Back in '06, I was dropping $50k monthly to run a radio show.

26 Feb 2024 · 1 min

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A short YouTube monologue (Feb 26, 2024) by Mark Evans DM recounting his 2006 experience producing a radio show, noting he spent $50,000 per month to produce and buy radio spots. He contrasts that high-cost, hands-on era with modern low-cost internet distribution (podcasts), and encourages creators to find collaborators for execution rather than learning every production task themselves.

Questions this video answers

2006.

$50,000 per month.

Chapters

2006, when I was shooting that radio show, and I was spending 50 grand a month for that radio show to produce it and to promote it. Meaning I had to buy the spots on the radio to have the show. And what's crazy about it, I would do it again. But you don't have to, because you have this beautiful thing called the Internet, the podcast, all this stuff exists. What I'd recommend is start finding the who to do the how. You don't need to know about all this other cleaning up. Like I learned how to do. I had to learn it because no one was doing it. Tried to hire people to do it, just wasn't moving fast enough. So I stayed up late, woke up early to create my own show. In the beginning, it was terrible. I hated every second of it. But thank God I did it.