EP 49: Knowing What You Don’t Want Is More Important Than What You Do Want! (made with Spreaker)

9 Jan 2021 · 40 min
39:33

This YouTube episode (Mark Evans DM) argues that explicitly listing what you don’t want — a “nightmare board” — is a more useful design tool than a traditional vision/ dream board. Mark illustrates how identifying unwanted outcomes (big clunky businesses, missing family moments, negative people, travel-dependent revenue, tire-kickers, being "normal") clarifies decisions about business model, hiring, and personal boundaries. He contrasts "ELF" businesses (Easy, Lucrative, Fun) with "half" businesses (Hard, Annoying, Lame, Frustrating), stresses building sellable/scalable ventures, and recommends metrics/checkpoints to avoid complacency. A back-and-forth with Beacon explores maintaining momentum, KPIs, control over actions, and aligning trade-offs (what you will or won’t give up to get goals). Episode closes with promotion of Mark’s "Magician vs Mule" project and audio release.

Questions this video answers

January 9, 2021.

2005.

He says he'll be 42 on June 19th.

Chapters

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