Mark Evans DM explains why making more money means helping the right people, not just any people. He contrasts high-end and low-end steakhouses to show how buyer psychology differs, and argues you need to position yourself where money actually flows.
Chapters
I get it. We want to help people, but we got to help the right people. If you want more money, help people with money. If you don't want to have a lot of money, keep helping people with don't have money. You must understand your avatar. When I go to the high end steakhouse, do you think they're selling steaks? No, they're going to present you dry age, blah blah blah blah. They're not selling it, Longhorn. They're selling the cheapest steak in town. But the best. Really? Different buyers, different personalities, different mentality. Everything's different. Put yourself in the situations where the opportunities breed opportunities, abundance. Go in a high end place, just go in there and see the money flowing.