Josh Brisman explains why repeat customers are worth far more than one-time buyers. Subscription models let you multiply revenue: investors value recurring monthly income at 5-12x the monthly amount, versus just 1x for single sales.
When you're responding, you say you're doing your social asset, you know, reaching out to people. I have an E commerce business. Do I respond to people through that or through my personal, you know, Josh Brisman, Instagram.
I like Josh Brisman. Are you doing anything? We all know the easiest person to sell is a buyer, right? A buyer is a buyer until they expire kind of thing. So if they've already bought something, what is the objective with them? Is it to sell them? I love mrr. All businesses I focus on are having MRR effect monthly recurring revenue. If I'm, if I'm in the apparel business, lifestyle business, I'm thinking, and I have a lot of buddies that do this as well, thinking about how to get a monthly recurring insured a month club hat a month to club. What happens to your business model if you go to sell that brand, they're going to look at that and give you a value of 5 to 12x of your monthly recurring revenue. On your other stuff, if you just have one off sales, they'll only give you one X on that.
