Lynda ArtesaniLegal Accountant and Data Migration Specialist at The Proper Trust

Why Doing Exactly What Clients Ask For Can Lead to Disappointment

6 Jun 2025 · 1 min

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Delivering exactly what clients ask for often disappoints them because they actually need strategic insight, not just execution. The key is asking why they want something and what they're really trying to achieve, then solving for that instead of the literal request.

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And it's easy to think, okay, if I just, if I'm responsive, if I'm thorough, if I do a good job, if I give them back exactly what they asked for, they're gonna be happy. And in my experience, that's not really true. They're gonna be a little disappointed that they didn't get the marketing expertise. So a lot of times it's about really unpacking, wait, you asked us for X, but you really wanted Y. Yes. And if we didn't ask what you were trying to achieve, we won't spot that why is what you needed and wanted. And so we end up in this disappointment trap.