Mark Evans DM warns that unstable cash flow pushes entrepreneurs into reactive hiring decisions. You hire during downturns expecting recovery or during spikes expecting growth, but neither timing is sound when your revenue keeps lurching.
As a business owner, you'll increase your profits drastically. See, another thing, too, it allows you to hire better people because you have consistent money coming in. When you need to hire someone is usually when you're having a downturn or real high upturn, where it's just shooting straight up. But then you're thinking, well, shit, next week's gonna be really bad. And then when it's really bad, like, shit, it's gonna get really good. So I gotta hire now. But I'm kind of scared because I don't have that much money coming in, but it's gonna get really good. That's an entrepreneur journey you don't want to be on forever. It's very tacking.
