Mark Evans argues creators waste energy solving big problems for people who can't pay. Instead, target wealthy customers who have capital, recognize value, and actually buy. Solve big problems for people with money.
Stop trying to solve the same problem expecting different results. You can't keep focusing on the small problems to get a big result. Like you got to go for big problems. Big problems exist. Most importantly, where I see a lot of people mess this up, they try to solve a big problem for a broke person, solve a big problem for a wealthy person. It's way easier to get money from. They have the money, they have access to capital. They know they have a problem. By the way, it's a qualifier. If they have money, they probably have been through the mental cycle of stop solving small problems. Stop dealing with small minded people. It's not about price, it's about value. So it's an easier sell. Believe it or not.
