A short YouTube clip by Mark Evans DM arguing that he prefers to prioritize marketing effectiveness and customer experience over operational efficiency. He suggests focusing energy on the single biggest lever (marketing) even if operations remain only adequate.
I'd rather be very effective on marketing. I'm just definitely not as efficient on operations. If I can make 3x in marketing and be okay at operations, I'm not looking to make operations better. Typically, I'm more like how to make marketing and customer experience better. Guys, if there's so much energy, you can focus on only surrounding it very tough, which one's going to be the biggest thing for you?
