Moving CEO Skill Development
8 Dec 2025 · 15 min
Podcast episode by Louis Massaro (Moving Mastery) promoting Smart Moving Software and teaching a skill-development framework for moving company owners. Louis draws on his experience growing a moving business (from a truck rental yard to $20M/year) and argues that deliberate skill development—especially in self-management, process creation, and leadership—enables owners to scale, profit, and improve quality of life. The episode includes sponsor spots (smartmoving.com), practical advice (keep a skills list, prioritize monthly learning), and CTAs to get a demo and share the episode.
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It's Luis Massaro. And welcome to another episode of the Moving Mastery Podcast.
This podcast is all about helping you reach that next level in your moving company. And we do that by sharing with you processes and strategies and ideas that get you thinking bigger on what's possible. You know, I grew my business from working out of a truck rental yard all the way to $20 million a year. And I want to help share those.
Strategies with you so that you could.
Reach that next level in your business, whatever that is for you. And, you know, it's not all about just making more money. It's about profiting in your business and thriving in your life.
And we do that by, you know.
Being able to set up those systems.
Set up those processes so we could.
Step away and work on our business and not be every single day stuck in the grind so that we have some time to enjoy with our families and just enjoy life and the fruits of our labor. And today, I am just so excited to talk to you about something that is gonna help you reach that next level in your business. And it's called Smart Moving Software. This is a company that I co founded with an amazing partner and group of programmers that have just built an amazing platform. You know, this is a software that runs your entire moving business. Not only runs it, but truly optimizes it. You know, one of the things that I the most is that you have just ultimate clarity into your numbers. I mean, as soon as you log in, you've got a dashboard right there that just tells you everything that's going on. You know, one of the things that I've realized over the years that helps moving companies really get to that next level of success is being able to know their numbers. And, you know, without a system that pulls everything together, it could be really, really challenging. And Smart Moving just has all the reports and all the information dialed in the way that you need it to be. And I'm just so excited to tell you about it today. Go check it out, get a demo, go to smartmoving.com, sign up for a free demo, check it out, and listen. If you don't have a CRM in this modern day of moving, you need a CRM. If you've already got a CRM and you're just looking for an upgrade, something that's more streamlined, something that gives you all the tools that actually matter, go to smartmoving.com, check it out. It's gonna help you do everything from the minute you get leads to your sales process, to customer service. To dispatch, to following up with your crews, to handling your numbers and your books and reports. Everything you need is there in a streamlined, systematic, automated process. And I'm just so excited to be.
A part of it.
I'm so excited to finally have a solution to offer to moving company owners that for years were asking me, Louis, what platforms did you use? What softwares did you use? And the truth is, I used a lot of different stuff that I had to tie together because there wasn't something like smart moving that allowed me to just do everything in one place. And now that we have that, I mean, we've got customers at all different levels using this software. You know, companies that, you know, maybe they're just starting out, companies that have been in business for 10 years, they've got 10, 15 trucks. We've got nationwide franchises that are running their entire operation off of smart moving. So I want you to go check it out today because I'm so excited about it. It's called Smart Moving Software. Get your free demo@smartmoving.com and without further ado, let's jump into this episode of the Moving Mastery podcast.
I believe that anyone in the moving business can get to any level of success that they want if they focus on skill development. What do I mean by that? You know, like, when I first started, I didn't know anything about the business, right? I literally did not know how to fold the pad. I didn't know how to, you know, book a move, anything. So it became a checklist of skill development. You need to learn how to do this, you need to learn how to do that. And if you learn the right skills that you need at every stage of the game in the moving business, you could reach any level that you want. But if you don't learn the skills that you need, if you don't start to develop this mindset of skill development, it's going to be very, very hard, and it's going to be a struggle because you're going to try to break through. You're going to try to, you know, will your way through and just work harder and, you know, get the trial and error and is go through all of this struggle and not break through that level that you really want to break through to. You know, if you're joining me for the first time, my name is Louis Massaro. I am founder and CEO of Moving Mastery, where we help moving company owners set up proven systems and processes in their business to increase profits, reduce stress, and live a better quality of life. And you tell you about When I first started and I had this little black book that I would keep in my pocket, every problem that I would run across, I would make a note of, I need to find a solution for this. But those solutions oftentimes turned into skills that I needed to develop. I started to identify, okay, I don't know how to do this thing. I need to learn how to do it, or I'm going to keep struggling with it. And when I first realized this, it was, like, mind blowing to me, because what seemed like impossible before, now I had hope. I looked it and I said, you know what? If I could just learn the skill of accounting and knowing my numbers, if I could just learn the skill of selling and booking moves, if I could just learn the skill of managing and leading my movers, if I could just learn the skill of hiring and training, I'll get to where I want to go. And I watch this now with our clients where, you know, we first start working with them. And some of them already have this mindset. They're already there. They're like, hey, I know I need to learn skills. That's why we came to you, Louis. We need to learn how to do this, this, this, and this. But when I see others that don't recognize that as one of the most important things they need to do as a leader, one of the most important things they need to do as a moving CEO, and then they finally realize it, and they're like, wow, if I just start going through my day and identifying issues that I'm having and saying, if I had this skill or I had that skill, would I be able to deal with this? Would I be able to address this? You know, and you might be thinking, louis, but, like, it's so hard. You don't understand. It's, you know, I have the skills, I know everything I need to know, but I still struggle with it. And my challenge to you would be what's causing you to continue to struggle with it, Right? Because sometimes skills aren't necessarily skills of the trade. Sometimes skills are how do I work out my thoughts, how do I get in a better state and out of stress and focus my attention on the possibilities and instead of the obstacles. That's a skill. So you've got to be able to adopt this mindset of skill development as part of my life, you know, and constantly be looking at different areas that will help you to improve in your business and in your life. That's what it's all about. We don't stop learning when we graduate from school. Right. We've got to continue to teach ourselves. We've got to be able to identify what do I need to get, what I want to get, where I want to go, what do I have to learn, what book do I have to read, what course do I need to take, what seminar do I need to go to, you know, what person do I need to talk to and get their input on how they did something that I'm trying to do? Skill development will get you to that next level. Make it part of your regular routine. Keep a list of skills you're actively working on. So today I want to give you three skills that I believe every moving company owner needs as a foundation to get to that next level. And you've got to be able to start developing these. The first one is self management. You know, if you can't manage yourself, you can't manage your business, you can't manage your team. You know, if you're struggling to manage your team, you're struggling to manage your business. Let's bring it back to self management. A lot of people call this time management, but you can't manage time. You can manage yourself within the time that you have. You can make choices on what you choose to do with your time. First thing in the morning, what are you doing? What's your morning routine like? What's your workday startup routine like? Like, what do you do first when you get to work besides answer emails and react to everybody else's false emergencies? How are you scheduling your priorities on your calendar to make sure that you're moving the needle and getting the big impact items done? How are you managing your state of mind to keep you from focusing on. It's so hard. It's a challenge. There's no good people, customers are cheap and focusing on the possibilities of where you could go and what you could do with your business. Self management is a skill, something that you can learn. If you're recognizing that right now as something that's for you, jot that down on your list. Make a list, skill development list. Put in your phone, put it wherever is convenient for you, and if self management is one of them, add it to the list.
Hey my friend, it's Louis and I'm just hopping in really quick to remind you to go get your free demo of Smart moving software. Smart Moving Software is a company that I co founded that is quickly becoming the leading moving software in the moving industry and I'm super excited for you.
To check it out.
So go get your free demo today. Just go to smartmoving.com that's smartmoving.com and sign up for your free demo and.
Check it out today.
The second one. Every moving company owner, every moving CEO, needs to develop process creation, the skill of process creation, how to develop processes within your business. You know, so many people know that they need to create processes and systems and SOPs, standard operating procedures, but they don't do it because they don't have the skill, right? So if you think about things that you don't do, if you think about the things that you know you need to do, but you don't do, and you really trace your thoughts back to the source, part of why you don't do the things you do is because you don't have the competence to do it, the skill. Therefore, you don't have the confidence to go and do it. In psychology, there's something called the competence confidence loop, which basically means the more competence you have, the more skills you develop, the more confidence you have, which will then have you go get more competence. Like, once you start to recognize, like, wow, I'm developing skills, you'll get confidence to want to go get more skills. And that'll just loop confidence, competence, confidence, competence. And you'll build strength, you'll become better, you'll be able to achieve more. You can't get to the next level in the business just by working hard. You got to develop those skills. So when we think about creating processes or anything else that you might, you know, tend to kind of, I know I need to do that, but I'm not going to get to it. You know, we've got to develop those skills. So whether you read books or whether you, you know, enroll in our, in our moving CEO business program where we teach all of this stuff, whatever you need to do, these are skills that I believe every moving company owner needs to know, and they should go on your skill development list. The third one I'm going to give you today is leadership, right? We've got to be able to lead people to bring your business to a level of success where you've got systems running the business and now you've got people running those systems. You still have to lead those people, right? You still need to direct them to do what they need to do. You still need to inspire them to do the job. You still need to set the example of how you want your culture to be and how you want people to interact within your business. You know, and here's the thing. If you're looking at, like, Louis, don't feel bad if Any of these skills you don't have, and you're like, yeah, I'm not good at that, or I'm not good at that.
So what?
I wasn't good at anything when I started. Right? And the reality is you get good by determining what you need to get good at and then intentionally going and developing that skill. You know, there's tons of books out there on leadership. You know, we teach it in the moving CEO business program. But it's like, you've got to be aware of it and never look at this stuff as shortcomings. Never let the self talk go into, ah, no good, I don't know how to do this. I'm no good. I don't know how to do that. And that's how the mind tends to want to think. That's how the fixed mindset tends to think. We've got to have a growth mindset. We've got to have a mindset that says, you know what? I can grow personally, physically, mentally, I could grow, gain skills, gain strength to be able to do what it is that I want to do. That's it. We can't just think that we're going to, by default, show up and be fantastic. Right? Skill development. So make your list.
Right.
Right now, even if these three things you're like, louis, I'm good. Those three, I got those covered. What else? What other skills do you need to learn? You know, maybe you need to learn financials. Maybe like, Louis, I'm way beyond that. My company's eight figures. I know financials. Okay, maybe you need to learn mergers and acquisitions. Maybe you need to learn franchising, right? Maybe you need to learn different areas of ways to sell your business. There's always a new skill to learn. Actively be working on something every single month, actively have a list that you add to and not look at it as self defeat, like, I don't know these things. Look at it as an empowering act of saying, I'm going to go learn these things. I'm going to prioritize them based upon what I need now to solve problems that I'm having in my business, to solve problems that I'm having in my life. And with that, you will live an extraordinary life and build an extraordinary business. So until I see you next time, go out there every single day. Profit in your business, thrive in your life. Leave me a comment, let me know what you thought of this episode. I'll talk to you soon.
All right, my friend, What'd you think of that episode? Did you learn something new? Did it spark some ideas that you.
Can implement in your business right away?
Did it get the wheels turning? Did you love it? If so, do me a favor. Share this episode somewhere out there on social media where you know there's some.
People that will get value from it. Make sure you hashtag the Moving Mastery.
Podcast so that we'll be able to look you up and find you on Instagram. Sometimes we just randomly pick a few.
People and send them gifts like free training T shirts, hats, swag, tickets to.
Our three day seminars. So make sure you let us know you're listening and share what you thought about this episode out there on social media.
Thank you so much for joining us.
On the Moving Mastery Podcast and being a part of this amazing community. And until we talk next time, go.
Out there there every single day. Profit in your business and thrive in your life.
I'll talk to you soon my friend.