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Mark Evans argues email marketing is underutilized and advises keeping it simple: write like a person, not a brand, hire good writers, reply to every response, and experiment with frequency. Top performers send up to six emails a day.
Mark Evans argues email marketing is underutilized and advises keeping it simple: write like a person, not a brand, hire good writers, reply to every response, and experiment with frequency. Top performers send up to six emails a day.
Why work harder? Who says you have to work hard to make millions of dollars? Show me where it says you have to work hard. Show me. I just want to see it. And by the way, even if I saw it, I still don't believe it. Why? Because I know the truth is not that. You can send an e. I can send an email today, generate more money in one day than I used to dream about in a year by working 16 hours a day. That's how powerful it is. It's that powerful. It becomes so massive. I have guys that generate hundreds of millions of dollars sending emails. Corey, don't get too cute with email. Just let people know you're there and add value to help. There's a lot of value to all this. You know, Q is relative. So I don't know what that means, but I agree on the surface level. Don't get too cute. You don't have to be cute. You just have to be, you know, think of the customer, the avatar, who's the avatar? What makes them laugh, what gives guys the best way to do deals? I like to do deals with people I like. I like to do deals with people that laugh at my stupid jokes. I like to do things with people that can connect. So cute or not cute, I don't know what that means because it's different for everybody. But of course you're not. I wouldn't recommend like be sloppy and silly. I'm talking about high quality copywriting. Hire a copywriter if you don't know how to do that and be professional about but have a personality with it. When I so like cute or not cute, I don't know. Just go out there and keep it simple. And especially in the beginning. It doesn't have to be, it's just simple. And listen, take your fucking logo off of it. No one cares about your company like that. Connect with the human being from another human being. That's the big secret. By the way, all of you that have your big banners at the top of your emails, all of you have your logos everywhere. Plaza. No one cares about your company like you do. If you're trying to put your logo on it, put it at the bottom of the page, not at the top. No one cares. Don't stop putting all this fancy shit out there. I'm telling send an email like you're sending to your mom. Send an email like you're talking to your dad. Send an email like you're talking to your best bud. Send an email. Maybe not send the memes because it might be A little over the top, but send a cool email, make it look like it's coming from you personally. That's the personal connection. It's amazing to me that you guys think when you get an email is what happens with email is that you think it's coming to you from the individual. And it is, but it's going to a mass market. So what's cool about that is it allows you to connect with them like you're talking to them one on one. That's why it's so important. Again, this is a very big tip. When someone replies to that email, reply back to them from you. Be genuine. Hey Steve, thank you very much for the question. Anyways, here's the thought or hey, hey Tom, thanks for replying to me, but that goes to Peter. I'll introduce you guys. I'll loop you two in. Okay. Hey, thanks for reading the emails. Thanks for replying. I look forward to working with you. Boom. Loop Peter in. Boom. Handed off my plate. Back to business. It's so easy to do. All of us, including me are still underutilizing it. All of us. Mark, I send twice a day. Why am I not sending three times a day, four times a day or five times a day? I know a guy, literally it sends six emails a day. I really do. It's wild to me. I'm still kind of, I still understand how it works. But he sends six times a day and his business does over $100 million a year and he sends it, I mean, crazy emails, like crazy over the top emails. Keep in mind he has a full staff of writers and he's very high level marketer. So I'm not saying go out to six emails, I'm only doing two a day. But he's up to six. It's pretty amazing. But we've tinkered around with it. I mean we do send three emails a day. Sometimes it just kind of measure what it does to the attrition of the list, what happens and all that. So in my whole thought process to emailing is they either die or buy or unsubscribe. There's only three ways out. Die, unsubscribe and keep buying. Like just keep buying. You're not getting out of my system. So I guess there's only two ways to get away. Die or unsubscribe. And there's nothing wrong with either. Well, there's obviously we don't want you to die. I don't want people dying because they don't want their emails. But I want you to know email marketing is very powerful. And if you're not utilizing it in your business, you're not maximizing your business in any way, shape or form. It is the most underutilized tool every single person uses. It is by far what I know.
And how I did it to discover freedom. There ain't no question mark Kevin's when he stepping the doubt, he's closing deals Time to tell him what the DM stand for. I'm a deal maker, a deal maker. But I'm not just a deal maker, I'm a dream maker.
