Mark Evans DM argues that immediately doubling a company’s prices is a simple, effective way to "double the business size," increase the bottom line without raising costs, and cites multiple case studies as supporting evidence. The clip is an informal, direct pitch challenging skepticism about the tactic.
Oftentimes when I buy a company, literally the first thing I do is just double prices. Boom. Doubled the business size. The bottom line grows drastically because there's no extra cost involved. On your website, it says $49 an hour. Huh? $98 an hour. Next. But, Mark, it can't be that easy. Really? Says who? You or what? I have many, many, many, many case studies to see this happen.
