Lynda ArtesaniLegal Accountant and Data Migration Specialist at The Proper Trust

Stop Chasing Leads. Fix Your Margins.

13 Mar 2026 · 0 min

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0:21

Stop chasing more leads. Instead, analyze which clients actually make you money. Some clients cost you money, and those aren't worth having, no matter how many deals they bring.

Your firm doesn't need more leads. It needs better margins. You need better margins. You need better clients. Sometimes you wanna look at your client list and we've been doing that recently too. Because you'd be surprised if you actually do the math on some of your clients that it might be costing you money to have. I had this conversation with my daughter. I'm like, if these clients are costing me money to do their work, they're not a fit.

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