Mark Evans DM advises that marketing goals must align with financial realities. In this excerpt he shows that aiming for four deals/month is infeasible when cost per deal is $2,000 but marketing spend is only $1,000, and he emphasizes turning goals into concrete plans.
Four deals per month.
$2,000 per deal.
$1,000.
Mark. I want to do four deals a month. Great. What's your cost per deal? 2,000. Awesome. How much you spend on marketing? A thousand. You're never going to hit it. It's impossible. You're dreaming. How can you spend a grand to do four deals when to cost two grand to do one deal? It just doesn't make sense. So again, stop dreaming. Start goal Setting goals as a plan. A very direct correlate. A plan of action, in my opinion, is what's going to get you from A to B to Z, etc.
