Transcript excerpt of a speaker discussing using social media to capture leads and convert followers into email/text subscribers. The speaker emphasizes that while social platforms (e.g., Instagram) are effective for discovery, over-reliance is risky because platform changes can drastically affect income; building an owned newsletter/email list is recommended as part of onboarding.
Well, that and then on social media, you know what you're getting because I can go look at those last 2500 reels and know like, this guy's ain't gonna this up. You know, Android is a total degenerate. And I like that, you know, whatever, you know. No, seriously, like they understand your personality. First thing I do when I see someone coming, I go straight to what, like, what do they look like, what are they talking about? Is it positive, is it negative, all that stuff. So like, I mean, and then the real next step is the next strategy is how do you use social media to extract in email, text so that you would teach them in the business of like, this is part of the onboarding thing because they want leads. Social media is great, but it is truth is Instagram shuts West down. His income is going to get drastically affected. Oh, absolutely. Drastically so. And he knows that. But again, it's so easy and so good. Now he's not really adjusting too much because you rarely see him say, send me your email or sign up. No, ever. So that, that is problematic long term. But like there are people that you could catch and build a real newsletter from this.
