The speaker (Mark Evans DM) argues that many businesses fail to grow because potential customers simply don't know they exist. He uses an analogy—buying the best phone but not giving anyone your number—to emphasize that without active marketing/visibility, a business won't attract customers.
See, we're trying to build a business, we're trying to grow and expand, but yet you're doing it on deaf ears. No one knows you exist. It's like going out and buying the best cell phone in the world without giving your phone number to anybody sitting in your house waiting for the phone to ring. It's not going to ring except from business owners, telemarketers calling you about junk. This is game changing.
