Mark Evans DM argues most business owners misread their KPIs and overcomplicate data collection. Keep it simple: track phone calls to leads to conversions, tally daily, and focus on revenue and profit instead of chasing metrics that don't matter.
Data is pointless. You don't know what it's saying. Hanging out with my son. Beautiful day. There's the Crown Tower here in Sydney, Australia. I see a lot of you talking about data. Most of you have no clue what you're talking about. You don't have to blame me. Your numbers, your bank account shows that you don't know what you're talking about. That's cool. Listen, I've always been saying data, not drama. KPIs and all that are great, but if you don't know what they're saying, it literally creates a lot of anxiety and it's pointless. Just numbers. And a lot of you have your head in the numbers so much you don't have time to actually do the business, convert the business and get the money. Math is simple. Do not create complexity in your data. The more simple your data is, the better off you'll be. A phone call, make a line, a lead, make a line, conversion, do a circle. It's literally that simple. And then tallied up at the end of the day, that's your data. Start off simple, get an understanding of what the data is saying to you. And then start utilizing the data to build your business with confidence. This is why most people go bankrupt or quit in the game. They don't know what the data is saying, even though they say it out one side of their mouth. Data, not drama. Sounds cool. Stop creating complexity. I want simplicity and I want revenue and profits in your bank account. That's all that matters. Make the day count. Peace.
