall back into the woman that they end up settling down with. Yeah. So they start off chasing the 10s at school, then it goes down to the 9s and the 8s and whatever. And for comfort purposes, they're like, I'm just gonna have to sink down to like a 4 so that I can get that love. Like, everyone wants love, do you know what I mean? Everyone wants that compassion. Get home at night, have a hug.

That's nice.

Yeah, I mean, if you keep getting rejected, it's quite nice to fall back. Yeah, it's actually soft as shit.

It's helping on my eyes.

Yeah, actually, now that we're sat here, yeah, people keep falling back. Tell me, falling back and falling back, and they end up with something like a 4. And I always said, like, why not make the direct jump? So instead of, like, buying a car and it's cost you a few thousand but you don't like that car, and then you go and sell that car and you go and buy a new car. And then 2, 3 years down the line, you sell that car and you buy a new car. All in all, you've probably spent something like £60,000 on 3 cars. Whereas in reality, if you just had no car the whole time, saved up, gone and bought that end product car, the one that was the most expensive one, technically you would've saved money. And I sort of had the same approach where you could just do like, my friends always said to me like, come out, enjoy yourself, whatever. And I was like, nah, stay in. They're like, yeah, but you know, your life could be so much better. You could get like a car on finance, come work with me. You could be walking around in like suits and look like— get yourself a nice girlfriend, the average shit. And I was about— all of that shit can be done in a matter of days. And I proved it. I actually did a video where I proved it. I was like, I could, I could get a house, I could get a car, I could probably get a girlfriend, you know. And the clothes, the shoes, the jewelry, everything— I can improve my look and all that shit. I was like, go and get tan, like 30 days easy. And I was like, but the other shit— success, fitness, the foundational stuff— it takes like 8 years, 10 years, 12 years, whatever it might be. So you get them, them ticked first, and the other stuff is in their accessories, but they're effortless. And then once you've ticked them, so like if you're successful and in shape and you go and drop under like fucking 800 grand on an amazing life setup, you still got the businesses pumping money in and you're still in shape. So it's like you've got everything that— so that's the way I looked at it. So when it comes to a relationship, I almost like I think you could get so much shit done, but you're gonna get to a breaking point because everyone needs a cuddle. Everyone at some point needs something, do you know what I mean? And you're gonna feel like shit. However, I think, and look, everyone's not like me. Like, I can be single and I can, I'm fine with it. A lot of people need to be in a relationship, but I think along the way, because people say, how am I going to go cold turkey to being this successful guy with money? Oh, women are going to want me, but I'm going to have no experience and I'm going to be a simp. And I'm like, yeah, but every single year that you improve you can get more attention. And I've never told guys to turn down sex. So if you're like walking around and some girl's just like, I really like you, like, let's hang out and whatever, yeah, take it. It's some girl in a nightclub, it's like, I want to go home with you, take it. It's on a plate. It's, it's not— it's low effort. You're not spending a lot of time. It's a very small investment and you're getting the job done. But then you can wake up the next day and crack on and get back to what you're doing. That's going to happen naturally if you do improve as a man. There's no way if you're a high-value man you're going to sit there and be like, nobody even looks at me, nobody talks to me. But you know what I mean? So it's going to happen. You're going to gain that experience naturally from just improving. So I've always had an approach like, instead of either or, do both. And the way I look at it is like, the both strategy probably is success, fitness, full in focus, because women chase successful men and men who have like accomplished a lot. So if you're ticking those boxes and you're traveling through life as a byproduct, you'll get women anyway.

Yeah.

So it's like the relationship stuff will take care of itself, whereas if you do it in reverse and you fully focus on the woman and you dedicate and you build a life, and you're like, well, my life's not really where it's supposed to be, but like, I love this woman and she's stuck with me through all these years, but slowly you've been fucking declining, and you get to 29 and she goes, I met another guy, I'm out of here. She can go and replace you in 5 minutes.

Oh yeah, girls aren't going to struggle with more options.

You're going to struggle if you haven't stayed in shape and you haven't been on top of your game. Yeah. And You haven't— like I said to you the other day, I'm doing kind of monk mode while the streaming platform is being built, but I'm still messaging, keeping girls like keeping things hot, do you know what I mean? Because if you go completely cold turkey, you've got to restart, you've got to— and then that makes you thirsty because you don't have any options and whatever. So I just think 100% focus on yourself, make sure you're okay, and then if anything goes wrong, you're still okay. Like when I went through that breakup, if I had had 30 girls messaging me like, oh, I want to be with you, like get rid of your misses and whatever. What a softening blow that would have been. But the fact I was like unemployed, didn't have anybody else lined up, that's when it really hurts because you're on your own. And that makes you thirstier because you're like, I need her back, she's the only woman who's ever properly loved me, she's gorgeous, I'm never gonna get anybody better. That's when it fucks with your brain. So that's why I think as a man, take care of your own shit first. Be selfish, focus on yourself, and the rest of it is a byproduct of just being a decent man.

So in terms of life setup, or as you mentioned there, something that I'm I'm very proud of my life setup, just my day-to-day life. How would you like define life setup, and how would you— what would be the first things you would do to go about setting yourself up with a good life?

So I'll answer it two ways. So the first part, I'll give people an example of what life setup is. So it's life setup and framing, it's like two different things. So with life setup, the perfect example I always use is you become rich as fuck, you're like $50 million in the bank, you go and you go and buy like a Victorian manor house in the country, 18 bedrooms, 14 bathrooms, where you can only sleep in one bedroom and you can only fucking shit in one bathroom, right? So it's almost like a waste of space. You would want to turn those bedrooms into other things that are more usable. Okay, that's step one. Number two, you're right in the middle of nowhere. The house is big and beautiful and expensive, but it's cold. You gotta keep heating it. You have a party and people have got to make massive arrangements. You've got to have taxis on site. Like, it's hassle. For a tenth of that price, you could probably get like a penthouse in the middle of a city and your life would be a million times better. If people could— people have got access to you, you're close to clubs and stuff like that. Like, you've got a gym that's local, you'd have to build one in your house, and the house is modern. You've got like all the amenities where you can just press certain buttons and everything works within the click of a button, rather than, you know, these manor houses, you need to go and chop some fucking firewood and stuff like that. So he said, and the other, the other one, like, people who work 2 hours away I've always said this, like, if your commute to work is like an hour or two, you fucked up because you're losing 2 hours in the morning which could be spent in the gym or getting an extra hour's sleep. So now you've had an extra hour's sleep, you've had an extra hour in the gym, you're a better guy straight away. You look better if you're doing that consistently. You're better slept, you look better, you're fresher, your results at work could be better, and you're going to the gym 1 hour a day. You know those people that are like, I don't have time to go to the gym and all that shit? Well, you would if your life setup was better. If you worked local, you could then sell your car. You're not wasting money on fuel, tax, tires, and stuff like that. So suddenly you're a guy who's fresher, who's going to the gym, who looks better, who is probably less stressed, has more time at night to work on a business, and is saving a ton of money because he can walk to work rather than— that's life's up. And that doesn't even require money. He's just a smart little change.

What you said about that, like, it would be an easy answer to just be like, oh, get rich, but you're actually being quite smart and calculated about it. And you know, just making people's lives logistically better and more convenient.

And then the money comes in. So you could, yeah, you could, that's framing.

Yeah.

So Andrew Tate actually had a good take on this. He was like, if you're a nerd getting out of a Ferrari, it's like tech millionaire. Whereas if you're like some jacked guy, shaved head, beards, I just described myself for some reason. People would be like, anyway, jacked. Look at the comments, what a prick. Yeah, yeah, yeah. His hair's not even real. Yeah. It's, uh, yeah, like you're getting out of a car and people be like, Albanian fucking mob boss, guy sells drugs. Like, and this— I'm not saying that's the fucking lifestyle to chase, but it's probably respected a lot more. You know, this guy's kind of jacked, he's tatted and stuff like that. You know, I mean, it's almost framing. You're like giving a perception of yourself to the world. Like, you can be a rich simp, it doesn't make you like a high-level guy. And then you can like almost frame yourself to— I call it a hyper-masculine character. That's— it's hard to explain, but you look at Tate, he went through that journey. You look at Conor McGregor, he might be the best ever example. Do you remember the early interviews with McGregor? He's spotty, he's like some skinny teen, which this is— I'm not knocking him because we're all like it, you know what I mean? And he's there, he's like a spotty kid, and he's like, I am— and he's getting the voice cracks, and he's there, he's talking about his record, he's like, I'm 6-2 or something like that. Was it one bad? Yeah, yeah, yeah. I've been picking yours up, and I'm gonna wait. Now he's like, I'm 6-2 or something, and he wasn't even proud of his own records. Fast forward 5 years, he's got fucking Gorilla on his chest. The guy is massive, he's knocking people out, he's in the middle of Brazil talking shit to everybody. And you know what I mean? Like, he just created a character.

Probably the tattooing brother nation. Yeah, ever. Like, in terms of life, like, it's a true rags to riches story. Like, I don't know, I think it's a legend. And have you ever seen the documentary?

Yes, it's amazing.

Like, a lot of times, you know, celebrities or athletes will come out with documentary and it's shit. But it's like, this is proper good. You see that Nokia 3310? Yeah, at the start, like, it's crazy.

The shitty— well, they're in a pose, yo. He's like, we have to push start sometimes. That's a proper funny, man. But you look at his, like, life setup, excluding all the money, his life setup was like, I'm not gonna go out with the boys, I'm gonna stay in, I'm gonna go, like, move close to the gym, you know, get— I'm just gonna, I'm just gonna rise my way up through the ranks. Like, he did everything he could to, like, make sure his training, his life setup around that was on point. Like, that's a form of life setup because it made him better athlete. And then once he knew, like, I'm the bollocks, I'm making good money here, I'm gonna frame myself. And like, Chael Sonnen did the same thing. So I mean, he was a shit— he was just a quiet guy winning fights, and then suddenly he becomes the best shit talker in the history, created like a heel thing.

He's the funniest guy ever.

He's the original— Ric Flair was first, but he was the original, like, he's smart with it. That's how Ric Flair was the original.

Do you watch the combat sports?

Yeah, love it.

I am not the only sport I've properly followed.

Yeah, yeah. I love it, mate. Absolutely.

I love the whole, like, the character building behind it.

Yeah, yeah.

And the story's genius and everything. It's like what Dana White has created with the UFC in particular is— it's a reality show, and it's the best one ever. It's crazy.

But I'll tell you a really good real-world example that actually checks out of framing, and like, your audience will really understand this, is like, as a bald guy, I got told before, if you lose your hair, there's hormonal imbalances. It could be bro science, but you know, it does check out, and it is a good example. If you lose your hair and you're, you're a skinny dude and you would, you just look kind of pathetic, it says you had too much estrogen. Do you know what I mean? You lost your hair because you had a hormonal imbalance that way. Low test, high estrogen, because obviously the two entwine, like as one goes down, one goes up, etc. If you're a bald guy who's super jacked, it says to the world, I had so much testosterone that my hair fell out. Same, same thing. Yeah, yeah, same thing. Framed a completely different way, and you'll get a certain level of respect from men, women, etc., whereas the other way around, some skinny little bald guy, you know, maybe a weak voice and stuff, and people are just like, that guy's a pussy, I could take him, you know.

And so we, we've spoken about— you've mentioned the gym a lot, which I love. That's me, Ben. That's the right bit.

If you go to the gym, yeah, sometimes you do.

I'm only about to go hit my second step.

After this podcast.

Fully being serious, by the way. But so how much of a difference, uh, do you think having a good physique makes to your overall life? One, in getting girls, and two, in just general life. Because there's actually, you know, you see those TikTok videos and they're like, guys, and we don't care about your muscles.

I mean, it's the Rock. Exactly. Yeah, yeah.

So what would you say to say to those people that, that think that? How important do you think going—

which, like, you get in shape and then you go, okay, like, there's a cap, there's a cap. Like, some guys, you don't need to look like fucking Chris Bumstead or The Rock or something like that, you know what I mean? But if you get up to at least like a fucking 7 out of 10 in terms of shape, you're gonna get a lot of female attention. The guys who go, women are worried about bodies, and like, she comes out and says, oh, it doesn't bother me too much, I kind of like a dad bod. I, I tell you now, like, obviously I can't tell you because you've lived it. I'm telling the audience here, get in shape, see what happens. Like, you know, like you walk down the street, everyone's looking. I were at the beach yesterday with you doing all the footage, taking pictures. At the gym when you were cycling, there was one girl— I don't want to pick you up too much— there was one girl and she just like turned to the right. I went, I like imagine I'm facing that way and then I've turned this way. She was going like that as you were training, and I was like, fucking tell me that this shit doesn't— like, we all love a good body on a voice, you know what I mean? It's a beautiful thing.

It's a, it's an aesthetic side, and it's that hard work and dedication that radiates health.

Yes, exactly.

Actually, we're wired to see this as a good thing.

Yeah.

You know, I, I don't know how people even contest that being in which it doesn't. I'd even like, you know, when I was kind of younger, like, you know, the first time I got ripped, you don't even have to be that, that big, you know, to be in the top percentile. Just lift weights a few times a week. But like, you know, you'd be at a pool club in Marbella or Ibiza and girls would be like rubbing suntan lotion on your ass as a joke, but they're also being serious, you know. I get it. Hilarious.

People need to figure out the percentage game. Everything in life is a percentage game. Everything you do. Like, I tried to become a professional footballer when I was young. Got very close, couple injuries, you know, 18, playing for like Forest Green and stuff like that. So technically I did it, but I didn't— I wasn't there long enough. I was there long enough to have like a cup of coffee and beds, you know what I mean? So I never claim it. Uh, but in hindsight, it's so— I mean, I searched it whenever— 2 days, I was like, what did he do? Technically I was on him, I just— his wife. Yeah, yeah, exactly.

I think I lost him, guys.

Took a shit. Yeah, it's like, I put it in the bio.

Yeah, and left it there for a year.

I see. I didn't even know you were on it. Yeah, you mentioned in so few days. Yeah, but it is a percentage game because it's like, I tried to become a footballer, but a million kids every generation just in the UK are trying to do it. Now imagine globally, and then there's a limited number of teams and stuff like that. It's fucking hard. It's like something like tennis. One guy makes it. That's not even a team, that's just one guy. It's really difficult. And I wish in hindsight I'd gone back and gone, what does nobody do? What does nobody do? Like, barely anybody wants to be— like, a lot of people want to be a professional chef, but compared to a footballer, fuck me. Like, if you just got good from like 5 years old and you dedicated hard to it, like, you would go to the top. And people need to understand the percentage game changes your life. And when you do fitness, to bring it full circle, I do, I do that. I go off topic and then come back.

You're on the right platform.

And then when people, you know, when you do fitness, for example, you might be somewhere like here, you might go in like the Marbella gym and everyone looks pretty jacked. You know, I'm sat here with you, I'll get body dysmorphia, I'm like, I need to get home and train immediately, I look shit. But if I walked around the streets anywhere in England with, let's say the sun actually finally comes out in the UK and I'm walking down the road with a tank top on, it's very hard to find a guy in better shape than you. And you start to realize, you're like, okay, outside of social media, outside of like certain melting pots like this where people are really into fitness, like you are top, you have to be top 1%. And you're like, how is that not going to help me? Yeah, you know what I mean? How is it not gonna help? It's all complaints.

Yeah, like, all right, what do you do to work?

Yeah, if it's so easy.

And it's like, so what you, what you said there, the percentages, this is wild. So it's something like 60, 70, 60 to 80% is overweight. Like actually unhealthy.

Not—

forget aesthetics, I'm talking about health. Okay. And then that 20% like won't have a six-pack or abs. And then like another 10% won't like lift weights and have muscles. So if you are lean, you have maybe a little bit of stomach definition, does not be anything, and you look good in a t-shirt, Sadiq, you're like in the top 5%, especially if you don't live somewhere warm.

It's so easy to eat downstairs.

And it's like when we were talking about on your yesterday's video, we were talking about income. And when you look up like you Google average American annual for a 29-year-old, a 30-year-old, a 31-year-old, it's again, it's easy to get.

It is easy. Yeah, I know. I know. Like people watch this and be like, it's easy for those fuckers to say that. I'm making money. But it's not actually like it is actually pretty fucking easy. And you look at the figures, you're like, you can go to a 9-to-5 job and just put a minimum, minimal amount of effort in. Just don't be a cunt, like, don't turn up late, just, just get there an hour early, leave an hour late, and the boss will go, Chris is around 27 years old now, he's been here a little while, I can trust him, promotion. He's gonna push you up, your wages just doubled, and by 30 you're probably gonna be on like 60, 70,000 a year. Getting in the gym, it's like you'll probably top fucking 5% globally with a minimal amount of effort. Like, don't go out and get smashed on the weekends, you can have one or two, whatever, but like a very small amount of dedication and your life's amazing. Why would you— I call it mini male advantages where you just give yourself an upper hand. Like, so you meet a girl, you go out on a date, and she's like, oh, he's got a really nice body, oh, he's got low body fat, oh, he's handsome, he looks good. Because if you, if you're low body fat, you're handsome. Like, it's quite hard to beat, you know what I mean?

If you're even older, you're—

it just works, right?

Machines. Yeah.

She comes to your place, you've got a really nice place. It's just giving you these advantages where it's going to lead to better things, or other guys will treat you with respect. And like, I don't know, the— like, I don't know if you've worked in offices, but like, if you're a jacked guy, the— even the bosses respect you. I've seen memes where it's like, how's, how's the boss going to be able to tell you what to do when I can deadlift like 250 or something? It's like when he knows I could just bench him above my head. And I had that in offices where like I was super underqualified to work in finance, and they'd just be like, I like this guy. He's big, he's kind of like in shape, like he's a man's man, he's cracking a few jokes, he'll be great on a night out. It matters, do you know what I mean? It gives you these mini male advantages. People will just respect you because of it.

So you say you worked in finance?

What was that like?

What was the typical day-to-day working in?

Pretty good lads, do you know what I mean? Good people that work there and whatever. It's pretty fucking boring because it's not ideally what you want to do. And I kind of pitch it to them like, I've got a dream, I'm just here to pick up money. Like I can talk a bit, like I'm not bad at talking, I'm quite good at sales and stuff like that. I was like, I'm in a bit of debt, I just want to pay my way out of it. I was like, so I'm just gonna, yeah, do this job. But it's probably one of the best learning experiences of my life. The guy, one of the guys that I worked under was the best salesman ever, like in terms of a talker. He was, he was a self-proclaimed, so nobody called me racist, but he's a self-proclaimed like short, fat, bold Indian guy. That's what he called himself.

Of course.

And he was the most—

me saying, you know, an Irish—

yeah, yeah. And he was the most confident motherfucker I've ever met in my life. It didn't matter who the woman was, didn't matter who was on the other end of the phone, he'd be speaking to top CEOs and he'd just be like, no, stop that, listen here. And he's like, I know, just annoy them. And he'd obviously got there because he didn't have— like I said, it's like I was bold and it made me like grow and learn how to become a better man. He'd had that all his fucking life where it's like, if I don't open my mouth, if I'm not the most confident guy in the room, I'm fucked. And it was just, yeah, learning off him was amazing. There was another guy there, you can actually search him on Wikipedia, called Justin Jenk, one of the most successful men alive. Like, he was unbelievable. He'd invested in the company, then really got like into it and was like hanging out all the time, and I was learning off him. And this guy is just another level, like worth hundreds of millions, just went to like Harvard and stuff like that. Yeah, like the amount of stuff I learned off him, like in terms of professionalism. And I was saying to Alex behind the camera over there, like when we were filming a documentary the other day, we were talking to like— I don't want to be name dropping— we were talking to like Dr. Gad Saad and like Warren Farrell and people like this, and they're a lot older. And as a 30-year-old man, you might be excused to just be like, oh, I may crack on, do you know what I mean? Like, but where you've worked in finance and you've had to deal with like high-level clients and you've seen these top-level guys operating, you change who you are. So yeah, we're saying like fucking tank tops today, but when you want to switch it on, you can put on a suit. You know how to meet and greet a client, you know what I mean? You know how to take care of people. And it gave me so many skills that I could then transfer, professionalism that I could then transfer. So yeah, it's fine to make a YouTube channel, you know what I mean? You can talk shit and everybody can do it. But I noticed there was like a separation line where I'd had that experience in like a decent, solid foundational industry with top-level guys, and you just learn how to— like, they'll say to you, Chris, email that client back, you haven't emailed for 2 days, you've got to keep touching base. And you're like, oh, fuck yeah, I probably should. I'm going to meet him. They're like, you don't even have a tie. These little, like, old-school masculinity things are important. It's massive.

And so how did you end up quitting? Like, how did you go about it? Did you go in?

Well, I wanted, uh, I got a pay rise off them, which kept me going for a little while. And then I was like, I need way more money than this to— like, London's expensive, you know what I mean? I had a missus and a dog, and I— it's just like— this is how I know about this, like, high in price. It's outrageous. And I think ours was like— ours was only like £1,400, but it was just like a one-bedroom apartment.

Like, I'm going to go buy a villa in Marbella.

Mate, that's a good choice. Yeah, yeah. So like, we were spending like £1,400 a month, and I was like, I just need more money because I can't— it's, it's— I've always said to people, you need about £8,000 to £10,000 a month minimum to live in London. I got a ton of shit for it. And then I said to people, but you've misconstrued what I've said. I've not said— I said live. I should have said, you know, Thrive. Yeah, because what people— I said to people, what you're doing is just surviving. That's what I was doing. You can survive on a lot less, but to live and thrive, you need a little bit more. And I went and got another job. I was getting like $60K per year. I always say per month now. It's hard to get in. Do you know what I mean? So I always gotta like hold myself back. But yeah, $60K per year. And it was like a hedge fund software company. I shouldn't have got that job either. I know nothing about it. I did the marketing. I was like, how do you even market this shit? Tried to figure it out for like a year and a half and then just saved up the money. I was just, I was just kind of winging it until he realized I wasn't the right guy for the job. And in the meantime, I was working on my own shit, saved up a ton of money, made some really good crypto investments. And then when COVID was at its peak, my dad was really ill. I was like, it makes sense for me to kind of get out of London, go back home. Just something was about to happen, do you know what I mean? I could feel it. And I was like, I've got enough money saved to go full-time. And that's when I like really kicked things off. And crypto just timed perfectly. It just gave me like a big wallop of cash. And I sat there, I was like, even if I fuck up, I've got 3, 4 years of money to have a go at this. And you need one or the other, and then you have both. So in order to become successful, I think you need time or money. So if you've got a big pool of cash from your dad or something, like he's I don't know, he might pass away or he gives you a big loan, a small loan of a million dollars. Yes, actually, if you've got that, you can make anything happen. If you don't have money, like most people, like myself, it was, it was time. I needed to buy time and I'd saved up enough money to have in the bank to buy me, you know, if I lived terribly, to buy me like 3 years of time. And then with crypto and whatever, I was like, okay, now I've got time to invest in this now. Because you'd be surprised if you just went, if you just go 24/7 on one thing, like how far it grows. And then as that business grew, the money was coming in, it was like it's profitable. And I said, now I'm full-time, so I've got the time and I've got the money. And when you've got both, it's just perfect concoction to end up where we are now, do you know what I mean?

So, and that's actually crazy because I look at you and your life setup, and even, uh, you speak on camera, and oh my God, you've been doing it for years. But you mentioned COVID lockdown, it's like 2 years. Yeah, yeah. So you're like deep to the game.

Oh, it's a weird one because I started like 9 years ago, 10 years ago. I actually started as a FIFA channel. A lot of people don't know. I was making, uh, I was making kind of like, uh, there's something called Pro Clubs. I won't go into details, but you could— the last few people will know. And you can—

how many?

You can know it from the cups. Yeah, okay, you know, you obviously don't. And you can— I'm gonna sound like a nerd there— and you can make like your own— fuck, I'm so bad— make your own character sort of things, you know what I mean? You can change your face. I was really good at making those characters look like the real-life counterparts. So I was like, here's how to make Ronaldinho, here's how to make Zidane, and whatever. I was getting a few fucking thousand views and subscribers. I think I got up to like 3,000 subs and whatever. You had a— yeah, and I was just like, I want to do something with this channel. I was a blog, I started my blog, that's how I started in the early days. It was called MSI College and I was running with that, which stood for Men's Self-Improvement College. I had a mentor, we like ran with it and pushed it forward. And I was like, I need to adapt this YouTube channel, I could do some videos. And I was doing it from behind the scenes so nobody could see my face. Um, I was almost like those reaction motherfuckers that now I hate. I was like behind the scenes making like body language analysis videos. I was coming up with like a unique concept where you just analyze James Bond's Casino Royale.

I actually love those videos. Do you watch Charisma on Command? Yeah, guy. Yeah, he's great. I've got it down his name, but I've watched all the videos.

Like a lot of these videos now where they're on about like why Tommy Shelby's so confident and stuff like that, I think like it's hard to say, but I think it came from me because I did it 9 years ago and those videos got deleted. So the James Bond one had a million views. Uh, I had two. One had a million, one had 900,000. And I did somebody else, I can't remember. I did another character and it had like 800,000 views or something. And then it— well, the whole channel got fucking wiped out in terms of like just the content. It's like, as long with my blog, it was like a falling out with my old mentor and everything. It was a shit show. And now they set me back, but I've been doing this like so long and I had to start all again. So yeah, I've been in— been doing this for like probably— is it— when I started, it was probably like 9 years ago. Uh, but I had a break when I went and did the finance thing, and I was like, I don't know if I'll pick it back up. Like, I've got a decent job now, I'm doing well, I've got a missus living in London. And I call it the stick or twist moment. Like, when everything's going well, you've got, you've got points on the board, you're starting to see results. It's easy to be like, you know, when you're young, I'm super ambitious, I want to be a billionaire. But as soon as you get paid 50, 60K per year, you know, you've got a pretty little thing coming down on you, whatever, you know, every single night. You're starting to think to yourself, like, this life's all right. Like, we're spending weekends together. Got the little dog, the white picket fence, you know what I mean? It's, it's easy. So sometimes you have to go, I'm gonna risk all of that and roll the dice again. And luckily I did. She was actually a lovely woman, do you know what I mean? But like, I'm so glad I cashed in because I wouldn't be where I am now. So yeah, I went full-time on YouTube. I properly picked it back up about 2 and a half years ago, quit the, like, quit the job and then just went for it. And 2 and a half years went from probably 8,000 subs to 155,000. Just, it's the time thing. Like I said, once I had a little pool of cash to buy me time, I was able to make it happen. But that's why most guys struggle. They don't have— the cash isn't the hardest to get because you can save. The time is so fucking hard to get. That's the hardest part. Once you can find time, you're good.

Yeah, I remember, uh, when I was kind of on my come up as well, I was working on the 9 to 5, and then I would drive an hour and a half home. It would be half 6, you know, I'd get some dinner into me. It's about half 7, I'd go to the gym, which I hate training in the evenings. Yeah, half 7 and we're coming up to, you know, by the time you drive there, take your pre-workout, you shower, you get home, it's like half 9. And then half 9 until 2 in the morning, I'm working on fitness business. And then I'm doing 4 hours sleep, losing and doing it all again. It's— that's the hardest part is getting the time.

It's so key you said that, where you said working on it till 2 AM. And because if you didn't, you're going to be in that boat forever. So like, as much as busy as you are, as crazy as your schedule is— I had it in London, getting up at 5 AM, going to work, you know, you're busy as fuck, you're doing everything, you're going to the gym, then you get home at night, you're knackered, you've got to do all your chores, you've got to wash up, you've got to cook for the next day, then your missus wants to fuck and you're like, I've got no energy. You get to bed at like 1 in the morning. Yeah, yeah, yeah, a little like limp push, do you know what I mean? And you get, you get to like, you get 4 hours of sleep, you wake up and you go, but I'm kind of having to go to bed at 1 in the morning. To get some work done, or I'm having to work weekends because if I don't, this is me forever. Where the fuck am I going to get out of this situation if I don't sacrifice? The only thing you can really sacrifice is sleep. It's the only real thing you can sacrifice, which sucks. Yeah, the most important thing, especially when you're trying to get in shape. You can sacrifice food to an extent, you know, you kind of scale it back. I walked to work an hour and a half there, an hour and a half back, blisters, and I got super skinny because I'm not eating enough. Like, you're burning thousands of calories from that walk. When it's pissing with rain, you feel like shit. That was only saving me like £136 a month, but that gets you out. That's where the— so investments come from. Yeah, yeah. And you're just saving— like, I remember there was a rich kid, like, you know the guy— actually, I can't— I did say his name, didn't I? Well, fuck it, I'm friends with him anyway. But his son said to me, where he's grown up with millions, do you know what I mean? His son said to me in the office one day, and I love him, he's a great— he's a good friend of mine, but he was like, so you value your time, an hour and a half each way, so 3, basically 3 hours per day. He's like, you value that £136 a month? And I was like, I get what you're saying. And I was like, in a bit, like, now in the position I'm in now, if I waste that much time just walking, I'm like, I fucking lost a lot of money. But back then I was like, mate, you don't get it, you don't get it. I was like, because I'm not earning in those hours anyway. I was like, right now I'm so in the mud and at the bottom, which you never had to do. I was like, £136, and was everything because I was able to put that into something. And that's all you need to do at the start is just like claw and scratch for that first lump sum, because lump sums make you rich. Lump sums get you out of shit. That's why, like, you get a monthly paycheck, monthly paycheck, never really do a lot with it. But if somebody said, here's your— if you weren't some fuckface who goes and spends all his wages in one weekend, you know what I mean? If they said, here's £30 grand in one go, you can make waves with that 30 grand, but you can't do a lot with, I've got £400 left over every single month. So there's lump sums, which comes from like, you go and get a car at 18 and you go and spend 10 grand because you want to look good, you know, or you get married and you spend 30 grand, or, you know, you go and get a mortgage before you were supposed to. It's those lump sums that change your life, and people go and spend them to keep up with the Joneses, and they fuck you up. So that £136, you're saving that, you chip away. If you can build up like a 5 or 10, and that's what I was able to put, like, put that into crypto, into my full supplement batch. Like, it's— they're game changers. When you've got a big chunky lump sum, you can use it. And that's what people forget. They just— they look more at the wages and stuff like that. You just need a chunk. Yeah. And you can change your life. Yeah.

I saw someone— it was on Twitter or something— they were like, just get 50K to your name, or they're just— or even 10K, 20K. Just, yeah, get something. Just, just once you've got a little bit it. Now you can play blackjack. Now you get put it in there, you can throw it in. Now you can throw some cards in, you know. Now you can try out different things. But getting that, that first bid, it is all very difficult. And so you, you briefly mentioned marriage there. Now, yeah, what is your thoughts on marriage and getting married?

Well, it's still— it's, it's been solid throughout all the years, but it's slightly evolved in the last year or 6 months or so. Quite a lot, really, do you think?

Yeah, yeah, I think in the last— well, it hasn't evolved, but my eyes are just being open to it. And because I'm at that age where— yeah, but go on.

Yeah, yeah. So like, I, I am at the core, I'm anti-marriage. I just think it's a waste of time. I just don't think there's any— once you're a man with money, there's no benefit. If you're a guy who's like earning minimum wage, you know, you haven't got many options, and a girl offers to marry you, fucking take it, because you're going to be, you know, it's you in your hand every single night. Otherwise, for the next 40 years— so for him, it's a great deal. But for somebody like us who have got a bit of money, a couple of options, it's like, that kind of sucks because it's only one woman. But however, I get that everyone wants a connection, something stronger, otherwise it's meaningless. But I've seen so many, like my mum and dad, they were solid as a rock, they split up. Like marriages are like, like 50% divorce rate now. And that's only been glued together because people don't want to like, a lot of ethnic minorities that are in the UK are gluing that together because they're afraid to break up because they're traditional. You know, and some people it's 50%, but a lot of those people are about to break, you know what I mean? Like, that— it doesn't mean they're not going to in the future. And that figure is exactly— and that figure is driving up. And a lot of people are in open relationships now where they're like, just, I'm with this guy but I fuck someone else, and, you know, and he's doing the same. And there's a lot of people like that now. And you go, so risking everything, all the work I've put in, risking my entire net worth, everything You know, all the risks that I've taken, I'm gonna let this pretty woman come into my life and walk away with 50% of it, or probably more, probably 60% of it in 6 years' time because you just won't feel in it anymore. Fuck that. That's the biggest gamble ever. However, I've really dug into like Middle Eastern cultures and everything in the last few years, and marriage was almost a trade-off for virginity. That's what you were paying for. And in the last year or so, I've met some very good women from different races, different cultures that are virgins, or at least they've got a body count of 1 or whatever. And the thought in my head is that like a man who's getting a bit older, who's experienced, like, you see, you see women do some terrible things, you know what I mean? Over the years, you're like, fuck me, she had a husband and she like spent the night with me and all this like crazy shit. You come to places like this and you see, yeah, you see on that side You're like, she's been in a 10-year relationship, she's doing some awful stuff. So you see it, and you know, being like on a date with a woman who is like a 21-year-old virgin from the Middle East or something, and her head's not fucked yet and whatever, and you're like, I could potentially— she's got something to bargain with. Yeah, you know, beauty's not enough because it's gonna fade, whereas your wealth's hopefully going to stay relatively high forever. You know, hopefully it's like a linear projection, projection as a man. As a woman, it's very much like that. There's a big drop-off. So you're, you're exchanging kind of that trust, loyalty, virginity. So that part of it, I was like, I would maybe cash it in to know that I'm the only man who's ever slept with you, and she's going to be loyal as fuck to me because I'm the only guy that she's ever had those emotions for. She's not got that confusing, confused dick brain, so to speak, where, you know, I said the other day, the term fucked her brains out kind of makes sense, right? Do you know what I mean? Like, after a few, like, your brains are kind of fucked. We are thinking straight. Yeah, yeah.

There's like, what is it called, like oxy?

There's something else. The love drug.

Yeah, exactly. Yeah. But so my, my pushback on the marriage thing, I agree, I think it's often, well, statistically, factually, and a failure. Yeah. Getting the state involved, not a good idea. Only thing, I, I can see myself getting married one day.

Yeah.

The only thing, uh, I think there's a huge benefit is for children, is for having kids and bringing them into a lock-tight environment. Nowadays there's so much options to just leave relationship.

Yeah.

And go.

And there's no risk.

The reason, of course, is hard to initiate an annulment is to keep people from jumping on Instagram and jumping in, jumping this person, jumping shit. So I'm old school. I think, I think Jordan Peterson had a good similar point that that's why it's difficult to split up, because it's kind of like forcing you to, hey guys, stick it out and make it work. And I think there is a good traditional sense to it as well. But I think I agree with pretty much everything you said. I think the main benefit is if you want to have kids, which I definitely do. Is that something yet?

Yeah, 100% in the future. Yeah, like I definitely want to have kids, start a family with the right woman and stuff like that. But then here's my argument is I've seen people who are madly in love madly in love, and she's like, I'd never leave him. If we broke up, I would never take the money off you, and stuff like that. You know, when it goes wrong, the claws come out. People get vicious. You know, a woman that loved you a couple years ago would never have hurt you. She's going— her lawyer's telling her, like, take more, go for more. Like, imagine the emotional damage you've gone through, the fact that he's taken your best years. And it gets ugly. And I, I just— I always think, just try and keep it gangster 24/7. Do you know what I mean? Like, never go, yeah, but she loves me, but she's beautiful, I want to— I'm in a fairy tale. Just always ice bath yourself, you know what I mean? Just sit there. Yeah, and that post-nut clarity, just keep that in your mind at all times because you can go— like, there's certain women we were discussing earlier, some women you meet and you're just like, fuck me, she could be the one, she's amazing, there's nothing wrong with this woman, I've been looking for a woman like this all my life. You just don't know her history, you don't know what could happen in the future. And it's just like, just always try and keep it kind of gangster, just stoic. Yeah, just always think logic. Like, logic. I always said all love is birthed in logic, and people are like, it's not romantic, it's very robotic. I agree, but you might meet the love of your life and then she lives on the other side of the world. So why did you two not work? Oh, it was distance. Where's logic? You know, you were in love, she was perfect. You know, how many times have you heard right person, wrong time? So yeah, well, that's logic. Like, right person at wrong time, that's a logical thing. So it's like, all love is based in— it's good timing, it's convenient, they live in the same area as you, do you know what I mean? They're within probably roughly the same age bracket as you because you've got similar interests. So, you know, you might be— like, I do think there should be a decent age gap between a man and a woman because he's got to sort his life out. His value is based on like what he can provide, his money, etc. You want her to be young and beautiful. Yeah, they're probably like 10 years ahead mentally, women. So if you've got a guy who's like 30 and a woman who's 20, they're going to age in tandem. So when he hits 40 and he's, he's still looking all right, you know what I mean? He's got like his shit together, he's doing better than ever. She's still a 30-year-old smoke show, and it works better. So there's a lot of this is just logic for me. And once you tick the logical boxes and there's almost like a criteria and you go, that could work now, now you can fall in love. So at some point I'm gonna let the shield down, let the barriers down, and go, fuck, let's Disney this shit. But I want everything ticked first. I want to be selfish, take care of my own stuff. So they had like, worst case scenario, I fucking go full Disney mode, back to simp, simp Chris, which I don't think will ever happen. But like, let's say you let the wrong woman in, she fucks you over, but you're worth fucking 200 million and she takes like half, or you'd still be all right. You know what I mean? Like, yeah, but these are like the, the average guy, if he's got like 40,000 in savings and she takes that and takes half the house, he's basically starting again. He's fucked. So I mean, so for those guys, it is kind of like the marriage is a benefit to them because then they've got somebody if they haven't got options. But if you haven't got like serious resources, when it does go wrong, you are fucked. I said like, I've seen guys go through like, they get divorced and they get married again, and then they get married again. They're on their like third marriage.

This madness, I do not understand. I think they must have an addiction.

Yeah, just being lonely or something. Yeah. Female tendency.

And so, see, I understand it makes sense, but how do you make that same mistake twice?

It's crazy. Like, imagine your collective net worth was like a million. You're doing all right for yourself, you're in the top whatever percentage, you're a decent guy. You get divorced, you're down to half a million. You're divorced again, you're down to like quarter of a million. You get divorced again, £125,000. Go and buy a house in England for £125,000. You're in a council thing, you know what I mean? You're in a one-bedroom flat, and then now you look like a sucker. Why? Because 3 women came along and leeched off you. Have you ever heard— we're making a documentary on this— have you ever heard of starter husbands? Listen, like, it's not all women that are doing this. I want to put that out there to begin with. But like, they've got this thing now where women are meeting guys who are just one rung above them on the ladder, or a few rungs above them on the ladder, but they're using them to get up. They're using their social circle, they're using their money, and they've got every intention to divorce that shit in like 3 years. So yeah, yeah. But they're calling them now. But these girls are being super open about it. They're like, I want a starter husband. It's mad, it's crazy.

Yeah, like literally putting it out there. Yeah, they're like, if you don't make me rich, uh, uh, yeah, it's, it's crazy. Like, I think that's— I don't know if it's dark comedy or—

yeah, some of them, some of them are really serious.

Yeah, yeah, I think TikTok It's really broad. So we've covered a lot of topics today. One big question is masculinity. Men, a lot of times, what does it mean to you? How do you become a masculine man? And why does the world have a problem with masculinity? Why is the word— why do they even put the word toxic before masculinity?

I did, you know, I have no idea on that bit. I have no idea. No idea on that bit. Like, I've got some conspiracy theories and whatever. Like, the weaker a man is, the easier it is to control. You know, guys like us who are like, fuck you, I'm gonna get on and do whatever I want to do. The whole world was like that, it would probably stop working the way it's supposed to. Plus, you don't want like everybody to be super jacked, everybody to be happy, and you know, zero depression and whatever, because then your competition level is through the roof. So like, if I was building a society, I would be like, hey, if we're at the top, you know, and everyone else is below, then it's a benefit to us. So I like— there's a conspiracy theory in me that's like, yeah, it makes sense. And I've been banned shut down on so many fucking payment sites and whatever that I'm like, there's something going on because I'm not doing anything that badly. Uh, Shopify, I've had— I've, I've been kind of like, I suspect I've had like 3 hacks because some serious shit's gone wrong and I've had someone put it right. Payeer team's put it right. So like somebody's hacked or someone done something and they've like, they've disconnected my Shopify with my fulfillment companies, the orders aren't going through and all this shit. And it's like, this never ever happens. But as soon as the stream platform is about to go live, that happens 2 or 3 times with all products. Started off with one product, then all. And then there was PayPal messaged me and were like, 'Cause you sell ashwagandha and Tongkat Ali, we're gonna have to ban your supplements.' And I was like, 'Then I'll just search on Google. They're not illegal. They're not baos.' Yeah, yeah. Do you know how stupid it was that they said, 'Oh, we're banning them in Indonesia. And I was like, it's from Indonesia. I was like, what the fuck are you talking about? Like, what's all this about? I'm pretty sure it's from Indonesia. You can get like a lot of these sources from there. And I was like, it's probably where we've sourced it from. Like, what the fuck are you— so we can't send it back to where we got it from in the first place. And then Amazon said the same thing. We're going to delist all of your products so you can't sell them. Now, randomly, you know, one thing happening every few months or whatnot, fair enough. Within a week, all that happened. And it was as soon as I mentioned we're going to build this streaming platform, we're going to create our own space, we're going to protect masculinity, we're going to protect the, the woke era of Hollywood. We're like Marvel, we've got Marvel, like basically like the, the more specific you are in terms of your description, if you're a non-binary ethnic minority who's in a wheelchair, you're Hollywood's A-lister. Do you know what I mean? Like moving forward, get that motherfucker in a movie. And they're just like trying to crowbar it in, but they're losing a shit ton of money. And, you know, to, to go for something like Jane Bond over James Bond, like, number one, it's not going to work. It's not going to make money. The whole concept is flawed. We like it because he's sleeping around. If she's sleeping around, it's not the same thing. They don't get like how our brains work. And yeah, I want to kind of like, I look at that and I'm like, it's dying off. We're getting, there's like no masculine role models, like masculinity is being suppressed. Um, like I said, there's no money in it, but they're still pushing forward with it. And you're like, that makes absolutely no sense. You know, like, yeah. So you go, well, there must be a conspiracy behind it. Cause it's like, why would you, why would you pitch something that you're losing a ton of money on? Could it be ESG, which is like, uh, I used to do this before. It was like, um, environmental, social governance. And you get like an ESG score where your, your company's clean, the HR's good. You know, you have, uh, good diversity across the workforce and all this. And they're more worried about that now than anything else. Because I think you get like government payouts for that. So they're like seeing that as like a direct revenue stream and everyone wants to be at the top of the ESG list. And it's just like, I'd rather make the most fucking money and go after what the masses want. And at the end of the day, like Marvel's like biggest audience, like white men, and they're doing everything but that. And it's like this era has gone fucking weird, man. Like just go after what you actually— what needs to be done. I mean, it's just funny.

I hate it. I've spoke about this on podcast before. Now they're saying there's such a thing as toxic positivity. Now I'm arching serious. They're like, there was like a list of words and they're like, say this instead of say this. I'm like, what's wrong with saying like, hey, you're another great fucker?

Yeah, yeah. I've had people complain about the very—

you meant to say it's not always good to do it.

Like, really? Why do you think it is, mate? Like, you could put toxic in front of anything. You can leverage anything. Do you know what I mean? You had a toxic wake-up. Yeah, do I mean like, oh, why are you waking up like that? Because like, quiet, calm down. I really want that hug.

That maybe they're getting masculinity confused with being obnoxious, being rude. But these are non-masculine things. That's actually, you know, like, yeah, yeah, yeah, yeah, to be rude to people. Like, um, so for me, masculinity is my kind of what we use as an example, James Bond. You're moderating to everyone, you're patient, you're never in a rush, you're not antsy, you're cool, you know, you're assertive, you, uh, are dominant, you control the situation.

Yeah.

What, what are some things that you would associate masculine?

I would associate it with— I think the thing with masculinity is when shit goes wrong, you reach for the man. Do you know what I mean? Like, if it kicks off, you're like, where's my husband? Where's my— yeah, yeah, yeah, the women with the boats and everything. Yeah. And like, when shit goes wrong When we need men, they step up. And it's like, that's being taken away. And we had Warren Farrell on the podcast the other day, and he was like, he goes to his books, like he goes to prison sometimes to like help the men in there. And they've said, I've read your book. And one thing that he says is once a man has like a purpose or an identity, and the key term that he used was you're needed as a man, you are needed. The world's taken that away from us. And these guys in prison were like, as soon as I saw that in your book, that I am needed, he was he was like, I didn't really give a shit about ever getting out. He was like, as soon as I read that, I was like, I've got to do whatever I can to get out. He was like, my daughter needs me, my family needs me, I need to be that provider. And it's that purpose. We're losing that purpose. And that's what masculinity is for me, like being the guy who can step up, who can provide, who can defend for the family, you know. And one thing, one thing that I see about masculinity that a lot of people don't is that they see it as like shitting on women. Now that is the— that's kind of the toxic masculinity. I can see that. I don't want to be that guy.

Anything. I would— yeah, like that. And be rude.

Yeah, like everyone's due a call out. Like, you can call men out, you can call women out, but unnecessarily getting the dumbest women ever on your podcast— I won't mention some people, but some people do that— to sit there and talk shit about them and then go, you know, name 3 continents and they don't know the answers. Like, man, it's just— what's the point? Go and bring somebody intelligent on and do something else, you know? That shit kind of annoys me. Um, but like, everybody's due a call out. Like, you can still call out people, do you know what I mean? I've got my point. I just gotta dive back Yeah, that was a beautiful way. I, I connected straight in. Yeah, there is— you're right there though, what it means to you. That's it. Oh yeah, that's it. Yeah, but then on top of that, like, for me, like, pure masculinity is these little kind of acts where it affects you negatively but you do it anyway. Like I said, one of the best ones I've seen, I've brought up on my channel like 100 times Tate was with your friend Mike Thursday. Yeah, and they were, they were boxing. Obviously Mike's not a fighter, big fucking guy, you wouldn't want to take a whack, but he's not a fighter. And Tate was like, let's have a spar. And I, you know, he was like, mate, don't worry, like, you can hit me. I've been doing this all my life. I'm really well trained. Like, I'm not gonna just be like, he hit me and wild out and start wailing on you and throwing punches. He was like, I'm, I can handle this. I'm a calm guy. And like, seeing something as small as that for me is I'm like, what a good man to mention that, you know what I mean? Or like yesterday, uh, the other day in the gym, I think it was yesterday, it's been so many days, isn't it? I'm merging together. But when we were with David, he carried the weights over and I was like, mate, I'll carry them back. I noticed little things like that about people, you know. They're like, you, let's say you put on a project, let's say you get a woman on this podcast. Obviously you're in a relationship, not gonna do it. Let's say theoretically somebody gets a woman on their podcast, she turns up at the house you start trying it on and whatever. Well, she's even, she's keen, she wants to do it, and you're like, yeah, but at the end of the day, it just feels morally wrong. I really respect those guys. They're like, I've invited you here under the premise of this is a podcast, this is a professional business thing, and even if she wants it, it's like, it's a little bit sneaky, and what you're giving up is sex with a beautiful woman. Those guys I really respect because it's like, it was there, it was on the table, and you made your life worse because it was morally the wrong thing to That for me is masculinity. I love those sort of things, those little tiny acts that people don't see. Like the celebrities like Ryan Reynolds that give a ton of money to charity, do a bunch of things behind the scenes, never talk about it, never show. That sort of shit resonates with me, and I think that is what masculinity is. Like, during this whole woke culture, the one thing I'm really proud about for myself is I stuck to my guns. I never went, oh, do you know what, actually, maybe we should, maybe we should transition and start letting like more female content come onto the platform. And, you know, maybe for the next 10 weeks we should have nothing but gay guys just to know that we're inclusive and we're diverse. And we've happened, like, we've had gay guys on the podcast, but it's not like every week to make a point to go overboard, you know what I mean? Just for the hell of it, to look diverse and all that shit. And we just stuck to our guns. I never changed my opinion. I got a lot of shit in the early days and I just stuck to my guns. And you can see now it's paying off. It's coming full circle. And the world's I think that the woke era is over and I think it's going to lean back the other way. And if we've been positioned there for a long time, when it comes back and all these big brands that fucking sold themselves out, and I am going to name a few stuff like, I don't know who's sponsored by who. Can I say GS? Okay. So like, yeah, like, like a Gymshark. What built Gymshark? What built Marvel? Men. Young men. Yeah. Yeah. And what they do now, we'll just sell leggings. We'll just like make Captain Marvel the main fucking person moving forwards. You know, everything's going to be an all-female cast that you see in Hollywood. All these fuckers, the world's going to change again, and then they're going to go, oh, we gotta go back the other way. But if I've already been positioned, they're going to have no respect. Because that's what happens when you almost sell yourself out, you lose all respect from everybody. Do you know what I mean? Like, if you saw somebody in a moment of— we can all sit here now and I can be like, Rob, I'm a high-value man. I'm a— if I was in a sticky situation and I start crumbling and crying and I'm like, oh, it's really difficult, Rob, can you bail me out? Can you You'd be like, oh, under pressure you're a little bit of a soppy cunt. And you'd see the best side of me in those moments. And I look at all these big brands in Hollywood and I'm like, you sold out. You went with the, you went with the narrative of some 16-year-old college girl who was online going, we need more representation, and you shit your pants and you sold out. I stayed true to my brands, and that for me is masculinity. And if a woman did the same thing and stayed true to her brand and said, you know what, I'm gonna stick with women even though there's not as much money in this industry, but I'm gonna stick with it, and then long term it pays off, same thing. It's not just to do with like, oh, men versus women. Like, she did the same thing, fair enough. If you, if you're a fucking gay guy and you were at school, you were getting beaten up and you were rocking with it and you're like, I don't give a fuck, one day it's not gonna matter, you got all the respect in the world from me. Do you know what I mean? Those people that are like, the world's against me but I'm not gonna fold, I'm gonna fucking run with it. It's those little things. I got a lot of that from my dad. My dad was treated everybody exactly the same. He could be the Queen or somebody who's homeless and he'd be like, you're all right, mate, let's go for a pint, let's go. I mean, he just like, do you want a pizza? He treat people with like respect and then the, like, a billionaire would walk into the room and he'd be like, all right, mate, you want a pint? Like, oh, I've got pizza slices here, do you want one? Be no different with everybody. And he's had these core fundamentals that even if it negatively affected him, he did it anyway. And I was like, I've got a— I respect that. I love that. I see that in men. I see certain things where they could, they could have benefited and they went, but it wouldn't be the right thing to do. I really respect that because I think long term a lot of people go, do you know what, man, I noticed that, especially as you get older. You pick up on these things, you know.

Yeah, that ties in very well to your streaming platform that we haven't— yeah, talking about once.

Yeah, yeah.

So tell us a little bit about that. So I, I know the answer, yeah, but how much are they costing you? And can you tell us the name and what's the, the concept behind it?

Yeah.

And what stage of turning up?

This only costs like £25, mate. It's been great. So is It's cost me two arms and two legs. It is, yeah, mate. It's all in total, I'd say the actual platform itself so far, we're probably up to like 160 grand all in, you know, and that's not mentioning like reinvestment in products. So it makes it like 10 times harder. It's not like the 150 on its own, like that's doable. It's like 150, 160, sorry, like, because now we're up to 160 with this trip and whatever, that's, you know, but with all the other things going on, you've got to pay for your life and whatever, it makes it 10 times more difficult. So yeah, it's been, it's been tough, but the idea behind it is that we can almost restore masculinity. And if we can't do that, we can have a safe place for men, you know? Because like I said, Hollywood, all female remakes, like some of the classics, man, like Ocean's, you've got stuff like Terminator, you've got, you name it, they're making it. Ghostbusters. And they're going, why don't we just do a female remake of it? Fine, I've got no problem with that. Just don't get rid of ours, you know? If you want James Bond and James Bond, I'm happy, like, run both. I think our one will get more money. I think our one will be more successful. I probably wouldn't watch the Jane one, but it's like, I'm never gonna stop your ability to do it. But at the end of the day, it's like, you— the problem with feminism, and Warren Farrell said this the other day because he used to be a feminist, then GQ— then he became all into masculinity, and GQ said it was quite ironic actually because all this time ago they called him the Martin Luther of masculinity. And they bigged him up. Now you'd be called a misogynist. And he said something about feminism. He was like, in the early days I was a feminist because I was supporting female rights. He said, now it's got to the point where it's destructive, where it's like we can't be equals, we've got to tear you down for us to exist. And that's what I don't like. And that's the problem with these female remakes of Hollywood and stuff like that. And it's like, we need to exist and you need to die. And then, then it's fair because it's like, it's our time in the sun now. The, the best example of this Nelson Mandela, you know, oh, now we're in power, but we're not going to enslave the white people. He was like, now that people were calling for it back then, like, if you do some history, they were like, oh, it's our turn to fuck you over now. Nelson Mandela was like, no, we need to, you know, be the better individuals. We need to turn the other cheek. And like, it's not the right thing to do to go, it's payback time. That's what— do you know what I mean? That's masculinity right there. I love that. And, uh, Yeah, in Hollywood they're just tearing it all down. And you look at every male character now, they get their ass kicked by the female character. And all the shows that we love, they get taken down. Or some comedians says a few things that they shouldn't have said. I say shouldn't have said, but you know, it's like, right, and they get taken down and they get banned and all, they get labeled a misogynist and all this stuff. So it's just like a safe place that we control. Eventually we'll control all the servers, the payment gateways and whatnot. The only way they could stop it is fucking killing myself, do you know what I mean? But then I'll set something up, some kill switches in place. Yeah, and it would just be like somebody else can take it over and it like, I don't know, like 10 people of my choosing would like their own percentage. It's like you can't kill it, it would never stop. And it's, I just want to like, I want to preserve masculinity. I just want to preserve like 14-year-old Chris watching Casino Royale. I want that for the next generation. I don't want them growing up watching that weak motherfucker in Modern Family, you know, that sort of guy who's a bit of a goof, you know, like Homer Simpson. Hamza spoke about this. He's like, every character that you see now that's a man is kind of goofy. He's the one that gets fucked over, do you know what I mean? He's bad at everything. The wife, the wife has to bail him out and she's the smart one. I don't like that because it's not always the case, do you know what I mean? Like, sometimes it's the other way, sometimes. And yeah, I want to just protect all of that. And then there's a long-term plan as well. Like, we're looking at like live sports. I think the live sports industry is fucked. Yeah, like obviously To the people watching, I'm not delusional. That might be 10, 15 years away, whatever. But what a fun journey if you make it. But I look at sports, especially in the UK. If you're a football fan, golf fan, cricket fan, whatever it might be, you're a martial arts fan, you want to watch some boxing, you're looking at like £150 a month going out the door to watch all of that sport. Now with a lot of it, you pay, let's say you pay, I don't know what DAZN is, I don't want to do them a disservice, but you pay their monthly fee, you watch their, you watch the fight, the big fight, fair enough. What are you watching tomorrow though? There's nothing. It's reruns of Tyson's old knockouts. How many fucking times can you watch that before it's pointless? So with us, you'd be able to watch that fight that night. Oh, it was amazing. You wake up the next day, you've got documentaries, movies. I've just always thought, why— there's so many great areas of masculinity in the men's industry. You with fitness, there's entrepreneurs out there, there's guys who are into fashion, there's all these amazing areas. Let's merge it, let's create a central hub, let's put it all in one place. So then anything masculine that happens, anything that takes place, You know where to go. Join. That's the way I look at it. Snip that. Done it a few times in front of the mirror. Yeah. Yeah.

Question I ask everyone, the name of the podcast, I think I know. What is the game plan for the coming year?

Yeah, you probably do know.

Yeah.

So it would just be like all the, all the, I've got one new product coming out. It's going to be a skin supplement. It's by far the best on the market. I know I'm going to say that, but it is. I've compared the two. The guys making it was even like, mate, this is 10 times better than anything I've seen. So we've got that coming out, massive restocks of all the other products. You know, you do it en masse, you can get bigger profit margins, keep the price the same, everyone's a winner. So that's like the backbone and that's what's going on. Grow the YouTube channel. But my main focus now, I'm full-time on the streaming platform. So creating content nonstop. The aim is to have, like, I looked at Apple recently and they had 50 or 60 shows. They probably got more now, but at the time they had 50 or 60 free shows. Of course our production is not going to be at that level, but our audience don't want to watch everything that's on the Apple platform. There's some stuff that doesn't resonate with them, whereas on our platform, everything that I produce, if I, if I did 50, 60 shows with my audience in mind, technically it's better than Apple because it's content that they would watch. So I was like, well, that puts us really in the game. So at the end of the year, I want at least 50 or 60 shows there, uh, and then there'll be smaller ones in between that, but like 50 or 60 big hitters. And then we can kind of look at ourselves and be like, we're, we're up there, we've got 50, 60 documentaries, you know. And then that will set us up for the following year. I know I'm going beyond your question there because it is just, it's quite, it'll be quite a boring year just creating that content non-stop. But the following year, that really sets us up to do like series and movies and bigger budget documentaries and docuseries. And I want to do biopics like Prince Nassim Hamed, like imagine a biopic on his life and like that'd be so fucking cool. Tommy Morrison, like there's so many of these like boxers and fighters that you could do it on. Dana White, Vince McMahon, like, because he's getting out of the game. Imagine like Dana or Vince's story, like a biopic, somebody's playing them. Like, it's—

we can—

but as a masculine platform, you've got the opportunity to do all of that, whereas Hollywood probably wouldn't make it because they'd be like, that doesn't really suit our current ESG profile, whereas we can make all that stuff. So it's just gonna be a long year, just like every penny we make back in reinvestment, just kind of keep creating content, get better at it. You know, find a way to make these trips like cheaper because obviously the first one you overpay for everything because you want to make sure it works. So like we'll become very streamlined, get it all nailed, and then yeah, gonna be in a— I think we'll be in a good position. And I'm not even worried about turning a profit, it's more building the business, the net worth, like making sure that that becomes something. Exactly, yeah, just getting— my aim is like 20,000 subscribers on that platform. Because it's like 20,000 times $7.99, do you know what I mean? Like, that's— we are like $140,000, some of that, just a little bit above. Like, that's— it's about $160,000 or something, quick maths. Like, I don't know if I'm right, I'll get told in the comments for sure. But like, $160K per month is crazy money. So like, yeah, like, we— like, YouTube, I love YouTube, but— and I'll always be on YouTube, but if I did ad revenue, I'd make $36,000 per year. If I got all of my subscribers onto the platform paying $7.99 per month, it's $15 million a year. And you're like, well, that's where I need to put all my fucking time. But you'd be, you'd be brain dead, do you know what I mean? Imagine like focusing so much on one. So I'm like, whether YouTube needs to transition now that I'm 30. I don't want to sit on camera and talk shit about women and all this stuff. I just don't see the future of it, you know. You sit down with a cup of tea and you're like, do you know the biggest issue with modern women? Like, fuck me, right? I don't want this to be my day job. I don't have daughters in the future look back and that's a problem. So I really want to evolve that into like what I do on a day-to-day, my entrepreneurship you know, coming out here meeting you, like, my life's pretty cool now. Like, let's document it and do weeks in the life. Let's let people sit in on business meetings, that sort of stuff. And it's like, let's transition the YouTube. I'm— I guess I'm just chasing professionalism this year, that next bracket, you know. Like, in your 20s, you build something, you don't quite know what it is yet. Let's refine it and really build the future. Like, even the logos improved. Like, instead of just designing it yourself with like a font that you found that you liked, you're paying somebody like £500 to go and actually, like, everything's getting polished. So it's like my whole plan. And then, uh, you know, maybe like in my personal life, life setup, like I want to really improve like the Insta, you know, so it looks like you've got that brand image, you know what I mean, that personal branding. So yeah, it'll be all about personal branding, you know, improving my image and whatever, because perception is everything, isn't it, you know? So I want to really tackle that this year, bring up the professionalism, whatever, I look at you in this house and whatever, and I want a piece of that. I want to maybe get like some houses all around the world and I can, you know, enjoy myself a little bit more because I've been working so hard all these years. I'm like, I want a life to go with it now. Like that work-life balance, I feel like I've reached that point where I'm like, I could almost split it now. I could do something or I could, I could start to, if I've done that, I could start to come down the other way and start hiring people to make my life easier, free up my time and start going the other way. Fading into those like later years, so to speak. So that, yeah, I guess that's my overall plan.

Be cool, man. Tell the people where they can follow this journey.

So Instagram is @firstman, obviously first man spelled 1stman, you know, some people still type it in with an F on the YouTube channel and I'm like, you can see it written there, like I don't know what the crack is, but it's the same on YouTube, just first man. In terms of the stream, like TikTok is not even fucking me, so if people are looking at it, I kind of have a background one. I've got a background one that somebody else is running for me or used to run for me, and we'll pick it up for like trailers for the platform at some point. And that's how we're going to do it. But there's a ton of, you know, random First Man accounts on there on TikTok. So they're not me, but I appreciate the free advertising, so I'm not going to be worried about it. And then the streaming platform itself, I imagine by the time this goes live, the domain will be like, the domain will be live itself. But the streaming platform is just going to be 1M.video. And to answer your question earlier, like the platform itself is going to be called 1M. So instead of it being First Man, I wanted to just be like GQ did it back in the day, where GQ is Gentleman's Quarterly. They framed this GQ, it became a household name. It's easy to say, you know, GQ can be anything. And that's the thing with 1M, is it's like, it doesn't have to be just some like, like diehard Rocky. That's what they— if it's 1M, if it's First Man, it sounds that way. If it's 1M, you can be a little bit more flexible. You can be flexible. Yeah, you can, you can do a few more things. If you want to do live sports, it's not like First Man doing live sports doesn't really work. 1M It's a bit— yeah, it's a bit different. So that's where people can find me, 1M.video, is when it goes live. Should be exciting times.

Gonna be epic, bro. Thank you so much for coming on.

Appreciate it, my man.