A lawyer who focused on low-margin business formations doubted her firm could grow. After joining a coaching program, she shifted to higher-value services and started scaling toward million-dollar revenue. The key: thinking like a business owner, not just a practitioner.
Chapters
I want them to stop looking at themselves as a lawyer and look at yourself as a business owner that owns a law firm. And that transformation, even people hearing that, is like, oh wow, that's interesting. You're right. You know, so that's a journey for a lot of people. Yeah. Um, and, and one client in particular, um, in the beginning, she, she focused more on her husband's business, right? And she didn't really think that the law firm thing was going to pop off. And then, um, she came to one of my live events, she joined the— she joined the coaching program, and next thing you know, now she's flourishing because she used to do business formations. And I'm like, no, sis, that's not gonna happen. Like, you working with me, business formations is not going to get you to that million dollars. We need to ramp it up a bit.