Short excerpt from a YouTube video contrasting how people readily spend large sums on luxury experiences (jets, concert tickets) but resist paying modest amounts for educational/business services; suggests businesses should package learning/investment offers as desirable experiences. The speaker highlights price-perception and experience-design as levers to increase customer willingness to pay.
So people will pay $10,000 to go on a jet, but they won't pay $10,000 to invest in themselves over a year to learn how to make money, Right? Just like they'll buy a $2,000 Taylor Swift ticket, but they think they're getting ripped off or scammed when you ask for $50 for a funnel. So it's like, we have to, like, in our business, what can we do to turn it into an experience, a cool thing like this is a cool thing to do, right?
