A short YouTube monologue by Mark Evans DM explaining how to 'reverse engineer' goals by turning vague desires (thoughts) into specific, actionable goals and levers. The speaker uses the example of wanting six-pack abs to illustrate identifying measurable KPIs (calorie intake, activity level) and maps the same logic to business strategy and KPIs.
How do you start reverse engineering? And that's the difference between thoughts and goals. Who doesn't want six pack abs? Everyone wants a six pack abs. That's a thought. But the goal is I need to reduce my calories and I need to increase my uptick in my activity. So I need to work out more and eat less. So if I'm trying to gain weight, trying to gain muscle, maybe I'd push a different lever. These are levers, these are KPIs. By the way, in business that you're looking at, you, your KPIs, if you're trying to reduce weight and gain muscle, would be this or that, or you'd have a strategy to it. Same thing in business.
