Short excerpt from a YouTube video ("If you want to win, you’ve got to get in the game" by Mark Evans DM) where the speaker argues that investing and business outreach is a "contact sport" and that highly personalized, one-to-one messages (texts/emails) greatly outperform mass or impersonal outreach because recipients become numb to generic messages.
I think it's very important. All of us are making contact. It's like we all understand investing in business is a contact sport in general. And the more emails they get, the more texts they get, it's just more numb. They become more numb to it. So your response will go down drastically. But if they're starting to get personal text, personal emails, one on one, one offs, and very like personalized. Game changer, Game changer.
