How to Sell Anything to Anyone! | Marketing Talk w/ Mark Evans DM

Ready for this session? After dinner. Session. Getting smart. After dinner. Let's go. Welcome to tonight's session. We're going to talk about marketing. I put the mark. Did we put the mark in marketing? That's our name. How do you spell our name? M, A, R, K. And marketing is M, A, R, K, E, T, I, N, G. Marketing. Do you know what marketing is, Mark? No. So marketing is pretty cool. Do you want to see it happen right before your eyes? Do you know what this word means? Free. Yeah. You don't have to pay for it. Well, do you want a free Oreo? Yeah. Come on down. Come right here. Free Oreo. This is an Oreo. But for to get this Oreo, I need you to give me your email address. Can I get your email address? Tell Daddy I got you. Thank you for giving me your email address. For doing so, you get a cookie, an Oreo. Thank you very much. What we just did, Mark, it's marketing. I knew what you liked. I ran an ad. I said free. I piqued your interest. You came through a funnel and you became a prospect. Now, here's what marketing funnels look like. You got to be aware, right? Awareness. Know, like a billboard or advertising on Google or Facebook or goo. Gaga.com. right, Drina? Yeah. Yeah. Then we got to get some suspects over there. Suspects? A suspect is someone, Mark, when they come in, they're aware, they know I exist, blah, blah, get over for a free report at whatever dot com, and they're like, whoa, wait a minute. I want to become a suspect. And then I feel you. That's what happens when you don't mark it, right? They get pissed off and they roll out. Right, Drea? And then they become a customer, And then we want to retain. So where you know it exists, you're a suspect. You're reading the website. You're reading the website and I'm saying, hey, you want a free cookie? A free Oreo. Come on down, give me your email address. Now you become a prospect. And then, now do you want two Oreos? And if you order today, I'll give you an entire one month for free. Would you pay for that? Yes. How much would you pay for that? $5. That's a deal. Come on down for one more Oreo. You struck another deal. He's not sleeping all night. Thank you, sir. And then now my customer. Now you're a customer of mine, right? So you order, and then you come into a funnel. Now another funnel through this customer funnel, right? So you order. You order number one, and then it's called an upsell. And then if you go yes or no, right. And then there could be another upsell and then eventually you come back here somewhere along the lines. And then I'm offering products that are congruent or offers. And again, if you're a real estate investor, which daddy does a lot of real estate investors, right? He has a lot of people following him. Drea. Right, yeah. Dina. Yeah. Mark. Yep. With his mouth full. So let's just say if I'm going to do. For real estate investing, Mark, this doesn't make sense. I want to do real estate. Perfect. We buy houses. We buy. If you're running that ad, they opt in because they're a motivated prospect or hey, I have a great deal. Three bed, two bath, right? Three bed, two bath. Retail 100k today, 50k. All I need you to do is give me your email and number. And now I have a prospect. They come in, I get their information. Do you pick up the phone and call them, Mark, should you call them? Yeah. What do you say? Hello? Yeah, how are you? That's what marketing is about, is just connecting. I don't need to call you to sell you a cookie. If you want a cookie, I don't need to call and sell it to you. I just need to ask you what kind of cookie you want. A cookie. What kind of cookie do you want? Oreo or chocolate chip? Oreo or chocolate chip. But if I called you to sell your ice cream or Skittles, you're like, yeah, I'd rather have an Oreo or chocolate chip. Right. So it's called market mismatch. If I'm trying to sell you Skittles when what you want is Oreos and chocolate chip, you're not going to buy them, are you? Because you're like, yeah, I don't want that. Today in real estate, what we're trying to do is just build up a pipeline of prospects. And what's amazing about this in 2020 when I'm shooting this, is that these people can go into an email funnel, email autoresponder, I should say, and blast, you know, blasting system where I can. One person could be in the system or millions of people can be in the system and daddy could be out by the pool, right? I could be out by the pool. I could type an email, it says, hey, do you want to buy my house? Or hey, or do you have a house to sell? Right. Hey, do you want to buy my product? And does it go to one persons or all persons, Mark? All persons do you want to. Do you want to send 100 emails 1@ a time, or do you Want to send one email to 100 people? Do you want to send 100 emails or one email? Send 100 emails, but send it one time. Right? That's called an autoresponder, an email blast. So a lot of people are working harder, not smarter. Do you want to work hard or smart or both? Both. That's the right answer. But we can do it. And if you. Because we have big goals. Right? If you have big goals, you have to work hard and smart. You just got to know when you're doing the wrong thing because you hire great mentors. Do you have a mentor and coach, Mark? Mommy and Daddy. Mommy mentors you on what? Pool swimming? Yeah. Drea, is Mommy mentoring you, too? Yeah. That's a good girl. So we send an email, and then we send it to all these people, and then a percentage responds. They either email back, they call back, or they respond back or they buy. They. Depending on what funnel you're going in your marketing. That's amazing, isn't it? So when they're in the autoresponder, and if they're a customer now, your job is to retain them, tell them what you stand for, get to know me, learn about it. Understand how I do what I do. Here's what they expect from me. Here's how long I've been in business. Here's what I like. Here's my family. Here's where I live. Here's what I drive. You could do it in cool ways. You create copy and you keep emailing them. Emailing them. When do you stop emailing them, Mark? When they either opt out or die. Yes. That's the only way you're getting out of our funnel. Right in the spider web. This is a big spider web. You like spider webs? No, you don't? They're pretty cool, though, aren't they? So that's what marketing is. The problem is most people don't do awareness. You got to spend money here or you got to be promoting constantly. What does Daddy always promote? What's on all of Daddy's shirts and hats? And your shirts and hats. What letters? M. What letters? D. D.M.M. dM. What does DM stand for? Deal maker. Right. Because we're always marketing. Why? Because we need to create constant awareness. And then when someone says, hey, what does that DM me? There's a suspect now, that's all. Well, we do real estate investing, and we own media companies, and we do houses and we do notes and like, what do you want to do? Right. So we get these prospects. Now we say, hey, can I get your number? And you give me their number. And I say, hey, it was great meeting you. Connect with people. Marketing is about connecting. So many people. Made many. Mark, Did a lot of people make millions of dollars before the Internet existed? Billions of dollars. There's billions of dollars. A lot of money. Yeah. So why are people working so hard and not getting results? They're not working hard. You're right. And they're not working smart. We have technology. The problem is they're so busy thinking about it, they're not actually doing it. Right, Drea? Yeah. People getting. They get tired. They get tired. That means they're lazy. Are you tired? Are you lazy? You better not be. I'm gonna have you running laps if you are. But when we get customers. Customers are good. Customers give you money, right? Yes. Or they. Or they give you opportunity. They either give you opportunity to your money or sometimes both. That's pretty cool, right? And then we retain them. That's the get to know me. Take them deeper in the funnel, you know, email, email, email, email, call, send a postcard. Boom. So when Daddy sells a house or a new client comes on board, we send them a cool thing called a money tree. A money tree. When they buy a house, they can put it in their house and it grows really big. That's a pretty cool gift, huh? So invest money in these people to retain to separate you from the crowd. It's marketing. If it's someone's birthday, should you send them a birthday gift or. No? No. Why? You don't like birthday gifts? No, you do. You like gifts every day. No. You don't like gifts. All right, cool. I'm texting Santa now. Let me text Santa. Oh, you like presents. That's the same thing, bud. See, you're like a lot of clients. They get too anal about a word and they stop and they stall. Gifts and presents are the same. Do you like gifts or presents or both? Presents. Okay, we'll go with presents. So we have presents, right? Do you like a present? Would that make you feel good if you got one in the mail? You like presents, Drea? Do you like presents? Yeah. You like your binky present? Alright, so does this all make sense, Mark? You know, this is what Daddy does every day. This is that Daddy's gonna do until he goes all the way, until he's 500 years old. All right, cool. All right, Questions? What questions do you have, Dina? Dre is Ticked off or. Mark, you want some sleep pills? What do you want? Oh, hey, calm down there. Give her some puffs there or something. Hey, Dina. What? This is what happens when you start drinking a little too early, a little too much. Milky milk formula. Any questions? You gotta have some questions, Mark. What questions do you have? Dre's licking the table. That's Corona all over her. What questions? Nina, this is what we do every day, right? Yes. Are you a marketer? We'll always be marketing. A B. M. Always be marketing. You don't have to close if you have a great product, Right? With what's going on in coronavirus, you didn't have to be a great marketer to sell toilet paper during the coronavirus. You just had to have product. Awareness. Massive awareness product. And provide the. Provide the service. You didn't have to be good. You just had to have the product. Okay? Anything else? Bum questions? Did I do such a good job? That's it. What's your question, Drea? Tell me. Okay. So again, how many puffs? What do you want to talk about tomorrow, Mark? About making houses? About making houses. We might go back to that again. Okay. Because we're going to make some house money tomorrow. Maybe. Is that good? All right. Well, babe, anything from you feeling good. You gonna teach a lesson tomorrow? Oh, all right. Marketing. We put the mark in marketing. Right, Mark? Thank you guys for coming out. Andrea, thank you for coming out. Please quit. What I know and how I did it to discover freedom There ain't no question mark Kevin's when he's stepping the doubt he's closing deals Time to tell him what what the deal stand for. I'm a deal maker A deal maker But I'm not just a deal maker I'm a dream maker.