A short YouTube monologue (Mark Evans DM) advising small business owners to actively promote their businesses rather than relying passively on word-of-mouth. Key points: enhance word-of-mouth through deliberate marketing, explicitly ask clients and prospects for business, promote contact points (phone, website), and perform a 7-day "energy audit" to track where time is being spent.
You're not building a business, you're doing it well. My marketing plan is word of mouth. No, that's a cool thing to have and that's awesome. But you can enhance your word of mouth marketing through marketing. You can enhance your word of mouth business by asking for more business from people that are giving you word of mouth. You can enhance it, but yet too many people are too lazy. They feel weird. I don't want to ask them. Ask them. They're out there. They're your client, they're your prospect. Ask for the business. It's like when you get a phone, you get a brand new phone. No one randomly just calls you and says, hey, I want to buy your product and service. No, you got to promote your phone number to get the phone to ring. Just like when you get a brand new website, you got to promote your website. If they don't know your website exists, you can't serve them, you can't help them, you can't sell them, you can't generate revenue. I want you to get back to your energy audit. I want you to get real serious over the next seven days. I want you to focus and tell me where you're spending the most of your time.
