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Mark Evans DM argues entrepreneurs get stuck on $100 problems like lead costs and let emotional language cloud the math. If a $100 lead generates $2,000 in revenue, it's not expensive, it's profitable. The drama is the real problem.
Mark Evans DM argues entrepreneurs get stuck on $100 problems like lead costs and let emotional language cloud the math. If a $100 lead generates $2,000 in revenue, it's not expensive, it's profitable. The drama is the real problem.
You're consumed with hundred dollar problems. It's hindering your growth at every step. I can't run ads. Cost of leads are expensive. Huh? What does that mean? What does expensive mean? The word expensive. What does it even mean? Expensive? Compared to what If I buy a lead for a hundred dollars and I used to pay 10 for it, but now it's a hundred, but I still make $2,000. Is it expensive? What am I missing? Nothing. It's called math, data, not drama. You. Your words create dramatic experiences in your brain. You're making decisions based off of your emotional unintelligence.
