How Do I Scale With Speed Without Fear of Fulfillment Falling Apart | How to Scale Your Business

How do I scale with speed without fear of fulfillment falling apart? Brett if I was afraid of fulfillment, I'd hire today for fulfillment. I would over hire in the department that I was fearful of and go execute with massive execution. The reason most people don't scale is because they're trying to scale with what they have. That's where you got to start. But the problem is scaling like that, you're scaling chaos. It's going to be chaotic, by the way. There's no other way. There's no other way because it's new, it's pushing the boundaries, it's limit. You got to start understanding how to source cash, how to source product, how to source people. It's a different cadence, it's a different responsibility, it's different actions. But if I'm worried about fulfillment, I'm beefing up my fulfillment department. I'm going to invest in people. I'm not even going to make more money. You're going to actually probably lose money. If that's what's scaring you, you're going to lose money. And not only that, here's what I'd say. Expectations. What's your expectation? As long as the expectations are in alignment, hey team, I'm doubling down on budget. We're going to double up our efforts and we're still going to fail. But what that means is we're going to drop the ball here and there. Customers are going to be pissed. But when they get pissed, what do we do about it? That's where the magic will happen in growth. I can go in there and have a great conversation with the individual. I can apologize. You guys understand one of the best things you could do in your business is to say I'm sorry we fucked up. With that said, I want to make it right because I care about you. My job is not to. I don't make a business by screwing up every day. But you fell through the cracks somehow. The truth is, Johnny, we've been building this company. We're a small mom and pop operation and we 200 folded our company in the last 90 days. And I want to say thank you for that, but I dropped the ball with you. So what I'd like to do is not only just give you a full refund, but send you your product. All I ask is that you give me another shot. How many fucking people are gonna keep doing that? They're gonna come back forever at that point. But most aren't willing to do it. Most of you will never feel that experience because you're Too afraid to fail. You're too afraid things will fall apart. They're going to fall apart. You're going to fail. But also you're going to win. You're going to grow, you're going to earn. You're going to change people's lives. You're going to meet new clients, new customers, new friends, new supporters. That's what it's about to start. It's a. It's a. From my experience, when we overthink, hey, what if I collapse this? Go collapse it. We'll fix it. That's what we get paid to do, is fix problems anyways, right? Let's go create our own problems. The problem is most of you guys need new problems. You need new problems. You still got the same $500 problem. You still dicking around with the next best cell phone carrier because you can save $12. You're still worried about. Well, those support tickets need to be off that next 24 hours. Well, what if you had so many support tickets it took you 72 hours to get to them all? That means things are working, things are growing. That means, okay, my 24 hours still remains. I need to go hire that division. Here's why. It's causing some issues, causing some constraints. Maybe it's self inflicted. Maybe you could get back to them in two days or less. Maybe you tell them on your website. Hey, Nancy, just a heads up. We have a surge of responses. Please give us 24 to 48 hours extra on top of what it normally takes. Set their expectations. We do this when you call the airliners. We do this when you call your credit card company. It's like due to overwhelming response, this call may take longer than normal. Beep, beep. And then you're on there for two hours. You're frustrated but you're not mad because you know they set the expectation. You already know it's going to take a minute. Don't tell them it's going to happen overnight or it's going to happen in a second. Let them know it could take a moment. These are good problems, by the way. These are good problems because speed will solve it. Speed of execution, speed of your marketing, speed of your conversation, speed of your closing, speed of everything. Speed. I've never met one person ever that's successful. That said, Mark, I wish I'd have took longer to start. Mark. I wish I would have went smaller. Mark, I wish I'd have waited. I've never met anybody ever. Not one. Never. Thank you, Brett. Keep me posted. My man. I've Never met one person. Because we're so focused on speed. We're so focused on results. Let me ask you a question. Who's winning the game of life? Let's go back to the baseball analogy. Babe Ruth had 2, 000 bats. He hit 750 shots. I don't even know I'm making these up. But let's. Let's use easy math. He had a thousand bats. He hits 400 balls, some home runs, some for, you know, some outs, whatever. He hits 400, then you have the other guy, whoever, Lou, let's call him. He had a hundred bats and he hit 50 of those hundred ones at 40%. Ones at 50%. Who's better? Who's more successful? Who's more remembered? Who's doing more with their life? Who's getting more out of their life? Be Babe Ruth. And he's at a 40% batting average. See, the thing is, he hit.400. He'll make a bigger impact having 400 wins than to have 50 wins. Even if the fucker had a hundred shots and he hit it 100 times, he's 100%. He's failing miserably because he only has a hundred and he's not willing to fail. That's why he keeps stepping up the back. Because he knows he can win. So therefore he's failing, in my opinion. See, the thing is, is we're so focused on the micro moment in business. It's not about the micro moment. It's about the big picture. Sometimes it looks like a loss today, but it could be a massive win in the future. How do you interpret the data? I'm going to fail today, miserably on a lot of things. I'm also going to win today on some things. And I'm going to have an in between on a lot of other things. But either way, I'm going to wake up tomorrow hungrier than ever, more excited than ever, and I'm going to execute with massive speed. And I'm going to Repeat the process seven days a week, 365 days a year, and 366 on leap year. It's what we do. It's what winners do. It's what successful people do. So you guys all see the winners. Very few will talk about the losers. I'm an open book about it all. The truth is, the losers make me a better winner because I respect it more. I appreciate it more. It's kind of like when you almost drown. I've almost drowned before when I was a kid. I respect the Water for what it is. It's a very powerful tool. Very, very powerful source. See, people out there just lollygagging around the water like it's no big deal. One undertow, dude, you're done. I don't care how strong you are. I don't care how great a shape you're in. I don't care how great of a swimmer you are. You're just one cramp away from death. You're one weird moment of underwater toe to death. Respect the loss. Respect the negative. I acknowledge it. I'm very aware of it. Just like in business, my failures. Think about the guy, too. I want you to be very clear. Like, think about this. Babe Ruth and he's thousand bats. It's 400, you understand? He has 600 moments from walking from that plate to the dugout, missing the ball, getting struck out. 600. That's building this and this. He'll show up tomorrow. You'll be better tomorrow. Next bat. I'm gonna learn. I'm gonna learn. I'm gonna learn. But he wasn't afraid to fail. We have to realize it's all in how we interpret the data. Every one of you go fail today, that's a good thing. Every one of you go win today, that's a good thing, too. It all is what it is. What are you using it for? I'm using it as fuel. I'm using it as a learning. I'm learning every day, every second. I want you to experience the other side. There's no reason you have to keep struggling. There's no reason you have to not have money in the bank when you wake up and look in your account. There's no reason you can't take that family vacation you've been putting off for 20 years. There's no reason that you can't buy that dream house, dream car. It all exists. It's all timing, but it all exists. Why do we keep kicking the can down the road? It's now speed, execution and enjoy the ride. Appreciate you guys being here. Have an amazing day. And go fell. Appreciate you guys. Talk to you soon. Peace.

Kevin's DM I'm here to help and teach him what I know and how I did it. To discover freedom. There ain't no question more Kevin's when he stepping the doubt, he's closing deals. Time to tell him what the DM stand for. I'm a deal maker. A deal maker. But I'm not just a deal maker. I'm a dream maker.