Lynda ArtesaniLegal Accountant and Data Migration Specialist at The Proper Trust

What makes LiveFlow so successful?

10 Apr 2024 · 1 min

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In this brief monologue, the speaker explains that LiveFlow’s success stems not from the founders’ academic or accounting backgrounds but from a relentless focus on understanding real user problems through daily conversations with customers. Together with co‑founder Evan—who also lacks a traditional finance background—the team makes continuous user outreach a core company responsibility. By asking users, such as law firms, what specific challenges they face, LiveFlow tailors its live‑data platform to present financial information in the exact format each business needs, demonstrating that the product’s value lies in its adaptability and user‑driven design rather than pre‑conceived expertise.

Chapters

It wasn't anywhere from our own academic background. It was more about understanding the problem and talking to people. And I think that's how we built LifeFlow right now, together with Evan, who is not an accountant or a CFO. So essentially what we do a lot, we do talk to users and that's our job every single day. So essentially it's a must for everyone within the company. To continuously talk to users to understand what they're going through. For example, it's not that we knew how law accounting works at all, but it was more about, okay, tell me which problem you want to solve and we see what we can do for you. We do believe it's possible. It's the question of how we use the live data and structure it the way that the business wants to see the end business. I'm talking about law firms, right?