Lynda ArtesaniLegal Accountant and Data Migration Specialist at The Proper Trust

From Ads to Clients - Are Your Marketing Dollars Working?

30 May 2025 · 1 min

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0:31

In this segment, the speaker emphasizes the necessity for personal injury (PI) attorneys to move beyond merely tracking total advertising spend and instead implement detailed attribution systems. The discussion outlines three critical questions: (1) where each lead originates (billboards, Facebook ads, etc.), (2) whether those leads convert into paying clients, and (3) the true cost to acquire each client. The speaker argues that without granular tracking—often provided by specialized marketing partners—law firms cannot accurately assess the effectiveness of their marketing investments, leading to misguided budgeting decisions.

Because if you're putting big billboards up 'cause you're a PI attorney, and then you're doing big Facebook ads and clients are coming in the door, great. How are they coming in the door? Where are they coming from? And then even more so important, they came in the door, are they becoming a client? And how much did it cost to bring that client in? And where did that come from? That's all stuff that we do. And if you don't have us in the conversation, how is that ever gonna be tracked? It's not, it's not. You're gonna look at a total budget spend on advertising and not have the details behind it.