Mark Evans DM breaks down four scales of impact: feeding yourself, your family, your village, or the world. Each requires different actions. He argues that amplifying your voice through multiple stages and reaching thousands is how you increase both impact and revenue.
You've heard me often talk about, do you want to feed yourself? Do you want to feed your family? Do you want to feed the village? Or do you want to feed the world? These are all four massively different fucking actions. Massively different. I'm not going to go spend time to talk to one person one on one. I'm going to go figure out how can I get on 10 stages to talk to 3,000 people per stage. Now I amplify my voice, gives me a better opportunity to convert into revenue, to make more money, to impact more people, to accomplish what I set out to do. My goal is to impact people.
