Lynda ArtesaniLegal Accountant and Data Migration Specialist at The Proper Trust

What is the "Big Bird Effect"? #lawfirm #lawfirms #podcast

10 May 2024 · 1 min

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In this short podcast monologue, the speaker introduces the "Big Bird Effect," an analogy drawn from the Sesame Street character Big Bird. The performer inside the Big Bird costume could not see themselves directly, so a camera was installed to give them a view of how they appeared to others, allowing them to fine‑tune the character’s presentation. The speaker uses this story to illustrate how business owners and law firms often operate with a limited internal perspective, missing how clients actually experience their services. By adopting the Big Bird viewpoint—stepping outside the “costume” of one’s own tools and processes—professionals can better understand client expectations, uncover blind spots, and improve the way they present and deliver value.

Chapters

Big Bird effect where you're, you're taking a viewpoint from the way that the character embodied Big Bird on Sesame Street. The— they had— they couldn't see inside this costume. They, they had a viewpoint that they ended up kind of finessing where way back, back in the day, they had like a camera so they could see what they looked like as the bird. And it gave them an opportunity to view themselves from the standpoint of who am I, how do I present myself, and what does that look like? And then they were able to really finesse that character. And it resonated with me because we come to the table as business owners with all of these tools and equip ourselves. But what do we not hear or see that our clients are asking us? Or what, from their viewpoint, what is it that we're doing to service them?