Lynda ArtesaniLegal Accountant and Data Migration Specialist at The Proper Trust

A niche might be just what you need!

16 Jan 2024 · 1 min

Watch on YouTube

0:57

In this YouTube segment, the speaker explains why focusing on a narrow niche—specifically creating FreshBooks tutorial videos—lets her become a dominant authority (“big fish”) in a small market rather than competing as a minor player in a broad arena like QuickBooks. By being the sole creator of FreshBooks tutorials, she attracts inbound client calls from viewers who discover her content late at night and trust her expertise. She argues that many professionals, such as small‑business owners and attorneys, lack formal training on these practical tools, so a specialized, easily‑accessible resource fills a critical gap and drives business growth without needing a massive client base.

Chapters

I didn't want to be a small fish in a big pond in the QuickBooks world. I wanted to be a big fish in a small pond. And so I decided to niche in a software. And like, I am the only one doing that. If there's some obscure law topic, because you only need like, you know, we just need a handful of clients, right? Like, we don't, we don't need 1 million clients. If you want a big firm, you need 100 maybe, or, you know, like whether whatever service you're in, right? Yeah. So if you can niche in something, but But now, because I'm the only one making tutorials in FreshBooks, all my inbound marketing is because people have watched me on YouTube. People like call me and they're like, I'm watching you in bed in the middle of the night trying to learn. And my spouse just says, just call her, like, let her do this. You're not going to figure it out. Like multiple people have said that. They're like, because people are working so hard, right? Like when you're a business owner or when you're an attorney by like, and you're scrapping, you know, it's like— Yeah. You don't know exactly. No one gives us the rule book for this in school, right?