Short persuasive monologue (YouTube video) by Mark Evans DM arguing that every business owner should have a professionally produced book to boost credibility and income. The speaker uses a contrast example—an author with a bound book versus a competitor with a Vistaprint business card—to illustrate why customers choose authority.
Everyone watching this video and listening to me should have a book. You should have a book in your business. It will help you make more money, I guarantee it. Picture this year in a meeting, there's two you and your competitor. They show up and they hand a business card from vistaprint. Show up and you hand them a great book, professional bound book with your name. You're an author. I don't care if it's 100 pages or 300 pages, you're an author. It's got your face on, it's got your name on it, it's got what you stand for. Which one am I going with? I'm going with the guy that has the authority. Why wouldn't I? Why wouldn't you?
