Giving back is a core part of my life and my business.

Charity. It's a huge piece of my life and other people's lives as well, where we can give back. And that's one thing we do with all of our booksells. In my one company and the publishing side, 100% of our net proceeds go to charity. We try to donate mid six figures every single year, if not more, as we develop and grow. So you got to start somewhere. But Care360, think about. Think. What can you add in your business that could be bigger than you or, I think, like Tom's, the shoe company. For every pair of shoes bought, they give a pair of shoes to the needy. People that don't have shoes, there's a taco joint in Austin, Texas. For every taco you buy, they feed the individual. So care 360. Think about how to loop that in your business.