Mark Evans tells a 13-year business owner who just had their worst month to stop busy work and call their top 10 to 100 clients for referrals. Pick up the phone, make 50 focused calls with pen and paper, attend events, and ask for referrals. Skip the planning and low-value tasks when cash is short.
13 years.
Okay, so you've been in business 13 years. You've created revenue. You just told me your last month was the worst month you've had in a while. What are you doing to create revenue? See, the thing is, there's a massive difference with being busy and being productive. When you're in the trenches and you need to create revenue, the last thing you should be doing, the last thing is busy work. I'm talking. You don't take a shotgun to kill an elephant. It won't work. I don't care how many times you shoot that elephant, it's not going to be affected. There's nothing effective about it. You're out there in the weeds. You're out there in the bush, if you will. You found the elephant, you got you. You brought the tool, the shotgun, 12 gauge. It literally is going to do nothing. It's spreading everywhere. You need the 50. You need the right tool. You need to be very direct and very focused on what the mission is of what you're trying to accomplish. Hey, it's Mark Evans, dm. A lot of you leave comments asking for help and asking questions. I'll tell you exactly the best way for me to help you is if you can afford it. Get over to the Markevans DM.com and invest in yourself. I have a group called the Dealmaker Alliance. You can jump in. It's for highly motivated, successful minded people looking to grow their business, eliminate the time suck, enjoy life a little bit more and not work for that psycho. That psycho being you. I'll teach you that over@markevans DM.com do not confuse activity with productivity. And I see so many great people struggle here because you are busy. You are doing a lot of things. Your brain's about to explode because you're doing a lot of new things. Truth is, mostly shit you should never even think about doing, let alone you doing the work. This is stuff you'd hand off to someone that specializes in CRM management. And not only that, when I was talking to this individual, he's talking about I need to get better at financial planning. Dude, right now you have no money to financially plan for. Yeah, but I need to build the business bigger. I need it so this can't happen again. Yo homie, if you do not fix this today, make money today, the future doesn't exist anyways. Here's how you financially plan for 00. There's no planning needed. You have no money to plan with. So we need to get back to the basics. What got you to where you're at, what got you to revenue generation? You getting on the phone calling your top 10 clients. You getting on your phone asking for referrals. You going to events, shaking hands, kissing babies, connecting the dots. You have to show up and close deals. I don't care if you've done that in the last year, last 10 years, last hundred years. It doesn't matter if your company needs money. It needs you. It needs you to get in the field. It needs you to get out there and connect with people that are ready, willing, able to buy your products. When's the last time you called your top 100 people in your system market got a system mother do pull out your last hundred invoices and call these people that's paid, see what's going on. How was their service? How was their experience? Do they have any friends, neighbors, cousins, brothers, sisters? Anybody with a pulse that possibly could utilize my service? You have to get serious about this. You cannot be playing this game, doing everything I can in my own power. I don't have a CRM. I can't really get good clarity. Dude. When you need to make money, the clarity is pen, paper, phone, execute. That's the plan. I'm not saying do this forever. I'm saying when you're hunkering down and your business is suffocating, there's no money to pay people. This guy said, I sold my kids four wheelers, I sold my truck, I sold this. Cool, you sold all that stuff. But what are you going to make money? That ain't making money, that's buying. That's selling shit you probably shouldn't have bought of anyways. Distractions. What are you doing as an owner? To get on the phone, to get in front of people, to close deals, to generate revenue. When you do these actions, you get out of that funk, make the 50 calls, conversate with 20 people. If you do that today, my friend, I don't care where you're at in the journey, you will make more money, period. I don't give a CRM you have. I don't care if you even have a CRM. What I know and how I did it, to discover freedom.
