Mark Evans warns that businesses overlook their existing customers and assets while chasing new deals. He calls these neglected resources "trash can assets" and argues that maximizing current relationships beats constantly hunting for new ones.
Are you guys familiar with, like, trash can assets? Everyone in here has assets. You've thrown in the trash because you're too busy looking for the new deals. You have everything you need in your environment. They know you, like you, trust you. But you're not talking to them. You're not selling them, you're not extracting. There's no consumption because everyone's chasing the next deal, not maximizing the deals they already have. It's pretty much everybody.
