Lynda ArtesaniLegal Accountant and Data Migration Specialist at The Proper Trust

How can gifting help grow your practice?

3 Nov 2023 · 1 min

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0:35

In this brief presentation, the speaker argues that strategic gifting is a powerful tool for law practices to strengthen client relationships and improve retention. She emphasizes that clients tend to choose individual lawyers rather than firms, so maintaining high visibility with clients is crucial, especially for attorneys who may consider future mobility. By giving thoughtful gifts, lawyers can stay top of mind with their client base, fostering long‑term relationships and positioning themselves favorably for future opportunities.

Chapters

To me, strategic gifting is more about strengthening relationships. It's potentially about client retention. People choose lawyers, right? They don't choose law firms. And so, you know, in cases where attorneys are interested in mobility, maybe you should have a higher visibility with your client base if you're looking at doing something else in the future. If you intend to have a long-term relationship with them, gifts are one way for you to kind of stay top of mind regardless of what's going on in a really good way, I would suggest.