A short YouTube monologue (Mark Evans DM) advising successful restaurant owners to focus on ‘big’ strategic work—documenting SOPs, franchising/licensing, building hiring systems—to scale dramatically (the speaker even asks "How do I get a hundred locations in the next 24 months?"). The core advice: stop getting bogged down in daily small problems and prioritize systems and people to achieve large-scale growth.
If you're succeeding in the restaurant business, ask yourself how to document sop this out, how to franchise it, how to license it, how to build it, to sell it, how to create something way bigger. How do I get a hundred locations in the next 24 months? What steps do I need to put in place to do that? And then you start thinking of hiring people. You start making different decisions. You have a way bigger problem to work on than all the little micro Mickey Mouse shit that happens every day. It's just part of life. You're going to deal with it. Just go deal with the big shit. That's how you get big results.
