Check out Mike's journey from 2 listeners to interviewing millionaires on his radio show

8 Feb 2024 · 0 min

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Mark Evans DM recounts an anecdote about his mentor Mike, who started a radio show with only two listeners (his brother and parents) and later invited very wealthy guests, which led to Mike writing a book titled Conversations with Millionaires. The clip emphasizes how early radio credibility (being 'on the radio') could attract high-profile guests despite small initial audiences.

One of my great mentors, Mike, he wrote a book called Conversations with Millionaires. Mike was telling me, mark, when I first started my radio show, I literally had two listeners, my brother and my parents. And he kept going. And that's how he created the book Conversations with Millionaires. He would invite these high ultra rich millionaires back in the day to his radio show. No one back then ever asked, how big's your listener list? If you said, yo, I'm on the radio, they're like, I'm in. I want eyeballs, I want ears. Let's get this done. And he would bring them on the show.