Why People Only Hear the Lowest Price #lawfirms #legalaccounting #attorneyfees
In this brief segment, the speaker explains why clients tend to focus only on the lowest price presented and ignore the higher end of a price range. To counter this, the speaker advises law firms to first determine an hourly rate that reflects both the attorney’s comfort level and what the market will bear. That hourly rate is then used as a basis to construct appropriate flat‑fee packages that correspond to the expected work, with ongoing monitoring and adjustments as needed. The overall message is to design pricing that anticipates client perception while ensuring profitability.
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